Basement waterproofing intake that asks what your crew needs to know
Every submission captures what's happening in the basement right now, when the water intrusion occurs, and where it's entering, along with photos and ownership status — so you know if it's a flooding emergency or a prevention inquiry before you call back.
The exact intake your basement waterproofing leads complete
This is the real 5-question guided intake for Basement Waterproofing — the same flow your customers finish before you ever pick up the phone.
What a qualified basement waterproofing lead should tell you
Assessment of what's currently happening in a basement — active water, dampness, or just cracks — along with when and where water is entering and whether prior waterproofing work exists, to determine if the job needs emergency mitigation or a standard sealing/drainage estimate.
- Happening In Basement
- Water Intrusion Mainly Occur
- Water Seem Be Entering
- Own This Property
- Any Previous Waterproofing Work
The questions your team needs answered
Every basement waterproofing intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is currently happening in the basement? | This answer carries the largest weight in the catalog and is the single strongest signal for whether the job is an emergency dispatch or a scheduled estimate. |
| When does the water intrusion mainly occur? | Knowing whether intrusion happens during rain, snow melt, or constantly helps your team distinguish a seasonal issue from a chronic drainage failure before the visit. |
| Where does the water seem to be entering? | Entry-point selections give your crew a working diagnosis of the likely failure point ahead of the estimate, even when the homeowner picks multiple locations. |
| Do you own this property? | Ownership status is weighted directly, since a non-owner may need landlord approval before the job can move forward. |
| Has any previous waterproofing work been done on this basement? | A prior waterproofing attempt suggests a possible system failure rather than a first-time job, which changes the diagnostic conversation your team has on-site. |
How Cliont scores basement waterproofing leads
Every answer is weighted automatically — no manual review required.
Value signals
- Damp or wet walls/floor
- Musty smell or visible mold
- Own This Property: yes
Urgency signals
- Active flooding or standing water
- Cracks but no water yet
See the lead your team receives
Basement Waterproofing Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for basement waterproofing workflows
| Cliont capability | Basement Waterproofing application |
|---|---|
| Weighted lead scoring | Active flooding and damp-wall answers push a lead's score well above a crack-only or prevention-only inquiry, so your team can prioritize dispatch order. |
| Photo upload widget | Homeowners attach images of the floor-wall joint, wall cracks, or water staining directly tied to the entry-point question, giving your crew visual context before the first call. |
| CRM routing | Leads with confirmed property ownership and a clear water-intrusion pattern are pushed into your CRM pipeline as estimate-ready, while ambiguous ownership answers are flagged for a quick confirmation call. |
| Structured multi-choice capture | The entry-point question captures every location the homeowner selects — floor-wall joint, windows, wall cracks, or drain backup — so your team arrives with a working theory instead of a blank slate. |
Common basement waterproofing lead scenarios
Active flooding, needs response now
Homeowner reports active flooding or standing water during heavy rain — the intake flags this as top-priority and surfaces entry-point details before your team calls back.
Musty smell, prior work may have failed
Musty smell or visible mold is present and the homeowner confirms previous waterproofing was already done, signaling a possible failed system rather than a first-time job.
Cracks but no water yet
Homeowner sees cracks with no active water intrusion — a lower-urgency signal that still qualifies for an estimate, useful for scheduling around emergency calls.
Renter inquiring, not the owner
The property-ownership answer comes back no, which lowers the score and tells your team to confirm decision-making authority before booking an estimate.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More concrete and masonry intake templates
Basement Waterproofing lead-intake FAQs
How does the intake separate an emergency flood from a routine prevention inquiry?
The basement-condition question scores 'active flooding or standing water' well above 'no issues, want prevention,' so flooded basements surface as higher-priority leads without you having to read every submission first.
Why does the intake ask if the homeowner owns the property?
Ownership status carries its own weight in the scoring — owners are treated as the higher-fit lead since they can typically authorize the work, while non-owner answers still qualify but flag that authority should be confirmed before you dispatch.
Can the intake tell me if previous waterproofing work was already attempted?
Yes, there's a direct yes/no question on prior waterproofing work, which helps your team distinguish a first-time job from a possible callback on a failed system.
What if the homeowner doesn't know where the water is coming in?
The entry-point question includes a 'not sure' option, so you still get the lead with its condition and timing answers intact rather than losing the submission to an unanswerable field.
How is this different from your foundation repair intake?
This intake is built around water intrusion — condition, timing, and entry point — while the foundation repair intake in this library focuses on structural movement and cracking, so route homeowners to whichever describes their actual symptom.
What photos should homeowners upload with a basement waterproofing enquiry?
Ask for photos of the affected walls or floor, close-ups of the floor-wall joint or any wall cracks, and shots of visible water staining or mold so your team can gauge severity before the estimate visit.
Turn basement waterproofing visitors into qualified jobs
Give every basement waterproofing visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.