Capture the blog brief before discussing a writing plan
Distinguish a new blog from an existing publication needing fresh articles or revisions. The intake asks about publishing frequency, topic direction, approval responsibility, the available publishing platform, and the organization involved, so your writing team starts with the actual brief.
Preview your blog content intake
Explore 6 questions from the Blog Content template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified blog content lead should tell you
Ongoing or one-time blog article writing services for businesses, nonprofits, and professional practices seeking regular published content.
- Current Status Blog Content
- Many Blog Posts On
- Have Specific Topics, Keywords,
- Will Provide Final Approval
- Have Existing Website Or
- Industry Or Type Organization
The questions your team needs answered
Every blog content intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is the current status of your blog content needs? | Distinguishes a new publication, fresh-post request, and revision engagement. |
| How many blog posts do you need on an ongoing basis, or was this a one-time project? | Records whether the requester wants one assignment or a continuing publishing cadence. |
| Do you have specific topics, keywords, or subject areas you want the blog to cover? | Shows whether topic direction is ready or needs discussion before writing begins. |
| Who will provide final approval before a blog post is published? | Identifies the expected approval process and any unresolved responsibility. |
| Do you have an existing website or platform where the blog will be published? | Records whether a publishing platform is available for the proposed content. |
| What industry or type of organization is the blog content for? | Preserves organization context in the requester’s own words for the writing team. |
How Cliont scores blog content leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- No blog exists yet
- Existing blog, need new posts
- Existing content needs revamping
- Not sure
- Me directly
- A team member
Disqualifiers
- Not sure yet
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Blog Content Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for blog content workflows
| Cliont capability | Blog Content application |
|---|---|
| Guided intake | Distinguishes a new publication, fresh-post request, and revision engagement. Records whether the requester wants one assignment or a continuing publishing cadence. |
| Configured scoring | Current blog status, approval responsibility, and availability of a publishing platform have configured weights. Topic readiness and requested frequency add context, rather than implying a particular traffic or publishing outcome. |
| Structured lead context | Records whether a publishing platform is available for the proposed content. Preserves organization context in the requester’s own words for the writing team. |
| Team review | No. The intake gathers information for your team to review. |
Example blog content lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Existing publication needs regular posts
The requester selects an existing blog and a few posts per month, with a direct approver and an available website. Staff can discuss the ongoing brief and publishing responsibilities.
New blog without a platform
The requester reports no blog and no website yet. Those answers make the setup dependency visible before the team treats the inquiry as an article-only writing engagement.
Revision project with several approvers
An organization selects existing-content revamping and multiple stakeholders. Your team can clarify topic direction, review responsibilities, and the intended scope before planning a writing schedule.
Connect Cliont to your workflow
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Notify your team
Email, SMS, Slack
Configure other destinations
Google Sheets, configured webhooks, Zapier and API workflows
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More content marketing intake templates
Blog Content lead-intake FAQs
Can the form distinguish a one-time assignment from ongoing writing?
Yes. Frequency choices include a one-time project, a few posts per month, weekly ongoing content, and not sure yet. Staff receive the selected cadence with the current blog status.
Does the intake collect the organization’s subject area?
Yes. A free-text question asks for the industry or organization type. The answer supplies context for the writing brief without assuming the same subject matter across every client.
Which answers affect the template score?
Current blog status, approval responsibility, and availability of a publishing platform have configured weights. Topic readiness and requested frequency add context, rather than implying a particular traffic or publishing outcome.
Does submitting a brief establish readership or publication results?
No. The intake gathers information for your team to review. Your agency discusses the scope and process; the template does not promise audience growth, rankings, or a publication result.
Turn blog content visitors into qualified clients
Give every blog content visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.