By the Cliont product team
investment property loan lead intake software for lenders

Know which investment property leads are worth pre-approval call time

Ask every borrower how they plan to use the property, whether they've identified one and its contract status, and whether they have qualifying income — then collect purchase agreements and income documentation before the file lands in your CRM.

Video greetingGuided intakeDocument uploadInstant lead scoring
Live previewQuestion 1 of 5
What type of property are you looking to finance?
Single-family home
Multi-unit property
Condo or townhome

The exact intake your investment property loan leads complete

This is the real 5-question guided intake for Investment Property Loan — the same flow your customers finish before you ever pick up the phone.

Preview
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What a qualified investment property loan lead should tell you

Financing intake for borrowers purchasing a property they intend to rent out or resell rather than occupy, covering property type, intended use, and existing portfolio experience.

  • Property Finance
  • Plan Use This Property
  • Own Any Other Investment
  • Identified Specific Property Purchase
  • Have Income From Employment,

The questions your team needs answered

Every investment property loan intake asks these — and why each one matters.

QuestionWhy it matters
What type of property are you looking to finance?Property type shapes which financing programs and appraisal requirements apply, particularly when commercial property is selected.
How do you plan to use this property?Intended use carries the highest scoring weights on this intake, separating serious rental or flip buyers from borrowers who haven't decided.
Do you currently own any other investment properties?Existing investment property ownership signals whether portfolio lending rules and reserve requirements are likely to apply.
Have you identified a specific property to purchase?How far along the borrower is in identifying a property is the strongest weighted signal for how urgently a pre-approval call is needed.
Do you currently have income from employment, a business, or existing rentals?Verifiable income is weighted well above no income, since it determines whether the file has a realistic path through underwriting.

How Cliont scores investment property loan leads

Every answer is weighted automatically — no manual review required.

Value signals

  • Long-term rental
  • Short-term or vacation rental
  • Fix and flip for resale
  • Not decided yet
  • Under contract
  • Offer made, awaiting response

Urgency signals

  • Actively searching

Disqualifiers

  • Not sure yet

See the lead your team receives

Investment Property Loan Lead

88/100
High Priority
Property typeSingle-family home
Intended useLong-term rental
Owns other investment propertiesYes
Property statusUnder contract
Has qualifying incomeYes
Delivered to: Email · CRM · Calendar

From first click to qualified lead

Follow prospects and clients through one smooth, guided flow.

They land & meet you

Your video greeting plays instantly — a real face instead of a blank form.

They explain the project

Smart questions adapt to their project and capture the full scope.

They share the details

The scope and any documents come attached, so you can scope before the first call.

You get a ready lead

Scored and qualified — waiting for you to win it.

Built for investment property loan workflows

Cliont capabilityInvestment Property Loan application
Weighted lead scoringAutomatically ranks long-term rental, short-term rental, and fix-and-flip intent above 'not decided yet' answers so agents prioritize the pre-approval calls most likely to close.
Conditional document requestsOnly prompts for a purchase agreement upload once the borrower indicates they're under contract or have made an offer, rather than requesting it from borrowers still just exploring.
Income verification gatingFlags files where the borrower reports no employment, business, or rental income so officers can request documentation before committing time to a file that may not qualify.
CRM routing rulesSends borrowers with an identified property and verifiable income directly into an active pipeline stage, while undecided or exploratory leads route to a nurture list instead.

Common investment property loan lead scenarios

Under Contract, Ready to Close

Borrower already has a property under contract, wants it for long-term rental, and owns other investment properties — the intake flags this for an immediate pre-approval call.

Exploring Without a Property Yet

Borrower is just exploring options with no property identified and hasn't decided on rental versus flip use, so the intake routes them to nurture instead of a call slot.

First-Time Investor, No Portfolio

Borrower doesn't own other investment properties but has verifiable income, a different qualification profile than a seasoned landlord that the intake distinguishes clearly.

Fix-and-Flip Buyer, Offer Pending

Borrower has an offer made and is planning a fix-and-flip resale, a shorter-hold financing scenario the intake separates from long-term rental buyers.

No Verifiable Income Source

Borrower answers no to having employment, business, or rental income, prompting a request for further documentation before an officer works a file that can't close.

Connect Cliont to your workflow

Send leads

HubSpot, HighLevel, Salesforce, JobNimbus

Book projects

Google Calendar, Outlook Calendar, Calendly

Notify your team

Email, SMS, Slack

Automate follow-up

Zapier, Webhooks, API

Simple, transparent pricing

Choose the plan that works for your business.

Most popular

Professional

Unlimited intake forms and leads for your growing business.

$397 / month
14-day free trial · Cancel anytime
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Advanced analytics dashboard
Try free for 14 days

Pay Per Lead

Only pay when you receive a qualified lead.

$47 / qualified lead
No setup fees · No monthly fees
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Charged only for submitted leads
Get started

Investment Property Loan lead-intake FAQs

How does the intake weigh whether a borrower is buying for rental income or resale?

The intended-use question scores long-term rental, short-term rental, and fix-and-flip answers higher than 'not decided yet,' so agents can see purpose at a glance before the pre-approval call.

Does the software know if the borrower has already found a property?

Yes — the intake asks whether the borrower is under contract, has an offer out, is actively searching, or is just exploring, and scores those stages differently since 'under contract' signals the most urgency.

What happens if the borrower has never owned an investment property before?

The intake still captures whether they currently own other investment properties, giving context on portfolio experience without penalizing first-time investors who otherwise qualify.

How is income verified for self-employed or rental-income borrowers?

The intake asks whether the borrower currently has employment, business, or rental income, then requests supporting income documentation so the file isn't sent forward without a basis for underwriting.

Can this intake handle commercial investment property purchases?

Yes — the property type question includes commercial property as an option alongside single-family, multi-unit, and condo, so the intake captures it correctly from the start.

Where do qualified investment property leads end up?

Once a borrower's answers and uploaded documents are scored, the lead is sent to your CRM so your team works the file with property status, use, and income context already attached.

Turn investment property loan visitors into qualified clients

Give every investment property loan visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.