Know which key person insurance leads warrant a policy review
The intake confirms whether the requester is authorized to make insurance decisions for the business, how many key people need coverage, and how soon the policy needs to be in place, then collects business formation documents so you can confirm insurable interest before booking a policy review.
The exact intake your key person life insurance leads complete
This is the real 7-question guided intake for Key Person Life Insurance — the same flow your customers finish before you ever pick up the phone.
What a qualified key person life insurance lead should tell you
Coverage a business purchases on an owner or critical employee, used to offset the financial disruption their death would cause — qualification hinges on confirming insurable interest, decision-making authority, and how many people need to be covered.
- Seeking Life Insurance On
- Best Describes Business Structure
- Already Have Active Key
- Authorized Make Insurance Decisions
- Many People Would Be
- Prompting Interest In This
- Soon Would Like Have
The questions your team needs answered
Every key person life insurance intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Are you seeking life insurance on an owner or critical employee to protect your business? | Confirms this is genuinely a business-protection purchase before you spend time on underwriting rather than a mis-routed personal life insurance inquiry. |
| What best describes your business structure? | Segments the lead so you can route, price, and prioritize it correctly. |
| Do you already have an active key person policy in place? | Flags whether this is a first-time sale or a review of an existing policy, which changes the conversation you should have at the policy review. |
| Are you authorized to make insurance decisions on behalf of this business? | Only someone authorized to bind coverage can move the quote forward, so a 'no' answer means you still need to reach the actual decision-maker. |
| How many people would need to be covered under this policy? | The number of people needing coverage signals whether you're pricing a single-life policy or a multi-person program, which affects underwriting complexity. |
| What is prompting your interest in this coverage right now? | The stated trigger — lender requirement, succession planning, new business, or a review — shapes both urgency and the underwriting story you'll need to build. |
| How soon would you like to have this coverage in place? | Timeline directly determines how fast the lead should be worked, since a 'just researching' answer needs nurturing rather than a same-week call. |
How Cliont scores key person life insurance leads
Every answer is weighted automatically — no manual review required.
Value signals
- Seeking Life Insurance On: yes
- Authorized Make Insurance Decisions: yes
- Within 3 months
- Within 6 months
Urgency signals
- Immediately
See the lead your team receives
Key Person Life Insurance Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for key person life insurance workflows
| Cliont capability | Key Person Life Insurance application |
|---|---|
| Conditional question logic | If a lead reports an existing key person policy is already in place, the intake can route the conversation toward a coverage review rather than a fresh quote. |
| Weighted lead scoring | Answers confirming business protection intent and decision-making authority carry the heaviest weight, so leads without a real decision-maker attached don't rank as high priority. |
| Document collection | Business formation documents are collected alongside the business structure answer, so agents have the right paperwork on hand before scheduling a policy review. |
| CRM routing rules | Leads selecting 'Immediately' or 'Within 3 months' on timeline can be routed to your CRM as time-sensitive tasks, while 'Just researching' leads route to a nurture sequence instead. |
Common key person life insurance lead scenarios
Lender-required coverage under deadline
An owner needs a key person policy fast because a loan or investor requires it, selecting Immediately on timeline and confirming they're authorized to decide — the intake flags this as high priority.
Succession planning for multi-partner LLC
A partnership with two to three people needing coverage cites succession planning as the reason and a within-6-months timeline, giving you a real but less time-pressured deal to work.
Employee inquiring without authority
Someone interested in coverage answers 'no' to being authorized to make insurance decisions for the business, signaling you need to loop in the actual owner before quoting anything.
Already insured, reviewing existing policy
A business with an active key person policy in place selects 'Reviewing existing coverage' as their reason, pointing you toward a replacement or gap-review conversation instead of a first-time sale.
Startup founder still sizing coverage
A new business owner selects 'Not sure' on how many people need coverage and 'Just researching options' on timeline, marking a lead that needs education before it's quote-ready.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More life insurance intake templates
Key Person Life Insurance lead-intake FAQs
How does the intake confirm the person filling it out can actually authorize this policy?
One question asks directly whether the requester is authorized to make insurance decisions on behalf of the business. A 'no' answer tells you to identify and reach the actual decision-maker before spending time on underwriting details.
What happens if the business already has a key person policy in place?
The intake asks whether an active policy already exists. If it does, the lead is better suited to a coverage review or replacement conversation than a fresh new-business quote.
How does the intake handle policies that need to cover more than one person?
A question captures whether one person, two to three, or four or more people need coverage, so you know upfront whether you're pricing a single-life policy or a multi-person program before the review.
Why does the intake ask about business structure?
Whether the business is a sole proprietorship, partnership, corporation, or LLC affects what ownership and insurable-interest documentation you'll need, so the intake captures it upfront rather than during the review call.
Can I tell how urgent a lead is before I call them back?
Yes. The timeline question (Immediately, within 3 months, within 6 months, or just researching) is weighted so leads needing coverage sooner surface as higher priority in your CRM.
What reasons for interest does the intake capture?
It asks whether the trigger is starting a new business, a lender or investor requirement, succession or partnership planning, reviewing existing coverage, or another reason, so you can tailor the review conversation to what's actually driving the request.
Turn key person life insurance visitors into qualified clients
Give every key person life insurance visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.