Turn home equity loan enquiries into pre-approval-ready leads
Ask every borrower about property ownership, existing mortgage balance, and how they plan to use the funds, then have them upload their latest mortgage statement so your team only reviews home equity loan files that are actually ready for a pre-approval call.
The exact intake your home equity loan leads complete
This is the real 6-question guided intake for Home Equity Loan — the same flow your customers finish before you ever pick up the phone.
What a qualified home equity loan lead should tell you
A lump-sum loan secured by the equity a homeowner has built in their property, repaid on a fixed schedule alongside any existing mortgage. Qualifying it means confirming ownership, existing mortgage balance, income stability, and intended use of the funds before a pre-approval call is booked.
- Own Property Want Borrow
- Still Have Mortgage Balance
- Plan Use Loan Funds
- Would Describe Current Income
- Sole Owner, Or Other
- Soon Secure This Loan
The questions your team needs answered
Every home equity loan intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Do you currently own the property you want to borrow against? | Confirms the borrower actually holds title to the property, the baseline requirement before any home equity loan can move forward. |
| Do you still have a mortgage balance on this property? | Tells your team whether a combined loan-to-value calculation against an existing mortgage is needed before pre-approval. |
| What do you plan to use the loan funds for? | Business or investment purposes often require different documentation than home improvement or debt consolidation, so this shapes how the file is prepared. |
| How would you describe your current income situation? | Steady, self-employed, or mixed income scores higher priority, while no current income signals a file more likely to stall in underwriting. |
| Are you the sole owner, or do other people also hold title to the property? | Co-owned or uncertain title situations mean your team knows upfront whether additional signers must be brought into the pre-approval call. |
| How soon are you hoping to secure this loan? | Borrowers who need funds immediately are the ones worth calling first, while 'just exploring' leads can be queued for later follow-up. |
How Cliont scores home equity loan leads
Every answer is weighted automatically — no manual review required.
Value signals
- Own Property Want Borrow: yes
- Steady employment income
- Self-employed income
- Mixed or multiple income sources
Urgency signals
- Immediately
See the lead your team receives
Home Equity Loan Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for home equity loan workflows
| Cliont capability | Home Equity Loan application |
|---|---|
| Weighted answer scoring | Steady employment income (weight 9) and self-employed income (weight 7) push a file toward High Priority, while 'No current income' (weight 1) holds it back for manual review. |
| Conditional routing | A 'Not sure' answer on property ownership structure can be routed to flag the file for title verification before the pre-approval call is booked. |
| Document collection | Borrowers upload their mortgage statement and income documents directly during intake, so files aren't sent to the CRM missing paperwork your underwriting team will ask for anyway. |
| Purpose-based segmentation | Loan purpose answers like business/investment use versus home improvement let your team pre-sort files that may need different underwriting paths before the call. |
Common home equity loan lead scenarios
Immediate cash-out for debt consolidation
Borrower selects 'Immediately' on timing and picks debt consolidation as the loan purpose, with steady employment income reported — a combination the intake flags for fast follow-up.
Self-employed borrower still exploring
Self-employed income scores well, but selecting 'Just exploring options' on timeline means the lead is qualified but lower urgency, so it can be worked after time-sensitive files.
Property co-owned with unclear title
Borrower marks 'Not sure' on whether others hold title, so the intake surfaces this before the pre-approval call so your team knows to confirm signers first.
No income, business-use request
Borrower reports no current income but wants funds for business or investment purposes — a weaker income signal that warrants manual review before treating the file as CRM-ready.
Mortgage-free property, home improvement
Borrower owns the property outright with no existing mortgage balance and wants funds for home improvement, a straightforward profile that clears intake with minimal friction.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More home equity lending intake templates
Home Equity Loan lead-intake FAQs
How does the intake handle borrowers who still have a mortgage balance on the property?
The intake asks directly whether a mortgage balance remains, so your underwriting team sees upfront whether they'll need to factor in a combined loan-to-value calculation before the pre-approval call.
What happens if a borrower reports no current income?
That answer carries the lowest weight of the income options, so the lead still reaches your CRM but is flagged for manual review rather than treated as immediately pre-approval-ready.
Can the intake tell if a property has multiple owners?
Yes — borrowers select sole owner, co-owner, or not sure, so your team knows before the call whether additional signers will need to be involved.
Does the intake capture what the loan funds will be used for?
Borrowers choose from home improvement, debt consolidation, business or investment purposes, major personal expense, or other, which helps your team anticipate documentation needs before scheduling.
How is urgency reflected in the score?
Borrowers who select 'Immediately' on the timing question are treated as the most time-sensitive leads, while those 'just exploring options' are prioritized lower without being dropped from the CRM.
Is this the same intake as your Home Equity Line of Credit page?
No — this catalog is built specifically around the lump-sum home equity loan structure; HELOC, home improvement financing, and debt consolidation using home equity each have their own qualification questions.
Turn home equity loan visitors into qualified clients
Give every home equity loan visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.