National search intake that captures budget authority up front
Know a client's national reach, current site status, and who can approve budget before you invest time in a proposal. Collect site links and target markets up front, so only ready-to-launch national accounts land in your CRM.
The exact intake your national seo leads complete
This is the real 7-question guided intake for National SEO — the same flow your customers finish before you ever pick up the phone.
What a qualified national seo lead should tell you
A ranking and visibility campaign built to reach customers nationwide across multiple markets, rather than a single city or region, so scope depends heavily on the client's current site condition and how much budget authority they actually hold.
- Business Sell Customers Across
- Best Describes Current Website
- Run Any Seo Efforts
- Goals Matter Most This
- Able Approve Strategy Decisions
- Would Like This National
- Industries Or Markets Should
The questions your team needs answered
Every national seo intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Does your business sell to customers across the country rather than in one local area? | A yes here signals a nationwide footprint worth a full national campaign rather than a single-market scope. |
| Which best describes your current website? | The current site state determines whether a proposal needs to include a rebuild or audit before ranking work can start. |
| Have you run any SEO efforts or campaigns before? | Segments the lead so you can route, price, and prioritize it correctly. |
| Which goals matter most for this national SEO effort? | Segments the lead so you can route, price, and prioritize it correctly. |
| Are you able to approve strategy decisions and budget for this campaign? | Whoever can approve budget and strategy is the person worth getting on a strategy call, not just an interested stakeholder. |
| When would you like this national SEO campaign to begin? | A start timeline of Immediately flags the lead as ready to move now, ahead of anyone still exploring options. |
| Which industries or markets should this campaign target? | Naming specific industries or markets lets you scope competitive analysis and planning before the call instead of during it. |
How Cliont scores national seo leads
Every answer is weighted automatically — no manual review required.
Value signals
- Business Sell Customers Across: yes
- Live and established
- Live but newly launched
- Currently being built
- No website yet
- Able Approve Strategy Decisions: yes
Urgency signals
- Immediately
See the lead your team receives
National Organic Search Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for national seo workflows
| Cliont capability | National SEO application |
|---|---|
| Conditional scoring logic | Weighs national reach and budget approval heaviest, so a nationwide brand with sign-off authority scores above a single-market prospect who can't approve spend. |
| Free-text capture field | Captures the exact industries or markets a lead names, so you see their target verticals before you scope a proposal. |
| Multi-select intake fields | Records every goal a lead selects — traffic, leads, visibility, outranking competitors — so your proposal addresses their stated priorities instead of guessing. |
| Automatic CRM routing | Sends qualified national leads straight to your CRM with their site status and start timeline attached, so nothing sits in a shared inbox. |
| Single-choice branching | Uses the current site status to flag whether a lead needs an audit or a rebuild before they can be considered for a national campaign. |
Common national seo lead scenarios
Ready to launch nationwide
The lead confirms they sell across the country, already has a live and established site, and can approve budget immediately — the mix that should route straight to a strategy call.
Local business testing national reach
The lead says they currently sell in one area only but is curious about broader visibility, so the intake flags a lower national-reach score even though other answers look promising.
First national campaign, established site
The site is live and established, but the lead has never run a national effort before, so the answers highlight a need for more upfront education before scoping.
Stakeholder without sign-off
The lead can't yet approve budget or strategy, which lowers the priority score even if their timeline and market goals look strong, prompting a check for who the real decision-maker is.
Site still in progress, just exploring
The website is currently being built and the lead selects 'just exploring options' for timeline, so the intake surfaces this as a lead to nurture rather than one for an immediate call.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More search engine optimization intake templates
National SEO lead-intake FAQs
How does the intake tell national leads apart from local-only inquiries?
The nationwide-reach question is one of the highest-weighted fields, so a lead who confirms they sell across the country scores well above one who says they only serve a single local area.
What happens if a lead has never run a national campaign before?
Prior-campaign history is captured for context but carries no scoring weight on its own, so a first-time client isn't penalized — it's the reach, site status, and budget authority answers that drive the score.
Why does website status affect how a lead is scored?
Every website state — live and established, newly launched, still being built, or none yet — carries its own weight, since it changes how much work a proposal needs to account for before ranking gains are realistic.
Does the intake check whether the lead can approve budget?
Yes — the budget and strategy approval question is one of the two highest-weighted fields, so a lead who confirms sign-off authority is flagged well above someone who can't yet approve spend.
How are leads who say they're 'just exploring' handled?
A start timeline of 'just exploring options' lowers urgency compared to 'immediately,' but it isn't disqualifying — the lead still reaches your CRM, just flagged with a longer runway.
Can I see which markets or industries a lead wants to target before the call?
Yes — the free-text field where a lead names their target industries or markets is delivered with the rest of their intake, so you can research those markets before the strategy call instead of during it.
Turn national seo visitors into qualified clients
Give every national seo visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.