By the Cliont product team
Lead intake software for Insurance firms

Qualify every insurance lead before you take the first call

Route every inbound insurance enquiry through a guided intake that sorts prospects by line of coverage — auto, home and property, life, health, business, workers compensation, or specialty — before a quote request lands in your CRM.

Video greetingGuided intakeDocument uploadInstant lead scoring
Live previewQuestion 1 of 7
Do you currently own or have a signed purchase agreement for the motorcycle to be insured?
Yes
No

Information insurance teams need before dispatch

Across every insurance service, Cliont intakes are built to capture:

  • Own Or Have Signed
  • Current Motorcycle Insurance Status
  • Primarily Use Motorcycle
  • Motorcycle Insure
  • Hold Valid Motorcycle License
  • New Coverage Begin
  • Coverage Types Interested In
  • Own Classic Car Want
  • Old Vehicle
  • Vehicle Mainly Used

How insurance lead scoring works

Every answer across every insurance intake is weighted automatically.

Value signals

  • Own Or Have Signed: yes
  • No current insurance
  • Switching from another provider
  • Renewing existing policy
  • Adding a new motorcycle to existing policy
  • Hold Valid Motorcycle License: yes

Urgency signals

  • Immediately
  • Yes, active policy
  • No active policy
  • Yes, I have an active policy
  • Natural disaster or flood-related risks
  • Have Active Home Or

Route leads by service, area, urgency, and value

Send leads

HubSpot, HighLevel, Salesforce, JobNimbus

Book projects

Google Calendar, Outlook Calendar, Calendly

Notify your team

Email, SMS, Slack

Automate follow-up

Zapier, Webhooks, API

Simple, transparent pricing

Choose the plan that works for your business.

Most popular

Professional

Unlimited intake forms and leads for your growing business.

$397 / month
14-day free trial · Cancel anytime
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Advanced analytics dashboard
Try free for 14 days

Pay Per Lead

Only pay when you receive a qualified lead.

$47 / qualified lead
No setup fees · No monthly fees
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Charged only for submitted leads
Get started

Insurance lead-intake FAQs

Can one intake handle multiple lines of insurance, or do we need separate forms?

Cliont supports a distinct intake path for each line you write — auto, home and property, life, health, business, workers compensation, and specialty — so a policyholder only answers questions relevant to the coverage they're asking about.

How does the intake stop us from spending time on risks we don't write?

Each line's intake is built around the details that determine underwriting fit for that coverage type, so leads outside your appetite are flagged before an agent has to call and find out manually.

Do commercial lines like business insurance and workers comp get treated differently than personal lines?

Yes — business insurance and workers compensation typically involve more moving parts (entity details, payroll or employee count, prior claims) than a personal auto or home policy, and each subservice's intake is scoped accordingly.

Where do qualified leads go once someone completes an intake?

Qualified enquiries are scored and sent to your CRM so agents can prioritize policy reviews by fit and urgency instead of working every submission in the order it arrived.

Can we use this for renewal and cross-sell conversations, not just new policyholders?

The same intake structure works for existing customers exploring a different line — for example an auto policyholder asking about home and property coverage — since each line has its own qualification path.

Turn your insurance traffic into signed clients

Give every visitor a guided, bilingual intake — and meet a scored, qualified lead before you pick up the phone.