Custom clothing intake that asks what your team actually needs to know
Every enquiry captures garment type, fabric status, and fitting availability up front, along with measurements and reference photos, so you know exactly what you're quoting before you reply.
Preview your custom clothing intake
Explore 6 questions from the Custom Clothing template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified custom clothing lead should tell you
This service covers designing and constructing an entirely new garment to a household's own measurements and style preferences, as opposed to repairing or resizing something they already own.
- Garment Made
- Have Specific Design Or
- Finished Garment
- Available In-Person Fittings During
- Already Chosen Or Purchased
- Many Garments Made
The questions your team needs answered
Every custom clothing intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of garment do you need made? | Garment type determines which specialist or workflow the lead should be routed to and separates custom builds from alterations work. |
| Do you have a specific design or pattern in mind, or do you need help creating one? | Whether a design already exists tells you how much consultation time to budget before any fitting can start. |
| When do you need the finished garment? | A two-week deadline carries the highest weight in the catalog, so this answer directly signals how quickly the shop needs to respond. |
| Are you available for in-person fittings during the project? | Fitting availability carries a large weight gap (9 for yes vs 2 for no) because most custom garments need in-person fittings to fit properly. |
| Have you already chosen or purchased the fabric? | Fabric readiness determines whether the next step is scheduling a fitting or scheduling a fabric consultation first. |
| How many garments do you need made? | Garment count scales the weight of the lead since a four-or-more-piece order represents a larger project than a single item. |
How Cliont scores custom clothing leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- Within 2 weeks
- Within 1 month
- Within 3 months
- No specific deadline
- Available In-Person Fittings During: yes
- One garment
Disqualifiers
- Yes, I already have the fabric
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Custom Clothing Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for custom clothing workflows
| Cliont capability | Custom Clothing application |
|---|---|
| Conditional branching | When a customer selects that they need help designing or choosing fabric, the intake can surface follow-up context instead of treating every submission as design-and-fabric-ready. |
| Weighted lead scoring | Two-week timelines, in-person fitting availability, and multi-garment orders each carry their own weight, so a rushed single suit and a relaxed four-piece costume order score differently. |
| CRM routing | Garment type answers (wedding attire, business attire, costume work) can route leads to the right specialist or queue instead of dropping every custom request into one inbox. |
| Photo and document capture | Reference photos, sketches, and fabric swatches attach to the lead record before the first conversation, so you're not chasing images after the fact. |
Example custom clothing lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Wedding Gown Rush Order
Client needs wedding attire within two weeks and still needs help designing it. The intake flags the tight deadline against an undecided design so you can judge turnaround before committing.
Single Bespoke Suit
Customer already has fabric and a pattern in mind and only wants one garment. Intake marks this as a straightforward, single-piece build with no design consultation required.
Multi-Garment Costume Order
A specialty or costume client is ordering four or more pieces and needs help with both design and fabric selection. Intake captures the larger scope so you can quote a project, not a single item.
Remote Client, No Fittings
Customer can't attend in-person fittings during the build. Intake records this as a lower-weighted answer so you can decide whether remote measurements fit your process before you accept.
Connect Cliont to your workflow
Connect your CRM
HubSpot, HighLevel, monday.com
Connect your legal software
Lawmatics, MyCase, Clio Manage and Clio Grow
Notify your team
Email, SMS, Slack
Configure other destinations
Google Sheets, configured webhooks, Zapier and API workflows
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More tailoring and alterations intake templates
Custom Clothing lead-intake FAQs
How does the intake tell a custom-build request apart from an alteration?
The garment-type question in the catalog asks what's being made, not modified, and pairs it with fabric and design-status questions that only apply to new construction. Requests for resizing or repair route to the Clothing Alterations or Garment Repair intakes instead.
What happens if the customer doesn't have a design yet?
The design question lets the customer select that they need help designing, or only have reference photos or ideas, rather than forcing them to submit a finished pattern. That answer tells you upfront how much consultation time the project will need before you can quote it.
Why does fitting availability carry so much weight?
Custom garments generally need in-person fittings to fit properly, so a yes carries a weight of 9 versus 2 for a no. That gap helps you spot leads who may need a remote-measurement workaround before you schedule anything.
Can I see how many garments someone wants before I reply?
Yes. The catalog's garment-count question separates a single piece from two-to-three or four-or-more, so a multi-garment order is visible in the lead before you respond, not discovered during the first call.
Does a lead with no fixed deadline still get scored fairly?
Yes. All four timeline options in the catalog carry a weight, so a no-deadline request still contributes to the score rather than being treated as unqualified — it simply weighs less than a two-week rush.
What does the intake ask about fabric?
It asks whether the fabric is already purchased, already chosen but not bought, or still needs your help choosing. That answer tells you whether the next step is a fitting or a fabric consultation.
Turn custom clothing visitors into qualified jobs
Give every custom clothing visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.