Know which spray foam leads deserve an estimate
Homeowners tell you which area needs spray foam, whether it's open and accessible or still enclosed, and whether there's moisture or pest damage — with photos attached so your team can scope before an estimate visit.
The exact intake your spray foam insulation leads complete
This is the real 7-question guided intake for Spray Foam Insulation — the same flow your customers finish before you ever pick up the phone.
What a qualified spray foam insulation lead should tell you
Application of spray polyurethane foam to attics, walls, crawl spaces, or an entire structure to seal air leaks and add insulation value, typically qualified by area type, accessibility, and existing condition.
- Area Spray Foam Insulation
- This New Construction Or
- Own This Property Or
- Area Be Insulated Open
- Noticed Any Issues Like
- Would Like Project Start
- How Large Area Be
The questions your team needs answered
Every spray foam insulation intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What area needs spray foam insulation? | Segments the lead so you can route, price, and prioritize it correctly. |
| Is this for new construction or an existing structure? | Segments the lead so you can route, price, and prioritize it correctly. |
| Do you own this property or manage it on behalf of an owner? | Owner-occupied leads carry a higher weight than property-manager submissions since owners can approve work on the spot. |
| Is the area to be insulated currently open and accessible, or still enclosed? | How open or enclosed the space is directly changes how much demolition or prep the crew needs to budget before spraying. |
| Have you noticed any issues like moisture, pests, or existing insulation that needs removal? | Moisture or water intrusion is treated as an urgency signal, since spraying foam over a wet area can trap moisture and cause problems later. |
| When would you like the project to start? | An ASAP start date is weighted higher than a 'still planning' answer, so time-sensitive jobs surface first in the CRM. |
| Approximately how large is the area to be insulated? | Segments the lead so you can route, price, and prioritize it correctly. |
How Cliont scores spray foam insulation leads
Every answer is weighted automatically — no manual review required.
Value signals
- Own This Property Or: yes
- Open and accessible
- Partially open
- Fully enclosed, needs opening first
- Not sure
- As soon as possible
Urgency signals
- Moisture or water intrusion
Disqualifiers
- Not sure yet
See the lead your team receives
Spray Foam Insulation Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for spray foam insulation workflows
| Cliont capability | Spray Foam Insulation application |
|---|---|
| Answer-weighted scoring | Accessibility answers (open, partially open, fully enclosed, not sure) each carry their own weight, so a job needing demolition before spray foam can be visibly deprioritized from one that's ready to go. |
| Urgency detection | A moisture or water intrusion answer is treated as an urgency signal, pushing that lead ahead of routine insulation upgrade requests in your CRM. |
| Structured area capture | The area-type question (attic, walls, crawl space, whole house, other) lets you route leads to the right crew or truck stock before the estimate is even booked. |
| Photo collection | Photos of the space alongside the accessibility and condition answers let your estimator judge scope without an initial site visit. |
Common spray foam insulation lead scenarios
Moisture found in attic
The homeowner flags moisture or water intrusion in an attic and wants to start as soon as possible — the intake surfaces both signals so the job jumps the queue instead of sitting behind lower-urgency requests.
New construction, whole house
A builder or owner is spraying an entire new structure while it's still open and accessible — a large, high-value job the intake can flag differently than a single-room retrofit.
Property manager, existing home
Someone managing on behalf of an owner requests foam for an existing wall cavity that's partially open — ownership status and access level both shift the score below an owner-occupied, fully-open job.
Crawl space with pests, still planning
A homeowner reports pests and old insulation needing removal in a crawl space but is still in the planning stage with no firm start date — worth tracking without treating it as time-sensitive.
Enclosed walls, not sure on size
Walls are fully enclosed and need opening before work can start, and the homeowner isn't sure of the square footage — the intake still captures enough to route the lead while flagging the extra scoping needed.
Connect Cliont to your workflow
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Book jobs
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Notify your team
Email, SMS, Slack
Automate follow-up
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Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More insulation and weatherization intake templates
Spray Foam Insulation lead-intake FAQs
How does the intake tell an attic job apart from a whole-house job?
The first question asks which area needs spray foam — attic or roof, walls, crawl space or basement, whole house, or other — so you can see the job scope before you call the homeowner back.
Will it flag moisture or pest problems before I drive out?
Yes — the intake asks directly about moisture or water intrusion, pests or rodents, and existing insulation needing removal, and moisture is treated as an urgency signal in scoring.
How does accessibility change how a lead gets scored?
The intake asks whether the space is open and accessible, partially open, fully enclosed, or unclear, and each answer carries a different weight so you can see at a glance how much prep work the job needs.
Can it distinguish a homeowner from a property manager submitting on someone else's behalf?
Yes — the ownership question separates owners from people managing on behalf of an owner, and the two answers carry different weights in the score.
What happens if a homeowner isn't sure how big the area is?
The square footage question includes a 'not sure' option, so an imprecise answer still moves the lead through the intake rather than stalling it — you can confirm exact dimensions at the estimate.
How is this different from your attic insulation or wall insulation intake?
The spray foam intake asks about accessibility and enclosure state specific to foam application, while the sibling attic insulation and wall insulation intakes focus on the material and layout of those individual areas.
Turn spray foam insulation visitors into qualified jobs
Give every spray foam insulation visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.