Know which reverse mortgage refinance leads deserve a pre-approval
Every enquiry captures whether the caller is the named borrower, current on property taxes and insurance, and ready to move within months — plus a copy of their existing reverse mortgage statement — before it reaches your CRM.
The exact intake your reverse mortgage refinance leads complete
This is the real 6-question guided intake for Reverse Mortgage Refinance — the same flow your customers finish before you ever pick up the phone.
What a qualified reverse mortgage refinance lead should tell you
Refinancing an existing reverse mortgage into a new reverse mortgage loan, usually to pull additional equity, lower the rate, or change who is named on the loan — qualification depends on confirming the current loan, the borrower's standing, and payment history before a pre-approval call is booked.
- Have Existing Reverse Mortgage
- Borrower Named On Current
- This Property Primary Residence
- Main Reason Wanting Refinance
- Soon Move Forward With
- Current On All Payments
The questions your team needs answered
Every reverse mortgage refinance intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Do you currently have an existing reverse mortgage on this home? | Confirms there's an existing reverse mortgage to refinance at all, distinguishing this file from a new-origination inquiry. |
| Are you the borrower named on the current reverse mortgage? | Establishes whether the caller has the authority to refinance the loan, or whether ownership needs verifying first. |
| Is this property your primary residence? | Reverse mortgage refinance generally requires the property to be the borrower's primary residence, making this a core eligibility check. |
| What is your main reason for wanting to refinance your reverse mortgage? | The stated reason for refinancing routes the lead to the specialist and script suited to that specific request. |
| How soon are you hoping to move forward with a refinance? | Timeline drives how quickly the lead should be worked and where it sits in the pre-approval call queue. |
| Are you current on all payments related to your existing reverse mortgage, such as property taxes and insurance? | Missed tax or insurance payments signal a compliance risk on the existing HECM that needs review before the file is treated as ready. |
How Cliont scores reverse mortgage refinance leads
Every answer is weighted automatically — no manual review required.
Value signals
- Have Existing Reverse Mortgage: yes
- Borrower Named On Current: yes
- This Property Primary Residence: yes
- Within 3 months
- 3 to 6 months
- Just exploring options
Urgency signals
- Immediately
See the lead your team receives
Reverse Mortgage Refinance Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for reverse mortgage refinance workflows
| Cliont capability | Reverse Mortgage Refinance application |
|---|---|
| Conditional scoring logic | Combines answers on existing reverse mortgage status, named-borrower confirmation, and primary residence to flag whether a file is even eligible for refinance before a loan officer opens it. |
| Document upload capture | Requests the current reverse mortgage statement upfront so your team has loan balance and lender details before the pre-approval call. |
| Timeline-based prioritization | Automatically ranks 'Immediately' and 'Within 3 months' responses above 'Just exploring options' so your team calls the most time-sensitive files first. |
| CRM routing rules | Routes leads by stated refinance reason — equity access, rate reduction, borrower change, or loan type switch — so each file reaches the right specialist in your CRM. |
Common reverse mortgage refinance lead scenarios
Named borrower ready now
Caller confirms they're the named borrower on a primary-residence reverse mortgage and picks 'Immediately' for timeline — this combination scores at the top and is routed straight to the CRM for a pre-approval call.
Non-borrowing spouse inquiry
Someone answers 'No' to being the named borrower on the current loan; the intake still captures the file but flags it for ownership verification before anyone works it.
Behind on taxes or insurance
A 'No' on current tax and insurance payments signals a compliance risk that needs review before the file is treated as refinance-ready, since HECM standing depends on it.
Just exploring options
Timeline is set to 'Just exploring options' and the refinance reason is 'Not sure' — the lead still comes through but is scored lower and suited to nurture rather than an immediate pre-approval call.
Not their primary residence
The property in question isn't the caller's primary residence, which reverse mortgage refinance eligibility depends on — the intake surfaces this early instead of it being discovered mid-file.
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Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
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- Photo, video & file upload
- Charged only for submitted leads
More reverse mortgage intake templates
Reverse Mortgage Refinance lead-intake FAQs
What happens if the caller isn't the named borrower on the existing loan?
The intake asks directly whether the person is the named borrower on the current reverse mortgage. A 'No' answer still submits the lead but flags it so your team verifies ownership before scheduling a pre-approval call.
Does the intake check whether the property is the borrower's primary residence?
Yes — reverse mortgage refinance eligibility generally requires the home to be a primary residence, so the intake asks this directly and weights it into the score.
How does the form handle someone who doesn't know why they want to refinance?
The refinance reason question includes a 'Not sure' option, so the lead is still captured with everything else you need instead of being dropped for an incomplete answer.
How is urgency reflected in the score?
Timeline answers ranging from 'Immediately' to 'Just exploring options' carry different weights, so leads ready to move soon are scored and prioritized differently from long-horizon inquiries.
Why does the intake ask about tax and insurance payment status?
Being current on property tax and insurance obligations affects standing on an existing HECM loan, so a 'No' here is a signal your team should review before treating the file as refinance-ready.
Can leads be routed based on their reason for refinancing?
The refinance reason field — equity access, rate reduction, borrower change, or loan type switch — comes through with each lead so files can be routed to the specialist best suited to that request.
Turn reverse mortgage refinance visitors into qualified clients
Give every reverse mortgage refinance visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.