By the Cliont product team
business insurance lead intake software for firms

Qualify more business insurance leads before the first call

A basic contact form gives you a name, an email, and silence. Cliont greets every visitor with your video, walks them through their project, collects documents, and hands you a scored, qualified lead.

Video greetingGuided intakeDocument uploadInstant lead scoring
Live previewQuestion 1 of 6
Are you seeking new coverage or renewing an existing directors and officers policy?
New coverage
Renewal
Not sure

A custom intake for every business insurance project

Each one is a ready-to-embed smart survey tuned to the project — open any to try the exact experience your leads would complete.

Directors and Officers Insurance intake preview
6-question intake

Directors and Officers Insurance

Coverage that protects company directors and officers against personal liability claims arising from decisions made while managing the business.

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Business Owner's Policy intake preview
6-question intake

Business Owner's Policy

Coverage combining general liability and property protection for small to midsize businesses seeking a single bundled insurance policy.

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Commercial Property Insurance intake preview
7-question intake

Commercial Property Insurance

Coverage that protects a business's owned or leased building, equipment, and inventory against damage or loss from covered events.

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Employment Practices Liability intake preview
7-question intake

Employment Practices Liability

Coverage that helps businesses address claims from employees alleging discrimination, harassment, wrongful termination, or other workplace practice violations.

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General Liability Insurance intake preview
7-question intake

General Liability Insurance

Coverage protecting a business against claims of bodily injury, property damage, or advertising harm caused to third parties.

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Cyber Liability Insurance intake preview
6-question intake

Cyber Liability Insurance

Coverage guidance for businesses seeking financial protection against data breaches, cyberattacks, and related liability exposures.

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Product Liability Insurance intake preview
7-question intake

Product Liability Insurance

Coverage for businesses that manufacture, distribute, or sell physical products against claims of injury or property damage caused by those products.

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Professional Liability Insurance intake preview
7-question intake

Professional Liability Insurance

Coverage that protects businesses and professionals against claims of negligence, errors, or omissions in the services they provide.

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Information you need before every business insurance project

  • Seeking New Coverage Or
  • Business Have Board Directors
  • General Structure Business
  • Facing Or Aware Any
  • How Many Employees Business
  • Authorized Make Insurance Purchasing
  • Own Or Operate Business
  • Best Describes Business'S Physical
  • Types Coverage Interested In
  • Have Any Business Insurance

How business insurance lead scoring works

Value signals

  • Business Have Board Directors: yes
  • Facing Or Aware Any: yes
  • Authorized Make Insurance Purchasing: yes
  • Own Or Operate Business: yes
  • General liability
  • Property coverage

Urgency signals

  • Immediately
  • Yes, currently active
  • Have an active policy

Your visitor has a real project. A contact form can’t hear it.

Prospects and clients arrive ready to explain the project. Give them a conversation instead of a dead form — and get exactly what you need to win it.

Basic contact form

Three empty fields and silence

  • No project details or scope
  • No documents or context
  • No way to tell a real lead from a tire-kicker
  • You chase; most never reply
Cliont intake

A guided conversation that converts

  • Full project scope in their own words
  • Relevant documents attached automatically
  • Every lead scored by value
  • High-intent leads flagged for you

From first click to qualified lead

Follow prospects and clients through one smooth, guided flow.

They land & meet you

Your video greeting plays instantly — a real face instead of a blank form.

They explain the project

Smart questions adapt to their project and capture the full scope.

They share the details

The scope and any documents come attached, so you can scope before the first call.

You get a ready lead

Scored and qualified — waiting for you to win it.

From template to routed lead

Cliont handles website intake and qualification; your existing business system remains the source of record after handoff.

Choose the right intake

Start with the industry, service, and project template that matches the work you want to qualify.

Configure the experience

Add your video greeting, keep the questions you need, and choose which answers affect fit, urgency, and value.

Connect it to your site

Embed the guided intake on the relevant service page and test the complete phone, tablet, and desktop experience.

Route the qualified lead

Send the score, answers, and uploads into your chosen notification, CRM, or calendar workflow for staff follow-up.

Business Insurance lead-intake FAQs

What does a business insurance intake collect?

Each business insurance template asks job-specific questions drawn from the selected service, then captures contact details and relevant documents. The resulting submission gives the team more context than a name-and-email contact form.

How are business insurance leads scored?

Cliont weights answers that indicate scope, urgency, fit, and potential value. It sends the score with the visitor's answers so the team can prioritize stronger business insurance opportunities without manually reviewing every raw submission first.

Can visitors try a business insurance intake on a phone?

Yes. The guided intake is designed for mobile, tablet, and desktop browsers. Visitors can answer questions and attach the requested files from the device they already have with them.

Where can qualified business insurance leads be sent?

Cliont can route qualified leads to email, SMS, Slack, common CRM and calendar tools, Zapier, webhooks, or an API workflow. Cliont handles lead intake and qualification; the connected practice or business system remains the source of record after handoff.

Simple, transparent pricing

Choose the plan that works for your business.

Most popular

Professional

Unlimited intake forms and leads for your growing business.

$397 / month
14-day free trial · Cancel anytime
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Advanced analytics dashboard
Try free for 14 days

Pay Per Lead

Only pay when you receive a qualified lead.

$47 / qualified lead
No setup fees · No monthly fees
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Charged only for submitted leads
Get started

Browse every insurance intake template

View all insurance intake templates →

While they’re still using contact forms, you’re booking clients

Give every website visitor a guided, bilingual, qualifying intake — and turn your business insurance traffic into signed work.