Know which development land leads are worth showing time
Each enquiry captures the buyer or seller's role, the parcel's zoning and entitlement status, and proof of legal authority to act, plus utility access, before it lands scored in your CRM.
Preview your development land intake
Explore 6 questions from the Development Land template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified development land lead should tell you
Qualification of buyers, sellers, and investors dealing with undeveloped or partially entitled land, based on their role in the transaction, the land's zoning and entitlement status, and whether they hold legal authority to act on it.
- Role In This Development
- Best Describes Current Goal
- Development Intended This Land
- Current Zoning Or Entitlement
- Have Legal Authority Act
- Current Access Utilities Such
The questions your team needs answered
Every development land intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is your role in this development land matter? | Role determines which downstream questions and routing path apply, since buyers, sellers, and investors need different qualification tracks. |
| What best describes your current goal with this land? | This answer carries the widest score spread, weighing active buyers and sellers at 9 against just-researching visitors at 2, so it does most of the work separating deal-ready leads from browsers. |
| What type of development is intended for this land? | Development type tells you which specialist should take the lead and what due-diligence documents will eventually be needed. |
| What is the current zoning or entitlement status of the land? | Entitlement status is the second major scoring factor, distinguishing parcels ready to transact from raw or unzoned speculation. |
| Do you have legal authority to act on this land, such as ownership or a signed agreement? | This yes/no question has the largest single weight swing in the catalog, filtering out leads who lack documented authority to act on the land. |
| What is the current access to utilities such as water, power, or sewer on the land? | Utility access isn't scored but flags infrastructure costs the buyer or seller will need to account for before any offer is made. |
How Cliont scores development land leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- Evaluating feasibility before acting
- Zoned and fully entitled
- Zoned but not entitled
- Raw or unzoned land
- Not sure
- Have Legal Authority Act: yes
Urgency signals
- Actively trying to purchase
- Actively trying to sell
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Development Land Lead
From first click to qualified lead
Follow buyers, sellers, and renters through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the inquiry
Smart questions adapt to their inquiry and capture the full scope.
They add photos
Property photos and details come attached, so you prep before the showing.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for development land workflows
| Cliont capability | Development Land application |
|---|---|
| Weighted lead scoring | Goal answers score from 9 for actively buying or selling down to 2 for just researching, and zoning status adds a second weighted layer, so active deal-ready parcels surface above speculative inquiries. |
| Multi-select capture | Development type is captured as multi-choice across residential, commercial, mixed use, and agricultural conversion, letting you route each lead to the agent who handles that project category. |
| CRM routing | Role, zoning status, and utility access arrive together on each lead record in your CRM instead of a generic inbox message. |
| Legal-authority gate | The yes/no ownership or signed-agreement question carries a 10-versus-3 weight swing, catching leads without standing to transact before a showing gets scheduled. |
Example development land lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Investor evaluating raw land feasibility
The lead is still assessing whether a parcel pencils out, with zoning marked raw or unzoned and utility access uncertain — the intake flags this as mid-value research, not a ready deal.
Buyer on a fully entitled parcel
Role is set to buyer, goal is actively trying to purchase, and zoning shows fully entitled — this combination scores as high priority and routes straight to your CRM for scheduling.
Seller unsure of entitlement status
A current owner wants to sell but selects 'not sure' on zoning and entitlement, signaling you'll need to confirm status yourself before pricing the showing.
Owner without confirmed legal authority
Someone inquiring on behalf of family-owned land answers no to holding ownership or a signed agreement, which drops the authority weight from 10 to 3 and flags the lead for follow-up before a site visit.
Connect Cliont to your workflow
Connect your CRM
HubSpot, HighLevel, monday.com
Connect your legal software
Lawmatics, MyCase, Clio Manage and Clio Grow
Notify your team
Email, SMS, Slack
Configure other destinations
Google Sheets, configured webhooks, Zapier and API workflows
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More land and rural property intake templates
Development Land lead-intake FAQs
How does the intake treat buyers differently from sellers or investors?
The role question routes each lead into a distinct path — buyers are asked about purchase intent and target development type, sellers and current owners are asked about entitlement status and authority to act, and investors are steered toward feasibility-stage questions.
Does zoning status actually change the lead score?
Yes. Zoned and fully entitled land scores highest, zoned-but-not-entitled and raw/unzoned land score lower, and this feeds directly into whether a lead lands as high priority or worth a follow-up.
What if the land has no utility access yet?
Utility access is captured for context, not scoring — it helps you understand infrastructure costs a buyer or seller will need to factor in, without penalizing the lead's priority.
How does legal authority get verified before a showing?
The intake asks a direct yes/no question on ownership or a signed agreement, weighted 10 for yes versus 3 for no, so leads without documented standing to transact are flagged before you commit a Saturday to a showing.
What happens if someone hasn't decided what they want to build yet?
Development type is a multi-choice field that includes 'not yet decided,' so undecided leads are still captured and scored on role, goal, and entitlement status rather than dropped from the funnel.
How is this different from the Buy Vacant Land or Farm and Ranch Property intake?
Development Land focuses on entitlement and zoning stage for parcels headed toward residential, commercial, mixed-use, or agricultural-conversion projects, while Buy Vacant Land and Farm and Ranch Property qualify on raw acreage and agricultural use rather than development readiness.
Turn development land visitors into qualified deals
Give every development land visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you spend a Saturday showing.