Know which life insurance leads are worth your discovery meeting time
Ask why a client is reviewing coverage, who would rely on the payout, and how soon they want to move, then collect any existing policy documents before they ever reach your calendar.
The exact intake your life insurance needs review leads complete
This is the real 5-question guided intake for Life Insurance Needs Review — the same flow your customers finish before you ever pick up the phone.
What a qualified life insurance needs review lead should tell you
An assessment of whether a client's current or planned life insurance coverage matches their dependents, income obligations, and financial goals, used to determine if a policy review or new coverage conversation is warranted.
- Have Any Life Insurance
- Best Describes Reason Reviewing
- Would Primarily Rely On
- Person Who Makes Financial
- Soon Would Like Complete
The questions your team needs answered
Every life insurance needs review intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Do you currently have any life insurance coverage? | Knowing whether the client already has coverage tells you if this is a first-time policy conversation or a gap analysis on an existing plan. |
| What best describes your reason for reviewing life insurance needs? | The weighted options separate high-intent triggers like new dependents or estate planning from low-intent general curiosity, so you can prioritize outreach accordingly. |
| Who would primarily rely on this coverage? | Identifying whether a spouse, children, business partners, or no one yet depends on the payout shapes the coverage amount and type worth discussing. |
| Are you the person who makes financial decisions for this coverage? | A 'no' answer flags that the respondent may still need to loop in a spouse or partner before any coverage decision can move forward. |
| How soon would you like to complete this review? | Immediate timelines signal a live trigger event worth prioritizing for a discovery meeting, while just-exploring answers can be nurtured instead. |
How Cliont scores life insurance needs review leads
Every answer is weighted automatically — no manual review required.
Value signals
- New family member or dependents
- Protecting income or debts
- Business or estate planning purposes
- Reassessing an existing policy
- General curiosity about coverage
- Person Who Makes Financial: yes
Urgency signals
- Immediately
See the lead your team receives
Life Insurance Needs Review Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for life insurance needs review workflows
| Cliont capability | Life Insurance Needs Review application |
|---|---|
| Weighted scoring | New family member, income protection, and estate planning reasons score higher than general curiosity, so your CRM ranks trigger-driven reviews above casual inquiries. |
| Decision-maker flagging | A 'no' on the financial decision maker question is scored lower, prompting your team to confirm who else needs to be part of the discovery meeting before it's booked. |
| CRM routing with context | Reason for review, dependents named, and timeline are sent together into your CRM so you open each qualified review already knowing the coverage gap and urgency. |
| Lead deprioritization | Leads pairing general curiosity with a just-exploring timeline and non-decision-maker status route to nurture follow-up instead of taking a discovery meeting slot. |
Common life insurance needs review lead scenarios
New parent seeking first policy
Reason for review is a new family member or dependents, spouse and children are named as relying on coverage, and timeline is immediate — this combination scores near the top of the priority list.
Business owner planning succession
Reason for review is business or estate planning, business partners are named as relying on coverage, and the respondent confirms they're the financial decision maker — a higher-value conversation than a typical household review.
Existing policyholder reassessing coverage
The lead already has coverage but selects reassessing an existing policy as their reason, with a within-a-month timeline — a gap-analysis conversation rather than a from-scratch quote.
Curious researcher, not ready
Reason for review is general curiosity, timeline is just exploring, and the respondent is not the financial decision maker — this mix scores lowest and is better suited to nurture than an immediate meeting.
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Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
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- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More insurance and risk planning intake templates
Life Insurance Needs Review lead-intake FAQs
How does the intake tell a serious review from someone just browsing coverage?
The reason-for-review question weights new dependents, income protection, and estate planning far higher than general curiosity, so casual browsers surface lower in your queue without you having to read every response manually.
What happens if the person filling out the form isn't the one who decides on coverage?
The intake directly asks whether the respondent is the financial decision maker, and a 'no' answer is weighted lower — flagging that you may need to loop in a spouse or partner before scheduling a discovery meeting.
Does the intake distinguish between a first policy and a reassessment of existing coverage?
Yes — it first asks whether the client currently has life insurance, then asks their reason for reviewing, so reassessment requests and new-coverage requests arrive in your CRM tagged differently.
How do I know who the coverage is actually meant to protect?
The intake asks who would primarily rely on the coverage — spouse, children, business partners, other dependents, or no one yet — as a multi-select, so you can see beneficiary structure before the meeting instead of asking it live.
Can I prioritize meetings based on how soon a client wants to act?
Yes, the timeline question ranges from immediately to just exploring, and immediate responses are weighted highest so time-sensitive triggers like a new dependent or recent life event surface first.
Turn life insurance needs review visitors into qualified clients
Give every life insurance needs review visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.