Know which website copywriting leads are worth strategy-call time
Every website copy request captures site status, page count, and which sections need writing up front — plus brand guidelines and existing drafts if the client has them — so you know the real scope before you draft a proposal.
The exact intake your website copywriting leads complete
This is the real 6-question guided intake for Website Copywriting — the same flow your customers finish before you ever pick up the phone.
What a qualified website copywriting lead should tell you
Writing or rewriting the page-level copy for a business website — homepage, about, services, or blog — scoped by how many pages need copy, which sections are involved, and whether the requester can actually approve and publish the final version.
- Current Status Website
- Many Pages Copywriting
- Website Sections Copy
- Have Existing Brand Voice
- Have Authority Approve And
- Have Existing Content, Notes,
The questions your team needs answered
Every website copywriting intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is the current status of your website? | The website status distinguishes a ground-up build from a light copy refresh, which sets the real scope and price range before a proposal is drafted. |
| How many pages need copywriting? | Page count is the clearest single indicator of project size and helps route small refreshes differently than multi-page builds. |
| Which website sections need copy? | Knowing which specific sections need copy shows the real footprint of the work beyond a raw page count. |
| Do you have an existing brand voice or messaging guidelines to follow? | Existing brand voice or messaging guidelines determine whether the engagement includes developing tone from scratch or simply applying an established one. |
| Do you have authority to approve and publish the final website copy? | Approval authority is weighted heavily because a lead without sign-off power risks a proposal that stalls with someone who was never in the conversation. |
| Do you have existing content, notes, or drafts to share as a starting point? | Existing content or drafts change the actual workload from writing new copy to editing and restructuring what's already there. |
How Cliont scores website copywriting leads
Every answer is weighted automatically — no manual review required.
Value signals
- Building a new site
- Redesigning existing site
- Adding new pages to existing site
- Refreshing existing page copy only
- Have Authority Approve And: yes
See the lead your team receives
Website Redesign Copywriting Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for website copywriting workflows
| Cliont capability | Website Copywriting application |
|---|---|
| Conditional branching | Leads who select 'Building a new site' or 'Redesigning existing site' can be routed toward a fuller scoping path than someone only 'Refreshing existing page copy only.' |
| Multi-select scope capture | The sections-needing-copy question captures whether a lead needs home, about, services, contact, or blog copy in one pass, giving you the real page footprint before the call. |
| Weighted lead scoring | Approval authority is weighted at 10 for yes versus 4 for no, so leads without a decision-maker attached score lower and don't consume proposal-writing time. |
| Document and draft upload | Clients can attach existing content, notes, or drafts alongside brand guidelines, so you're scoping against what already exists rather than starting the call blind. |
Common website copywriting lead scenarios
Full site build, many pages
A founder building a new site flags more than 10 pages needing copy and confirms they can approve the final draft — the intake surfaces this as a high-scope, high-authority lead worth prioritizing.
Single-page copy refresh
A client only wants the homepage copy refreshed on an existing site, with 1-2 pages selected — a smaller, faster engagement the intake scopes differently than a full rebuild.
Marketing manager, no sign-off
Someone submits the request but answers no to having authority to approve and publish final copy, which pulls the score down since the real decision-maker isn't yet in the conversation.
Redesign with existing brand guidelines
A company redesigning its site confirms it already has brand voice and messaging guidelines and shares existing drafts, which narrows the work to adapting rather than developing tone from scratch.
Adding pages, scope unclear
A client adding new pages to an existing site selects 'not sure' for page count, signaling the intake should flag this for a scoping conversation before a proposal goes out.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More content marketing intake templates
Website Copywriting lead-intake FAQs
How does the intake handle a client who doesn't know how many pages they need copy for?
The page-count question includes a 'Not sure' option, so those leads still come through instead of stalling the form — they're just flagged for a scoping conversation rather than a firm quote.
Can the intake tell me whether a lead already has brand voice guidelines?
Yes — the intake asks directly whether the client has existing brand voice or messaging guidelines to follow, so you know before the call whether you're developing tone from scratch or adapting an existing one.
What happens if the person filling out the form can't actually approve the copy?
The intake asks about approval authority directly, and it's weighted heavily (10 vs 4) — a 'no' answer lowers the score so you can spot leads that need the real decision-maker looped in before you invest time.
Does the intake collect existing content or drafts before the strategy call?
Yes — it asks whether the client has existing content, notes, or drafts to share as a starting point, which lets you gauge how much of the work is drafting from zero versus editing and restructuring.
How does the intake distinguish a full rebuild from a copy-only refresh?
The website status question separates building a new site, redesigning, adding pages, and refreshing existing page copy only — each maps to a different scope and is scored accordingly.
Can I see exactly which sections a lead needs copy for?
The intake multi-selects sections like home, about, services, contact, and blog, so you can see the real footprint of the project — not just a page count — before you scope a proposal.
Turn website copywriting visitors into qualified clients
Give every website copywriting visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.