See backlink history and start timeline before you scope work
Prospects tell you whether their site is live, who can approve outreach, and how many backlinks they already have — plus when they want work to start — before you draft a single proposal. Attach penalty screenshots so you can spot risk early.
The exact intake your link building leads complete
This is the real 7-question guided intake for Link Building — the same flow your customers finish before you ever pick up the phone.
What a qualified link building lead should tell you
A service that earns backlinks from other websites to strengthen a target site's authority and improve where it ranks in organic search results.
- Have Live Website Want
- Main Goal Building Links
- Website Ever Received Manual
- Have Authority Approve Changes
- Industries Or Topics Best
- Many Backlinks Website Have,
- Would Like Link Building
The questions your team needs answered
Every link building intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Do you currently have a live website you want to build links to? | Confirms there's an existing live site to attach links to — without one, link building work has nothing to point at yet, which is why this answer carries the largest weight swing. |
| What is your main goal for building links? | The stated goal — rankings, authority, drop recovery, or content support — tells you what kind of link campaign to scope and price. |
| Has your website ever received a manual penalty or warning from a search engine? | A past manual warning means new links have to be planned around remediation, not stacked on top of an existing penalty. |
| Do you have authority to approve changes and outreach related to this website? | Whoever holds outreach approval is who actually signs off on link placements, which is why this answer is weighted nearly 5x higher than a no. |
| Which industries or topics best describe your website's content? | Captures the detail in the client’s own words so you’re briefed before the first call. |
| How many backlinks does your website currently have, if known? | Existing backlink volume shows how much foundation is already in place, helping you judge whether the ask is a first campaign or incremental growth. |
| When would you like link building work to begin? | Start timeline spreads scoring from 10 down to 3, so you can see how close a prospect is to committing before you invest time in a proposal. |
How Cliont scores link building leads
Every answer is weighted automatically — no manual review required.
Value signals
- Have Live Website Want: yes
- Have Authority Approve Changes: yes
- Within a month
- Within a few months
- Just exploring options
Urgency signals
- Immediately
See the lead your team receives
Link Building Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for link building workflows
| Cliont capability | Link Building application |
|---|---|
| Conditional branching | If a prospect reports a manual penalty, the intake surfaces the flag alongside the lead so you know remediation is needed before selling new links. |
| Weighted scoring | Approval authority is weighted at 9 versus 2, so leads without a decision-maker attached score lower without being dropped from your pipeline. |
| File uploads | Prospects attach penalty notices or an existing backlink export directly in the intake, so you can review link risk before the strategy call. |
| Timeline-based routing | Every start-time answer carries a score from 10 down to 3, so 'immediately' leads land ahead of 'just exploring' ones in your CRM queue. |
Common link building lead scenarios
No live site yet
The prospect answers no to having a live website, which carries the lowest weight in the catalog — still captured, but flagged as early-stage before any link campaign can start.
Recovering from a penalty
The prospect selects 'recover from a ranking drop' as their goal and confirms a past manual warning, signaling the work needs cleanup planned in before new links are built.
No approval authority
The person filling out the intake says no to holding approval over outreach, which scores far lower than a yes and tells you a decision-maker still needs to be looped in.
Scaling an authority site
A prospect with 'many' existing backlinks wants to increase domain authority and start immediately — a high-value lead ready for a strategy call.
New content needs links
The goal is supporting new content or pages, with only a few backlinks logged and a start window of 'within a month' — a real but lower-urgency campaign to scope.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More search engine optimization intake templates
Link Building lead-intake FAQs
What happens when a prospect doesn't have a live website yet?
The intake still captures the request, but a 'no' answer carries the lowest weight in the catalog, so these leads route through with a clear flag that there's no live site to attach links to yet.
How does the intake handle a past manual penalty?
If a prospect discloses a prior warning, that answer travels with the lead so you can plan remediation into the scope before proposing new outreach — it doesn't block the lead from reaching your CRM.
Can the intake tell me who actually has approval to move forward?
Yes — approval authority is weighted at 9 for a yes versus 2 for a no, so you can see at a glance whether you're talking to a decision-maker or someone who still needs sign-off.
Does the intake ask about existing backlink volume?
Yes, prospects choose from none, a few, a moderate amount, many, or not sure, which helps you judge whether the work is a first campaign or incremental growth before the call.
Are 'just exploring' leads filtered out automatically?
No — every start-timeline answer carries a score from 10 down to 3, so even exploratory prospects still reach your CRM, just ranked below the immediate-start leads.
Can this intake sit alongside our other qualification flows for the same client?
Yes — link building intake works alongside our site audit, content strategy, local visibility, national growth, ecommerce, and technical health forms, so you can route each request to the right flow without building separate forms.
Turn link building visitors into qualified clients
Give every link building visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.