Know which structural fabrication leads are worth a capability review
Tell us the structure type, scale, and whether engineered drawings are ready, then upload drawings, specs, and site photos so capability-review-ready leads reach your CRM before shop time is committed.
The exact intake your structural fabrication leads complete
This is the real 6-question guided intake for Structural Fabrication — the same flow your customers finish before you ever pick up the phone.
What a qualified structural fabrication lead should tell you
Fabrication of structural steel components—beams, columns, platforms, and equipment support frames—engineered for buildings or industrial structures, typically requiring confirmation of scale, material, and drawing readiness before quoting.
- Structural Project This
- Have Engineered Drawings Or
- Approximate Scale Structure
- Metal Material Required This
- This Structure Be Installed
- Target Timeline Starting This
The questions your team needs answered
Every structural fabrication intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of structural project is this for? | Building frames, platforms/mezzanines, and equipment support structures are all flagged as high-value project types, letting your team prioritize which enquiries reach estimating first. |
| Do you have engineered drawings or specifications for this structure? | Having engineered drawings ready weights a lead higher because it signals the project has moved past concept stage and can be quoted without added engineering scope. |
| What is the approximate scale of the structure? | Confirming whether the job is a single component, multi-part assembly, or full structure helps size the shop capacity needed before committing time to a review. |
| What metal material is required for this structure? | Knowing whether the job needs carbon steel, stainless, or aluminum lets you route it to the right process line instead of discovering a mismatch mid-quote. |
| Will this structure need to be installed or erected on-site? | Flagging on-site erection needs upfront tells your team whether to loop in installation crews before scheduling a capability review. |
| What is your target timeline for starting this project? | An immediate start date is the highest-weighted timeline option, so leads needing to begin within days surface ahead of leads still in the planning stage. |
How Cliont scores structural fabrication leads
Every answer is weighted automatically — no manual review required.
Value signals
- Building frame or structure
- Platform or mezzanine
- Equipment support structure
- Have Engineered Drawings Or: yes
- Within a few weeks
- Within a few months
Urgency signals
- Other structural need
- Immediate (within days)
See the lead your team receives
Structural Fabrication Lead
From first click to qualified lead
Follow owners and general contractors through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They add photos & plans
Site photos and plans come attached, so you scope before you bid.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for structural fabrication workflows
| Cliont capability | Structural Fabrication application |
|---|---|
| Conditional question branching | Adjusts follow-up questions based on whether the project is a building frame, platform, or equipment support structure, so a mezzanine enquiry isn't run through the same path as a full building frame. |
| Weighted lead scoring | Surfaces leads that already have engineered drawings and an immediate start date ahead of concept-stage enquiries that would need engineering scope before your shop can commit capacity. |
| Document upload capture | Collects engineered drawings and specifications directly in the intake so estimators aren't chasing files before they can size the run against shop capacity. |
| CRM routing | Sends each structural enquiry into your CRM already tagged with project type, scale, and material, instead of a raw message your team has to re-qualify manually. |
Common structural fabrication lead scenarios
Building frame with drawings ready
An immediate-timeline building frame project with engineered drawings already in hand scores as high value and can move to a capability review without an engineering scope call first.
Mezzanine, no drawings yet
A platform or mezzanine enquiry without engineered drawings still qualifies as a high-value structure type, but the intake flags that specs are missing so estimating knows extra scoping is needed.
Equipment support, still planning
An equipment support structure with a 'still in planning stage' timeline is a valid project type but lower urgency, so it can be queued behind leads with a near-term start date.
Scale and material unconfirmed
A lead that answers 'not sure' to both scale and material needs a scoping conversation before it can be sized against shop capacity, distinct from a lead that already knows it needs large-scale carbon steel.
Structure requiring on-site erection
A structure that needs on-site installation adds logistics your team must plan for, so this answer separates shop-only fabrication jobs from ones needing an erection crew.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More metal fabrication intake templates
Structural Fabrication lead-intake FAQs
How does the intake treat structural leads that don't have engineered drawings yet?
Engineered drawings carry the highest weight for that question, but a lead without them still qualifies under project type and scale answers—it's just flagged so estimating knows engineering scope is still needed before a firm quote.
Can the intake tell a platform or mezzanine job apart from a full building frame?
Yes, the project type question separates building frames, platforms/mezzanines, and equipment support structures, so your team sees which category of job is arriving before opening the file.
Does the intake capture what material the structure needs?
It asks directly whether the job requires carbon steel, stainless steel, aluminum, or another material, so leads can be routed to the right process line instead of being discovered mid-quote.
What happens with leads that are still in the planning stage?
Planning-stage timelines carry the lowest weight on that question, so those enquiries still land in your CRM but sort behind leads with an immediate or few-weeks start date.
Does the intake flag jobs that need on-site erection?
Yes, the on-site installation question is captured on every structural enquiry, so your team knows upfront whether to plan for an install crew alongside shop fabrication.
How is this intake different from the one used for custom welding or sheet metal fabrication leads?
This intake is built around structural-specific questions—project type, scale, and engineered drawings—rather than the cut specs or finish questions used on the Custom Welding or Sheet Metal Fabrication intakes.
Turn structural fabrication visitors into qualified projects
Give every structural fabrication visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you send an estimator.