Know which steel fabrication leads are worth your site walk time
The intake asks whether engineered drawings are ready, what scale of steel structure is involved, and which elements—beams, trusses, stairs—the project needs, so you can see the full scope before scheduling a site walk.
The exact intake your structural steel fabrication leads complete
This is the real 6-question guided intake for Structural Steel Fabrication — the same flow your customers finish before you ever pick up the phone.
What a qualified structural steel fabrication lead should tell you
Custom fabrication of structural steel components—beams, columns, trusses, stairs, and connections—built to engineered specifications before delivery to a jobsite for erection.
- Project Structural Steel Fabrication
- Have Engineered Structural Drawings
- Approximate Scale Steel Structure
- Property Owner, Developer, Or
- Current Stage Project
- Steel Elements Project
The questions your team needs answered
Every structural steel fabrication intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of project needs structural steel fabrication? | The project type answer separates new-build fabrication requests from renovation or repair scopes that may be better suited to a sibling service. |
| Do you have engineered structural drawings or specifications ready? | Having engineered drawings ready carries the highest weight in the catalog, since it signals the project can move to fabrication without a design delay. |
| What is the approximate scale of the steel structure needed? | Scale is weighted from small components up to multiple buildings, so the lead score reflects the size of the fabrication job rather than treating every inquiry the same. |
| Are you the property owner, developer, or authorized decision-maker for this project? | Confirming decision-maker status carries a much lower weight when the answer is no, flagging leads that likely need to be redirected to the actual owner or developer first. |
| What is the current stage of your project? | Project stage tells your team whether a lead is ready for fabrication now or still working through planning and permitting, which changes how quickly a site walk makes sense. |
| Which steel elements does your project require? | The specific steel elements requested give an early read on scope complexity before your estimator ever picks up the phone. |
How Cliont scores structural steel fabrication leads
Every answer is weighted automatically — no manual review required.
Value signals
- Have Engineered Structural Drawings: yes
- Small components or connections
- Single structure or building section
- Full building frame
- Multiple buildings or large facility
- Not sure
Urgency signals
- Have Engineered Structural Drawings
See the lead your team receives
Structural Steel Fabrication Lead
From first click to qualified lead
Follow owners and general contractors through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They add photos & plans
Site photos and plans come attached, so you scope before you bid.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for structural steel fabrication workflows
| Cliont capability | Structural Steel Fabrication application |
|---|---|
| Branching intake logic | Routes leads differently based on whether they select new construction, addition, renovation, or repair, so a repair-flavored inquiry doesn't sit in the same queue as a new fabrication job. |
| Decision-maker verification | Flags leads where the submitter is not the property owner, developer, or authorized decision-maker so your team can confirm authority before committing to a site walk. |
| Weighted lead scoring | Combines the drawings-readiness answer with the project-scale selection so a decision-ready, large-scale project scores well above an early-stage, uncertain-scale inquiry. |
| Multi-select scope capture | Records which steel elements—beams, trusses, stairs, platforms, connections—a project needs, giving your estimator a starting scope before the first conversation. |
| Document collection | Prompts leads who indicate they have engineered drawings or specifications to upload them directly, so your team isn't chasing files after the intake is submitted. |
Common structural steel fabrication lead scenarios
Developer with drawings, full frame
A developer confirms they hold engineered drawings and need a full building frame, which combines the top drawing-readiness weight with the highest scale weight for a high-priority lead.
Owner still in planning, no drawings
An owner selects planning phase and answers no to having engineered drawings, so the lead still scores as fabrication-relevant but is flagged as earlier-stage and less urgent.
Retrofit needing stairs and railings
A renovation project already under construction requests only stairs or railings, a smaller scope than a full frame but still routed as a genuine fabrication inquiry.
Inquiry from a non-decision-maker
Someone submits the form who is not the property owner or authorized decision-maker, which pulls the lead's score down and signals it needs a follow-up call before a site walk is booked.
Multi-building facility, unsure on scope
A large facility project selects multiple buildings for scale but marks steel elements as not sure, so the lead is high-value but needs a scoping conversation before the site walk.
Connect Cliont to your workflow
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Book projects
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Notify your team
Email, SMS, Slack
Automate follow-up
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Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More structural steel intake templates
Structural Steel Fabrication lead-intake FAQs
How does the intake separate fabrication leads from erection or repair leads?
The project type question distinguishes new construction, addition, renovation, and repair or replacement, so a lead describing an existing structure being fixed rather than a new one gets flagged differently than a straightforward fabrication request, and can be pointed toward Structural Steel Repair or Structural Steel Erection instead.
What happens if a lead doesn't have engineered drawings yet?
The intake still accepts the lead, but a no answer to having engineered drawings or specifications carries a lower weight than a yes, so the lead is scored as earlier-stage rather than disqualified.
Can the intake tell whether the person submitting the form can actually approve a contract?
Yes, a direct question confirms whether the submitter is the property owner, developer, or an authorized decision-maker, and a no answer scores substantially lower so your team can decide whether to loop in the actual decision-maker before a site walk.
How does project scale affect lead priority?
Leads are scored higher as the described scale increases, from small components or connections up through a full building frame or multiple buildings, so larger jobs surface as higher priority automatically.
What steel elements can a lead specify before we ever talk to them?
The intake lets leads select beams and columns, trusses, stairs or railings, platforms or mezzanines, and connections or brackets, so your team knows the rough scope of fabrication work before scheduling anything.
Does the intake capture what stage the project is at?
Yes, leads indicate whether they're in planning or design, permitting, ready to start fabrication, or already under construction, which helps your team sequence follow-ups instead of treating every inquiry as equally ready.
Turn structural steel fabrication visitors into qualified projects
Give every structural steel fabrication visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you send an estimator.