Know which website redesign leads deserve a strategy call
Ask whether a live site already exists, who can approve the final redesign, and when the project should start — then collect the current site URL and screenshots upfront so your team scopes real projects instead of vague inquiries.
The exact intake your website redesign leads complete
This is the real 7-question guided intake for Website Redesign — the same flow your customers finish before you ever pick up the phone.
What a qualified website redesign lead should tell you
Redesigning an existing website's visual design, content, structure, or functionality — the intake needs to confirm whether a live site already exists, who can access its backend, and who has final sign-off before a scope gets proposed.
- Have Existing Website That
- Main Reason Want Redesign
- How Many Pages Current
- Have Administrative Access Website'S
- These Elements Want Included
- Will Be Responsible Approving
- Would Like Redesign Project
The questions your team needs answered
Every website redesign intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Do you currently have an existing website that needs to be redesigned? | Confirms there's an actual live site to rework, which is the baseline signal separating true redesign leads from prospects who need a first website built instead. |
| What is the main reason you want to redesign your website? | The stated reason for redesigning shapes the whole scope conversation, from a branding refresh to a conversion-focused rebuild. |
| Approximately how many pages does your current website have? | Page count gives your team a rough sizing signal before the first call, so effort estimates aren't a surprise. |
| Do you have administrative access to your website's hosting or content management system? | Backend access determines whether the project can start right away or whether credential recovery becomes the first task, which is why it carries a meaningful weight. |
| Which of these elements do you want included in the redesign? | Segments the lead so you can route, price, and prioritize it correctly. |
| Who will be responsible for approving the final redesign? | Who signs off drives how fast the deal can move, so self-approved leads are weighted higher than committee-routed ones. |
| When would you like the redesign project to begin? | Desired start date reflects how ready the prospect actually is to commit, with 'just exploring' scoring far lower than 'immediately.' |
How Cliont scores website redesign leads
Every answer is weighted automatically — no manual review required.
Value signals
- Have Existing Website That: yes
- Have Administrative Access Website'S: yes
- Myself
- A team lead or manager
- A committee or board
- Not yet determined
Urgency signals
- Immediately
Disqualifiers
- Not sure yet
See the lead your team receives
Website Redesign Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for website redesign workflows
| Cliont capability | Website Redesign application |
|---|---|
| Conditional scoring | Weighs existing-site status and admin access together so leads without backend credentials get flagged before your team spends time drafting a proposal that never lands. |
| Priority routing | Sorts leads by who approves the redesign — self-approved leads route to your calendar faster than committee-approved ones, which route with a note to expect a longer sales cycle. |
| Scope capture | Uses the reason-for-redesign and elements-wanted answers to pre-fill a working scope summary your team can review before the first call instead of discovering scope live. |
| CRM handoff | Sends qualified redesign leads, along with their site URL and screenshots, directly into your CRM so nothing sits in an inbox waiting to be triaged manually. |
Common website redesign lead scenarios
Owner-approved, ready now
An existing site, admin access already in hand, and the prospect themselves as approver signals a fast, low-friction project — the intake flags it for an immediate strategy call.
Committee sign-off, longer runway
A live site but approval routed through a board and a 1-3 month start date signals a slower-moving deal — the intake still qualifies it but sets different follow-up expectations than a self-approved lead.
Performance complaint, sizable site
A prospect citing slow technical performance on a 21-50 page site needs a scoping conversation, not a template quote — page count and stated reason together shape the brief before the call.
No site yet, just browsing
When there's no existing website and the timeline is 'just exploring,' the lead scores lower and may fit a different offer entirely, such as a first business website rather than a redesign.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More web design and development intake templates
Website Redesign lead-intake FAQs
What happens when someone submits the redesign intake but doesn't actually have a website yet?
The 'existing website' question carries a lower weight for a no answer, so those leads score lower and can be flagged separately from true redesign prospects who already have a site to rework.
Why does the intake ask whether the client has admin access to their hosting or CMS?
Without backend access, a redesign can stall before it starts, so this question is weighted to surface leads who can actually move forward versus those who'll need to chase down credentials first.
Does the number of pages on the current site affect how the lead is handled?
Page count doesn't change the score directly, but it's captured so you can see whether you're looking at a 5-page brochure site or a 50-page rebuild before you ever open a proposal document.
How does the approver question change lead priority?
A lead where the prospect approves the redesign themselves scores higher than one routed through a committee or left undetermined, reflecting how much faster self-approved deals typically close.
What if the client only wants new content or a mobile fix, not a full visual overhaul?
The reason and scope-of-work questions capture that distinction directly, so a content-only or mobile-only request arrives clearly labeled instead of looking identical to a full rebrand request.
Can the intake tell me if a lead is actually a better fit for a different service, like a first-time business website?
Yes — a 'no' on having an existing site paired with an exploratory timeline is a clear signal the prospect may be a better fit for a Business Website engagement rather than a redesign.
Turn website redesign visitors into qualified clients
Give every website redesign visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.