Web application intake that asks what your team actually needs to know
The intake asks about current project status, whether documented requirements exist, and who actually approves the budget — then collects supporting files like wireframes or requirement briefs before a scored lead lands in your CRM.
The exact intake your web application development leads complete
This is the real 7-question guided intake for Web Application Development — the same flow your customers finish before you ever pick up the phone.
What a qualified web application development lead should tell you
Custom-built web applications — new builds, feature additions, or fixes to an existing app — for internal business tools, customer-facing platforms, or e-commerce and marketplace needs.
- Current Status Web Application
- Web Application Built
- Have Documented Functional Or
- Will Make Final Decision
- This Application Integrate With
- Platforms Should Application Support
- Outcome Or Capability Most
The questions your team needs answered
Every web application development intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is the current status of your web application project? | Project status separates greenfield builds from in-flight engagements and maintenance fixes, which require different scoping conversations and estimates. |
| What type of web application do you need built? | Application type flags whether this is likely a lower-cost internal tool or a higher-value e-commerce or customer-facing build, shaping how the lead should be prioritized. |
| Do you have documented functional or technical requirements for this application? | Documented requirements indicate whether the scoping call can move straight to estimating or needs to start with a discovery phase. |
| Who will make the final decision to approve this project? | The decision-maker answer flags whether the scoping call is talking to someone who can actually approve the engagement or is waiting on someone else. |
| Will this application need to integrate with existing systems or databases? | Integration needs surface technical complexity early, which affects timeline, team composition, and whether a technical lead should join the scoping call. |
| Which platforms should the application support? | Target platforms determine the technical proposal's scope and help avoid underquoting a build that needs to support multiple device types. |
| What outcome or capability do you most want this application to achieve? | The free-text outcome gives the team a concrete success criterion to reference and prepare for during the first scoping conversation. |
How Cliont scores web application development leads
Every answer is weighted automatically — no manual review required.
Value signals
- Just an idea, no plan yet
- Requirements or design ready
- In progress, need additional help
- Existing app needs fixes or updates
- Have Documented Functional Or: yes
- I am the decision maker
See the lead your team receives
Web Application Development Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for web application development workflows
| Cliont capability | Web Application Development application |
|---|---|
| Weighted scoring engine | Combines project status, documented requirements, and decision-maker role into a single score so a self-approving lead with requirements ready ranks above an idea-stage lead awaiting someone else's sign-off. |
| Conditional follow-up fields | When a lead answers yes to needing system or database integration, that flag travels with the lead into your CRM so engineering can be looped in before the scoping call instead of during it. |
| Free-text capture | The 'what outcome do you most want this application to achieve' answer is stored verbatim, giving your team a ready-made agenda item for the first scoping conversation. |
| Multi-select platform capture | Platform selections (desktop, mobile web, tablet) are stored as a list so proposals can be scoped to the actual device targets instead of a generic 'responsive web' assumption. |
Common web application development lead scenarios
Idea-stage founder, no documentation
Status is 'Just an idea, no plan yet' with no documented requirements — the intake still captures the desired outcome in free text so your scoping call starts with context instead of a blank page.
Requirements-ready buyer, self-approving
Documented requirements exist and the respondent is the sole decision-maker — this combination scores highest and should move straight to a scoping call rather than a discovery call.
Mid-build team needing extra hands
Project is already 'In progress, need additional help' and integrates with existing systems — this signals a technical handoff conversation, not a from-scratch estimate.
Existing app needs fixes, not a rebuild
Status is 'Existing app needs fixes or updates' — this changes the nature of the scoping call from architecture discussion to diagnosis of the current system.
Requirements ready, approval still pending
Documented requirements are in hand but the decision maker field shows 'Awaiting approval from someone else' — worth a follow-up now, but not ready to schedule a scoping call until sign-off lands.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More software development intake templates
Web Application Development lead-intake FAQs
Does the intake tell me if a lead already has requirements written down, or if we're starting from scratch?
Yes — the intake directly asks whether documented functional or technical requirements exist, which determines whether the scoping call is a discovery session or a requirements walkthrough.
How does the intake handle a lead who isn't sure what kind of application they need?
The application type question includes a 'Not sure' option, so those leads still get captured and scored rather than dropped, and your team can use the scoping call to help them define scope.
Will I know if the lead needs the app to integrate with existing systems before I quote?
The intake asks directly whether the application needs to integrate with existing systems or databases, which is a key input for scoping engineering effort before you commit to a timeline.
Can the intake tell me if I'm talking to the actual budget holder?
Yes — the decision-maker question distinguishes between someone who can approve the project outright, a shared decision, or someone still awaiting approval from elsewhere, which affects how you prioritize follow-up.
Does the intake capture what platforms the client expects the app to run on?
Yes — respondents select from desktop web browser, mobile web browser, tablet, or 'not sure,' so your proposal can reflect the actual platform scope instead of assuming desktop-only.
How is a lead who says their existing app needs fixes different from a new-build lead in scoring?
Project status is one of the highest-weighted answers in this catalog, and 'Existing app needs fixes or updates' scores differently than a brand-new build, so your CRM shows which type of engagement you're walking into before you pick up the phone.
Turn web application development visitors into qualified clients
Give every web application development visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.