By the Cliont product team
Working capital loan lead intake for commercial lenders

Know which working capital loan leads are worth a pre-approval call

The intake asks how long the business has been operating, what the funds will cover, and how soon financing is needed, then collects bank statements and tax returns so only ready-to-close borrowers land in your CRM.

Video greetingGuided intakeDocument uploadInstant lead scoring
Live previewQuestion 1 of 7
Is your business currently operating and generating revenue?
Yes
No

The exact intake your working capital loan leads complete

This is the real 7-question guided intake for Working Capital Loan — the same flow your customers finish before you ever pick up the phone.

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What a qualified working capital loan lead should tell you

A working capital loan is short-term financing for payroll, inventory, or day-to-day operating costs, so the intake needs to confirm revenue status, time in business, funding amount, and how soon the cash is needed.

  • Business Operating And Generating
  • Long Has Business Been
  • Will Working Capital Primarily
  • Soon Funds
  • Owner Or Authorized Decision-Maker
  • Business Have Any Other
  • How Much Funding Seeking

The questions your team needs answered

Every working capital loan intake asks these — and why each one matters.

QuestionWhy it matters
Is your business currently operating and generating revenue?A revenue-generating business is core to loan viability, which is why this answer carries the top weight in the catalog.
How long has your business been operating?Tenure tiers from under six months to over two years directly track how much operating history a lender can underwrite against.
What will the working capital primarily be used for?Segments the lead so you can route, price, and prioritize it correctly.
How soon do you need the funds?An 'Immediately' answer is the only funding-timeline option marked urgent, separating cash-flow emergencies from casual inquiries.
Are you an owner or authorized decision-maker for this business?Confirming decision-making authority up front prevents booking a pre-approval call with someone who can't sign for the business.
Does your business currently have any other outstanding business loans?Existing outstanding loans affect debt-to-income and repayment capacity, so this answer shapes how underwriting will approach the file.
Approximately how much funding are you seeking?The requested amount range helps size the deal and route it to the right underwriter before the call is scheduled.

How Cliont scores working capital loan leads

Every answer is weighted automatically — no manual review required.

Value signals

  • Business Operating And Generating: yes
  • 6 to 12 months
  • 1 to 2 years
  • More than 2 years
  • Owner Or Authorized Decision-Maker: yes

Urgency signals

  • Immediately

See the lead your team receives

Working Capital Loan Lead

88/100
High Priority
Business operating and generating revenueYes
Time in businessMore than 2 years
Primary use of fundsPayroll
Funding timelineImmediately
Owner or authorized decision-makerYes
Existing business loansNo
Funding amount sought$100,000 to $500,000
Delivered to: Email · CRM · SMS notification

From first click to qualified lead

Follow prospects and clients through one smooth, guided flow.

They land & meet you

Your video greeting plays instantly — a real face instead of a blank form.

They explain the project

Smart questions adapt to their project and capture the full scope.

They share the details

The scope and any documents come attached, so you can scope before the first call.

You get a ready lead

Scored and qualified — waiting for you to win it.

Built for working capital loan workflows

Cliont capabilityWorking Capital Loan application
Weighted scoring logicApplies higher weight to businesses operating more than six months and to confirmed owners or decision-makers, so newer or unauthorized submissions surface lower without being discarded.
Document collection widgetRequests bank statements and tax returns during intake instead of after the pre-approval call, so files arrive underwriting-ready.
Urgency taggingFlags borrowers who select 'Immediately' on the funding-timeline question for faster routing than those still exploring options.
Existing-debt flagSurfaces a 'yes' answer on outstanding business loans so your underwriting team can factor existing debt into the review before the call.

Common working capital loan lead scenarios

Payroll running out this week

The borrower selects 'Immediately' for funding timing and payroll as the use of funds — this combination should surface at the top of your CRM for same-day outreach.

Established business, large ask

A company operating more than two years requests over $500,000 for expansion. The intake's tenure and amount answers together flag this as a high-value file worth prioritizing.

Brand-new business exploring options

A business under six months old marks 'Just exploring options' for timing. The lower tenure weight keeps this file in the pipeline without pulling underwriting time away from ready-to-close borrowers.

Employee submitting on owner's behalf

The form is filled out by someone who answers 'no' to being an owner or authorized decision-maker. That answer alone should trigger a follow-up to confirm signing authority before a pre-approval call is booked.

Connect Cliont to your workflow

Send leads

HubSpot, HighLevel, Salesforce, JobNimbus

Book projects

Google Calendar, Outlook Calendar, Calendly

Notify your team

Email, SMS, Slack

Automate follow-up

Zapier, Webhooks, API

Simple, transparent pricing

Choose the plan that works for your business.

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  • Advanced analytics dashboard
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  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
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Working Capital Loan lead-intake FAQs

How does the intake handle borrowers who don't know their exact funding need?

The funding amount question uses ranges — Under $25,000 up to Over $500,000 — so a borrower can answer accurately without needing a precise figure, and your team can still size the request before the pre-approval call.

Can the form flag businesses that just opened?

Yes. The time-in-business question carries lower weight for under six months and rises through the one-to-two-year and two-plus-year tiers, so newer businesses are still captured but scored differently from established ones.

Does the intake ask about existing business debt?

It asks whether the business currently has other outstanding loans, which gives your underwriting team early visibility into the borrower's existing debt stack before you spend time on the file.

What happens if the person filling out the form isn't the owner?

The intake asks directly whether the respondent is an owner or authorized decision-maker, and a 'no' answer carries a much lower weight so you can route it for signer verification instead of booking a call prematurely.

How does urgency get captured for working capital requests?

The funding-timeline question separates 'Immediately' and 'Within 30 days' from '1 to 3 months' and 'Just exploring options,' letting you spot the borrowers who need cash flow resolved now.

Does the intake distinguish why the funds are needed?

Yes — the use-of-funds question separates payroll, inventory purchase, operating expenses, and expansion, so you know the purpose of the request before your team gets on the phone.

Turn working capital loan visitors into qualified clients

Give every working capital loan visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.