By the Cliont product team
Boat insurance lead intake software for Specialty Insurance professionals

Know which boat insurance leads are worth policy review time

Ask about watercraft type, boat length, and current usage right in the intake, then collect registration documents before the request ever reaches your inbox.

Video greetingGuided intakeDocument uploadInstant lead scoring
Live previewQuestion 1 of 6
What type of watercraft do you need to insure?
Powerboat or motorboat
Sailboat
Personal watercraft (jet ski)

The exact intake your boat insurance leads complete

This is the real 6-question guided intake for Boat Insurance — the same flow your customers finish before you ever pick up the phone.

Preview
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What a qualified boat insurance lead should tell you

Coverage that protects a specific watercraft against damage, theft, and liability risk, sized to the boat's type, length, and how it's actually used on the water.

  • Watercraft Insure
  • Approximate Length Boat
  • Boat Primarily Used
  • Boat Registered Or Titled
  • Have Active Boat Insurance
  • Coverage Begin

The questions your team needs answered

Every boat insurance intake asks these — and why each one matters.

QuestionWhy it matters
What type of watercraft do you need to insure?Watercraft type sets the baseline risk weight, from powerboats and sailboats down to lower-weighted 'other' craft that may need a specialty market.
What is the approximate length of the boat?Length isn't weighted on its own, but paired with type and use it signals whether the vessel needs coverage beyond standard binding limits.
How is the boat primarily used?Personal and recreational use carries the full weight, while chartering or commercial use scores lower so agents can flag risks outside their appetite before quoting.
Is the boat currently registered or titled in your name?A boat already registered in the policyholder's name scores nearly double a boat that isn't, since an untitled vessel often means a purchase or financing step is still pending.
Do you currently have an active boat insurance policy?Knowing whether the policyholder already carries active coverage separates a straightforward carrier switch from a vessel that's new to the insurance market entirely.
When do you need the coverage to begin?An 'Immediately' start date is the only urgent response, letting agents prioritize follow-up before a purchase closes or current coverage lapses.

How Cliont scores boat insurance leads

Every answer is weighted automatically — no manual review required.

Value signals

  • Powerboat or motorboat
  • Sailboat
  • Pontoon boat
  • Yacht
  • Personal or recreational use
  • Sport or personal fishing

Urgency signals

  • Personal watercraft (jet ski)
  • Other watercraft
  • Immediately

See the lead your team receives

Boat Insurance Lead

92/100
High Priority
Watercraft TypeYacht
Boat Length27 to 40 feet
Primary UsePersonal or recreational use
Registered in Owner's NameYes
Active PolicyNo
Coverage StartImmediately
Delivered to: Email · CRM · SMS notification

From first click to qualified lead

Follow prospects and clients through one smooth, guided flow.

They land & meet you

Your video greeting plays instantly — a real face instead of a blank form.

They explain the project

Smart questions adapt to their project and capture the full scope.

They share the details

The scope and any documents come attached, so you can scope before the first call.

You get a ready lead

Scored and qualified — waiting for you to win it.

Built for boat insurance workflows

Cliont capabilityBoat Insurance application
Weighted lead scoringCombines watercraft type and usage answers so a personal-use powerboat and a chartering operation land in very different priority bands.
Conditional document captureRequests registration or title documentation and vessel photos in the same session, so switching-carrier and new-purchase leads arrive with the right paperwork already attached.
Urgency flaggingSurfaces 'Immediately' coverage-start answers separately from 'planning ahead' answers, so time-sensitive requests get same-day attention.
CRM routingSends the full watercraft profile — type, length, use, registration status — into your CRM as a scored record instead of a raw form submission.

Common boat insurance lead scenarios

New yacht owner needs coverage fast

High-weighted watercraft type paired with an 'Immediately' coverage start pushes this lead to the top of the queue for same-day follow-up.

Weekend pontoon boat switching carriers

Personal-use pontoon with an existing active policy signals a straightforward carrier switch rather than a brand-new risk to underwrite from scratch.

Charter operator seeking commercial coverage

Chartering or commercial use carries a lower weight than personal use, letting the intake flag this as a risk that may sit outside standard binding authority before anyone quotes it.

Jet ski purchase, title still pending

A 'no' on registration in the owner's name combined with an urgent start date suggests a recent purchase still working through titling, which changes what documentation the agent should request first.

Planning ahead for a large sailboat

A sailboat over 40 feet with no set start date is a high-value lead worth nurturing, but it doesn't need the same urgency handling as an immediate-start enquiry.

Connect Cliont to your workflow

Send leads

HubSpot, HighLevel, Salesforce, JobNimbus

Book projects

Google Calendar, Outlook Calendar, Calendly

Notify your team

Email, SMS, Slack

Automate follow-up

Zapier, Webhooks, API

Simple, transparent pricing

Choose the plan that works for your business.

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Professional

Unlimited intake forms and leads for your growing business.

$397 / month
14-day free trial · Cancel anytime
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Advanced analytics dashboard
Try free for 14 days

Pay Per Lead

Only pay when you receive a qualified lead.

$47 / qualified lead
No setup fees · No monthly fees
  • Unlimited intake forms
  • Custom video greetings
  • AI-powered voice bot
  • English + Spanish support
  • Automatic lead scoring
  • Digital estimates & e-signatures
  • Photo, video & file upload
  • Charged only for submitted leads
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Boat Insurance lead-intake FAQs

Does the intake tell me if a boat is used commercially before I quote it?

Yes — the usage question separates personal, sport fishing, chartering, and commercial use, and chartering or commercial answers carry a lower weight so you can spot a risk outside your appetite before it reaches your inbox.

How does boat length affect the lead score?

Length itself isn't independently weighted, but it's captured alongside watercraft type and usage so an agent can quickly judge whether a longer vessel needs a specialty market beyond standard limits.

Can I tell the difference between a switch and a brand-new policy?

The intake asks whether the policyholder currently has an active boat policy, which helps you separate a straightforward carrier switch from a new-to-market vessel that may need more underwriting detail.

What if the boat isn't titled in the customer's name yet?

A 'no' on the registration question scores noticeably lower than a 'yes,' which flags leads where a purchase or financing step may still be in progress before you can bind coverage.

How does the intake handle urgency around coverage start dates?

Only an 'Immediately' answer on the coverage-start question is treated as urgent, so leads needing coverage right away are distinguished from those planning ahead with no set date.

Will this stop me from quoting watercraft I can't write?

The combination of watercraft type and usage answers is designed to surface chartering, commercial, or unusual craft early, so you can decline or refer those leads instead of building a quote you can't bind.

Turn boat insurance visitors into qualified clients

Give every boat insurance visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.