By the Cliont product team
Charitable asset donation intake for charitable planning professionals

Charitable asset intake that captures ownership and asset type up

The intake asks prospects what type of asset they're considering donating, whether they're the sole decision-maker, and their target timeline—then collects ownership and valuation documentation so you walk into the discovery meeting already knowing what you're working with.

Video greetingGuided intakeDocument uploadInstant lead scoring
Live previewQuestion 1 of 5
What type of asset are you considering donating?
Cash or publicly traded securities
Real estate
Business interest or ownership stake

The exact intake your charitable asset donation leads complete

This is the real 5-question guided intake for Charitable Asset Donation — the same flow your customers finish before you ever pick up the phone.

Preview
Your video greeting plays here

What a qualified charitable asset donation lead should tell you

Planning and structuring support for donating non-cash or complex assets—securities, real estate, business interests, retirement accounts, or personal property—to a charity or charitable vehicle, typically to reduce taxable gains or advance estate goals.

  • Asset Considering Donating
  • Already Have Specific Charity
  • Sole Owner Or Decision-Maker
  • Main Goal This Donation
  • Complete This Donation

The questions your team needs answered

Every charitable asset donation intake asks these — and why each one matters.

QuestionWhy it matters
What type of asset are you considering donating?The asset type selected determines how much documentation and planning complexity the eventual gift will involve, from a simple securities transfer to a business interest that needs a valuation.
Do you already have a specific charity or charitable vehicle in mind?Whether a charity is already chosen indicates how far along the prospect is, helping you distinguish a ready-to-transfer gift from an open-ended planning conversation.
Are you the sole owner or decision-maker for the asset being donated?Confirming sole ownership upfront avoids booking a discovery meeting only to learn a co-owner or spouse still needs to sign off on the donation.
What is your main goal for this donation?The stated goal — tax reduction, legacy, or estate planning — shapes which strategy and vehicle you'll want to discuss first in the meeting.
When are you hoping to complete this donation?The target timeline tells you whether the prospect needs a gift structured before year-end or is still in an exploratory phase, which changes how quickly you should follow up.

How Cliont scores charitable asset donation leads

Every answer is weighted automatically — no manual review required.

Value signals

  • Cash or publicly traded securities
  • Real estate
  • Business interest or ownership stake
  • Retirement account or life insurance policy
  • Personal property or collectibles
  • Not sure

Disqualifiers

  • Not sure yet

See the lead your team receives

Charitable Asset Donation Lead

88/100
High Priority
Asset typeBusiness interest or ownership stake
Sole owner or decision-makerYes
Charity or vehicle already identifiedYes
Primary goalPart of broader estate planning
Target timelineWithin this year
Delivered to: Email · CRM · Calendar

From first click to qualified lead

Follow prospects and clients through one smooth, guided flow.

They land & meet you

Your video greeting plays instantly — a real face instead of a blank form.

They explain the project

Smart questions adapt to their project and capture the full scope.

They share the details

The scope and any documents come attached, so you can scope before the first call.

You get a ready lead

Scored and qualified — waiting for you to win it.

Built for charitable asset donation workflows

Cliont capabilityCharitable Asset Donation application
Weighted scoringBusiness interests and real estate score higher than personal property or collectibles, reflecting the added planning complexity of those asset types.
Conditional document requestsWhen a prospect selects real estate or business interest as the asset type, the intake prompts for ownership and valuation documentation before the meeting is booked.
Ownership screeningThe sole decision-maker question flags co-owned or jointly held assets so you know upfront whether another party needs to be involved.
CRM routingQualified donation leads arrive in your CRM tagged with asset type, stated goal, and timeline so you can prioritize follow-up without re-asking basic scoping questions.

Common charitable asset donation lead scenarios

Business interest donation, estate-driven

Prospect is the sole owner of a business stake, has a charity in mind, and wants to close this year — the highest-weighted asset type paired with clear ownership and near-term timing.

Co-owned real estate, undecided goal

Prospect wants to donate real estate but isn't the sole decision-maker and hasn't settled on a primary goal, signaling the need to loop in a co-owner before the meeting.

Retirement account, still exploring

Prospect is weighing a retirement account or life insurance donation but has no charity chosen yet and marks the timeline as 'still exploring' — an early-stage lead worth a lighter-touch follow-up.

Securities gift, tax-motivated, ready now

Prospect already has a charity identified, wants to reduce taxable gains, and is aiming to complete the gift within the year — a straightforward, fast-moving cash or securities transfer.

Connect Cliont to your workflow

Send leads

HubSpot, HighLevel, Salesforce, JobNimbus

Book projects

Google Calendar, Outlook Calendar, Calendly

Notify your team

Email, SMS, Slack

Automate follow-up

Zapier, Webhooks, API

Simple, transparent pricing

Choose the plan that works for your business.

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Unlimited intake forms and leads for your growing business.

$397 / month
14-day free trial · Cancel anytime
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Advanced analytics dashboard
Try free for 14 days

Pay Per Lead

Only pay when you receive a qualified lead.

$47 / qualified lead
No setup fees · No monthly fees
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Charged only for submitted leads
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Charitable Asset Donation lead-intake FAQs

How does the intake treat a real estate gift differently from a cash or securities gift?

Each asset type in the intake carries its own weight, with real estate and business interests scoring higher than cash or personal property because they typically require more planning and documentation before a discovery meeting is worthwhile.

What happens if the prospect isn't the sole owner of the asset?

The intake directly asks whether the prospect is the sole owner or decision-maker; a 'no' answer scores lower so you can see at a glance that a co-owner or spouse may need to be part of the conversation.

Does the intake capture how soon the prospect wants to complete the donation?

Yes — prospects select whether they're hoping to donate this year, next year, or are still exploring, so you can prioritize time-sensitive gifts ahead of open-ended inquiries.

What if the prospect hasn't chosen a charity or vehicle yet?

That's captured as a simple yes/no in the intake; not having a charity in mind doesn't disqualify the lead but is factored into the score, since it usually means an earlier-stage conversation.

How is this intake different from the one used for Donor-Advised Fund Planning?

Charitable Asset Donation intake focuses on identifying and documenting the specific asset being transferred, while Donor-Advised Fund Planning intake is built around structuring ongoing giving through a fund — they capture different fields for different conversations.

What documentation should a client upload before the meeting?

Ownership or title documentation, a recent appraisal or valuation if one exists, and cost basis or acquisition records — these help you scope the asset before spending time in the discovery meeting.

Turn charitable asset donation visitors into qualified clients

Give every charitable asset donation visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.