Know which likeness-misuse leads are worth consultation time
Ask prospective clients whether the use was commercial, when it happened, and whether they can identify who used their likeness, then collect screenshots or a link to the use before the lead ever reaches your CRM.
Preview your right of publicity and privacy intake
Explore 7 questions from the Right of Publicity and Privacy template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified right of publicity and privacy lead should tell you
Claims that a person's name, photo, video, voice, likeness, or private information was used without consent, evaluated on whether the use was commercial, who did it, where it reached, and whether it caused measurable harm.
- Someone Use Name, Photo,
- Use Connected Promoting Or
- This Happen In United
- Use Happen Within Last
- Identify Who Used Identity
- Lose Money, Miss Out
- Use Something Other Than
The questions your team needs answered
Every right of publicity and privacy intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Did someone use your name, photo, video, voice, likeness, or personal story without your permission? | Confirming unauthorized use is the foundational element of any right of publicity or privacy claim. |
| Was the use connected to promoting or selling something (like an ad, product, service, app, event, or brand)? | A commercial or promotional use typically supports stronger damages than a purely non-commercial one. |
| Did this happen in the United States, or was it aimed at a U.S. audience (for example, a U.S.-based company or U.S. customers)? | U.S. jurisdiction determines which state's publicity and privacy law, and remedies, even apply. |
| Did the use happen within the last 2 years (or is it still happening now)? | Recent or ongoing use signals the matter is more likely within a workable statute-of-limitations window. |
| Can you identify who used your identity or posted it (a company, brand, website, app account, or person)? | Being able to name a defendant affects whether the claim can realistically be pursued and collected on. |
| Did you lose money, miss out on paid opportunities, or have your reputation or privacy harmed because of it? | Documented financial or reputational harm points to provable damages worth pursuing. |
| Was the use something other than a news report, documentary, commentary, or other public-interest coverage? | Ruling out news, documentary, or commentary use flags whether a public-interest or First Amendment defense is likely. |
How Cliont scores right of publicity and privacy leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- Someone Use Name, Photo,: yes
- Use Connected Promoting Or: yes
- This Happen In United: yes
- Use Happen Within Last: yes
- Identify Who Used Identity: yes
- Lose Money, Miss Out: yes
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Right of Publicity Lead
From first click to qualified lead
Follow people and businesses seeking counsel through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the matter
Smart questions adapt to their matter and capture the full scope.
They share the documents
The facts, dates, and any paperwork come attached, so you can assess the matter before the consultation.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for right of publicity and privacy workflows
| Cliont capability | Right Of Publicity And Privacy application |
|---|---|
| Conditional question branching | If a lead confirms the use was news, documentary, or commentary rather than promotional, the intake can route that answer to flag a likely public-interest defense before you invest consultation time. |
| Weighted lead scoring | Commercial use, U.S. reach, and identified defendants each carry independent weight, so a promotional ad campaign scores meaningfully higher than a private, unidentified, non-commercial incident. |
| Evidence upload widget | Clients attach a screenshot or link to where their name, image, or likeness appeared, giving you the actual use to review instead of a secondhand description. |
| CRM lead routing | Qualified matters, with their commercial-use, jurisdiction, and identification answers attached, land directly in your CRM instead of a generic contact-form inbox. |
Example right of publicity and privacy lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Ad campaign using unmoderated photo
A brand ran a photo or clip in a U.S. ad without consent, and the client can name the company and point to lost paid work. These answers push the score high and flag it as a commercial matter.
Old, no-longer-running use
The unauthorized use happened more than two years ago and isn't active now, with no clear financial harm. The intake still records it but scores it lower given the stale timeline.
Can't identify who posted it
A client's video is circulating but they don't know which account or company originally posted it. The intake captures this gap so you know upfront that a defendant may need to be identified before any claim is viable.
Coverage inside a news segment
The use appeared inside a documentary or news report rather than an ad or product. This answer flags a likely public-interest defense before you spend consultation time on it.
Use aimed at a non-U.S. audience
The unauthorized use ran on a platform or campaign targeting customers outside the U.S. This lowers priority since publicity and privacy rights and remedies vary sharply by jurisdiction.
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- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
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- Photo, video & file upload
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More entertainment sports and media law intake templates
View all entertainment sports and media law intake templates →
Right of Publicity and Privacy lead-intake FAQs
What happens if the client doesn't know who used their image?
The intake still asks the identification question directly, so you see upfront whether the client can name a company, account, or person, versus needing investigation before a claim can move forward.
Does the intake screen out news or documentary uses?
Yes, it asks whether the use was something other than news reporting, documentary, or commentary, which surfaces likely public-interest defenses before you take the call.
How does the intake treat commercial versus non-commercial use?
It asks directly whether the use was tied to promoting or selling something, since commercial misappropriation claims and available damages differ from purely private, non-commercial exposure.
Why does the intake ask if the use happened in or targeted the U.S.?
Right of publicity and privacy protections vary by state and don't apply the same way to uses with no U.S. connection, so this answer helps you triage jurisdiction before scheduling a consultation.
Why does timing matter in the intake?
The intake asks whether the use happened within the last two years or is ongoing, which flags matters that may be closer to statute-of-limitations concerns for your review.
What evidence does the intake collect before the lead reaches me?
It's built to gather a link or screenshot of the unauthorized use alongside the qualifying answers, so you can review actual evidence rather than a client's verbal description alone.
Turn right of publicity and privacy visitors into qualified cases
Give every right of publicity and privacy visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you book a consultation.