Know which concentrated stock leads deserve a discovery meeting
Ask how much of a client's net worth sits in one stock, whether lockups or trading windows apply, and how large the unrealized gain is, then pull a brokerage statement in automatically so your team knows the real exposure before the discovery meeting.
The exact intake your concentrated stock planning leads complete
This is the real 7-question guided intake for Concentrated Stock Planning — the same flow your customers finish before you ever pick up the phone.
What a qualified concentrated stock planning lead should tell you
Advisory work for a client holding a single stock that makes up a meaningful share of their investable assets, where the intake needs to establish how the position was acquired, how concentrated and restricted it is, and how large the embedded gain is before a strategy conversation makes sense.
- Source Concentrated Stock Position
- What Portion Total Investable
- There Any Restrictions, Such
- Have Unrealized Capital Gains
- Primary Decision-Maker How This
- Main Goal This Position
- Soon Take Action On
The questions your team needs answered
Every concentrated stock planning intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is the source of your concentrated stock position? | The source of the position (employer stock, inheritance, business sale) points toward different planning tools, like 10b5-1 plans or step-up basis considerations, that shape which advisor should take the meeting. |
| Roughly what portion of your total investable assets does this single stock represent? | A larger share of total assets tied up in one stock means more risk to solve for, which is why 20% to 50% and over 50% carry the heaviest weight in the score. |
| Are there any restrictions, such as lockups or trading windows, on selling this stock? | A restricted or lockup position changes what can actually be recommended right now, so this answer helps the advisor prep a realistic first conversation instead of proposing a sale that isn't possible. |
| Do you have unrealized capital gains built up in this position? | Confirmed unrealized gains signal real tax complexity and planning need, which is why a 'yes' carries more weight than a 'no' in the score. |
| Are you the primary decision-maker for how this stock is managed? | A client who is not the primary decision-maker on the stock can't act on advice alone, so this answer meaningfully lowers or raises how actionable the lead is. |
| What is your main goal for this position? | The stated goal, whether diversification, tax minimization, income, or estate planning, tells the advisor which specialist or strategy to bring into the discovery meeting. |
| How soon are you looking to take action on this position? | Selecting 'Immediately' flags the lead as urgent, since a client ready to act now needs to be scheduled ahead of one who is only exploring options. |
How Cliont scores concentrated stock planning leads
Every answer is weighted automatically — no manual review required.
Value signals
- 20% to 50%
- Over 50%
- Not sure
- Have Unrealized Capital Gains: yes
- Primary Decision-Maker How This: yes
Urgency signals
- Immediately
Disqualifiers
- Not sure yet
See the lead your team receives
Concentrated Stock Planning Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for concentrated stock planning workflows
| Cliont capability | Concentrated Stock Planning application |
|---|---|
| Weighted lead scoring | Applies higher weight when a client selects 20-50% or over 50% concentration and when they confirm unrealized gains, so a large embedded-gain position surfaces above a small, low-gain one. |
| Urgency flagging | Flags leads that select 'Immediately' on timeline to act, separating a client ready to move now from one who is just exploring diversification options. |
| Conditional document capture | Requests a brokerage statement and, when the source question points to employer stock, a vesting or grant schedule, rather than a generic upload prompt. |
| CRM routing with context | Sends the full answer set — source, restriction status, gain confirmation, decision-maker status, and goal — into the CRM record so the advisor isn't starting the discovery meeting blind. |
Common concentrated stock planning lead scenarios
Newly vested equity compensation
A client's employer stock just vested and now represents over half of their portfolio; restrictions and timeline answers flag this as high-value and time-sensitive.
Inherited stock with large embedded gain
The position came through inheritance with substantial unrealized gains and a goal of minimizing tax impact, a different strategy path than a diversification-focused lead.
Business sale proceeds concentrated in one name
A recent business sale left the client holding a single stock over 50% of assets, with the client as sole decision-maker, scoring near the top of the priority band.
Spouse handles the decision, not the client
The person filling out the intake isn't the primary decision-maker on the stock, which lowers the weighted score even if the concentration percentage is high.
Just exploring, no set timeline
The client selects 'just exploring options' for timeline and 'not sure' on both source-driven goal and concentration, producing a lead worth nurturing rather than booking immediately.
Connect Cliont to your workflow
Send leads
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Book projects
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Notify your team
Email, SMS, Slack
Automate follow-up
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Simple, transparent pricing
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Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More investment management intake templates
Concentrated Stock Planning lead-intake FAQs
How does the intake handle stock that's under a trading restriction or lockup?
The form asks directly whether the position is restricted, unrestricted, or unclear, so your team knows before the discovery meeting whether any strategy discussion has to wait for a trading window to open.
Does the intake capture tax exposure, or just the size of the position?
Both — it asks whether the client has unrealized capital gains built up and lets them select minimizing tax impact as their main goal, so gain size and stated priority are both visible on the lead.
What happens if a client answers 'not sure' on how concentrated the position is?
It still carries meaningful weight in the scoring, since an unsure client with a large single-stock holding is often exactly the kind of prospect who needs an advisor, not a reason to deprioritize the lead.
How does scoring change if the client isn't the decision-maker on the stock?
The decision-maker question carries real weight, so a lead where someone else controls the position scores lower than one where the client filling out the form can actually act on the recommendation.
How is this different from the Tax-Aware Investing intake?
Concentrated Stock Planning is built around a single large position — its source, restrictions, and concentration percentage — while Tax-Aware Investing focuses on tax strategy across a whole portfolio, so the fields and scoring diverge from the first question.
What documents should we ask clients to upload before the meeting?
A recent brokerage or custodian statement showing the position size, plus a vesting schedule or grant documentation if the source is employer stock, gives your team the numbers to prep with instead of asking on the call.
Turn concentrated stock planning visitors into qualified clients
Give every concentrated stock planning visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.