Know which term life insurance leads are worth policy review time
Ask policyholders about their current age range, existing coverage, and desired term length up front, then collect their policy documents so agents can see who's ready for a policy review versus who's still comparing options.
The exact intake your term life insurance leads complete
This is the real 7-question guided intake for Term Life Insurance — the same flow your customers finish before you ever pick up the phone.
What a qualified term life insurance lead should tell you
Coverage that pays a fixed death benefit if the insured dies within a set term, commonly 10, 20, or 30 years, qualified by the policyholder's age, existing coverage, residency status, and how soon they need the policy in place.
- Get New Term Life
- Current Age Range
- Have Any Active Life
- Main Reason Wanting This
- U.S. Resident
- Soon Have Coverage In
- Term Length Interested In
The questions your team needs answered
Every term life insurance intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Are you looking to get a new term life insurance policy for yourself? | A 'yes' confirms this is a direct self-purchase inquiry rather than someone researching coverage for another person, which carries the highest intent weight in the catalog. |
| What is your current age range? | Segments the lead so you can route, price, and prioritize it correctly. |
| Do you currently have any active life insurance coverage? | Knowing whether the policyholder has no coverage, an existing term policy, or a permanent policy lets agents separate new-business leads from replacement or conversion opportunities before the review. |
| What is your main reason for wanting this coverage? | Segments the lead so you can route, price, and prioritize it correctly. |
| Are you currently a U.S. resident? | Residency status is weighted heavily because non-resident inquiries often can't be underwritten by the agent, flagging them before a risk gets quoted that can't actually be written. |
| How soon are you looking to have coverage in place? | This answer carries the widest weight spread in the catalog, letting agents prioritize immediate-need leads over exploratory ones. |
| Which term length are you interested in? | Term length preference tells the agent which product to prep pricing for ahead of the policy review instead of discovering it live on the call. |
How Cliont scores term life insurance leads
Every answer is weighted automatically — no manual review required.
Value signals
- Get New Term Life: yes
- U.S. Resident: yes
- Within a month
- In a few months
- Just exploring options
Urgency signals
- Immediately
Disqualifiers
- Not sure yet
See the lead your team receives
Term Life Insurance Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for term life insurance workflows
| Cliont capability | Term Life Insurance application |
|---|---|
| Weighted lead scoring | Uses the timeline answer's tiered weights (Immediately, Within a month, In a few months, Just exploring) to rank which term life inquiries deserve a policy review this week versus a follow-up sequence. |
| Residency and eligibility flags | Surfaces the lower-weighted 'no' answer on U.S. residency so agents see it before scheduling time to quote a risk they may not be licensed to underwrite. |
| Coverage-type segmentation | Separates leads with no current coverage from those holding an existing term or permanent policy, letting agents route new business and replacement/conversion inquiries differently. |
| CRM field mapping | Sends the term length preference (10, 20, 30 years, or not sure) straight into CRM fields so the agent walks into the policy review already knowing what to price. |
Common term life insurance lead scenarios
First-time buyer ready now
Answers yes to buying for themselves, confirms U.S. residency, and picks 'Immediately' for timeline — the highest-weighted combination in the catalog, so it lands as a top-priority lead for a same-week policy review.
Replacing an expiring policy
Already holds a term policy, cites 'Cover mortgage or debt' as the reason, and wants a 20-year term — a re-quote lead the intake distinguishes from a first-time buyer.
Inquiry made for someone else
Answers 'no' to buying coverage for themselves, which carries a lower weight than a self-purchase inquiry, signaling the lead may be researching on behalf of a spouse or family member.
Non-resident coverage inquiry
Answers 'no' to U.S. residency, a lower-weighted signal that surfaces the lead before an agent spends time quoting a risk they may not be licensed to write.
Still comparing options
Picks 'Just exploring options' for timeline and 'Not sure yet' for term length, the lowest-urgency combination in the catalog, so it routes to nurture instead of an immediate policy review.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More life insurance intake templates
Term Life Insurance lead-intake FAQs
How does Cliont prioritize term life leads by urgency?
The timeline question carries the heaviest weighting in the catalog, with 'Immediately' scoring highest and 'Just exploring options' scoring lowest, so leads ready to bind coverage now surface above ones still browsing.
What happens when a lead isn't a U.S. resident?
The residency answer is weighted well below a 'yes,' which flags that inquiry before an agent invests time preparing a quote for a risk they may not be able to write.
Can the intake tell a new buyer apart from someone replacing an old policy?
Yes — the current coverage question separates 'no coverage at all' from existing term or permanent policyholders, so agents know whether they're pricing new business or a replacement before the review.
Does the form capture which term length the policyholder wants?
The intake asks whether they're interested in a 10, 20, or 30-year term (or aren't sure yet), so the agent can prep pricing for the right product ahead of the call.
How does Cliont handle inquiries made on behalf of someone else?
If the answer to 'are you buying for yourself' is no, that lead is still captured but scored lower than a direct self-purchase inquiry, since it often signals early-stage research rather than a ready-to-buy applicant.
Do other life insurance products, like whole life or final expense, use a different intake?
Yes — Cliont runs a separate qualification catalog for each subservice, including Whole Life Insurance, Universal Life Insurance, Final Expense Insurance, Business-Owned Life Insurance, and Key Person Life Insurance, so questions stay specific to what each policy type needs.
Turn term life insurance visitors into qualified clients
Give every term life insurance visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.