Turn home addition enquiries into estimate-ready leads
Ask homeowners about the type of addition, square footage, and project stage upfront, and collect site photos before your team commits to a drive-out estimate.
The exact intake your home additions leads complete
This is the real 6-question guided intake for Home Additions — the same flow your customers finish before you ever pick up the phone.
What a qualified home additions lead should tell you
Construction of new livable square footage onto an existing home, such as a bedroom, second story, garage conversion, sunroom, or in-law suite, where the intake needs to establish scope size, project stage, and decision-making authority before scheduling a site visit.
- Addition
- Property Owner Or Authorized
- Current Stage Addition Project
- About How Much Additional
- Established Budget Range This
- Have Any Structural Or
The questions your team needs answered
Every home additions intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of addition are you planning? | The addition type determines project complexity, permitting needs, and which crew or estimator should be assigned before scoping the job. |
| Are you the property owner or an authorized manager who can approve this project? | Confirming ownership or approval authority prevents your team from scheduling an estimate with someone who can't sign a contract. |
| What is the current stage of your addition project? | Project stage shows how close the homeowner is to breaking ground, from casually browsing ideas to holding an approved permit. |
| About how much additional square footage are you looking to add? | Square footage gives a rough scope size that helps size the crew and pricing before committing to a site visit. |
| Have you established a budget range for this addition? | Whether a budget range is already set signals how financially prepared the homeowner is to move forward with the project. |
| Do you have any structural or site constraints to mention, such as sloped land or limited access? | Noted structural or site constraints, like sloped land or restricted access, flag jobs that may need extra planning before the estimate visit. |
How Cliont scores home additions leads
Every answer is weighted automatically — no manual review required.
Value signals
- Property Owner Or Authorized: yes
- Just exploring ideas
- Have a design or plans
- Permits in process or approved
- Ready to start construction
- Established Budget Range This: yes
See the lead your team receives
Home Addition Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for home additions workflows
| Cliont capability | Home Additions application |
|---|---|
| Weighted scoring | Project stage answers (exploring vs. permits approved vs. ready to start) carry different weights, so permit-ready and construction-ready leads rank above early-idea browsers in your CRM. |
| Ownership verification | The property owner or authorized manager question flags non-owner submissions with a lower weight so your team can verify approval authority before booking an estimate. |
| Budget signal capture | A simple yes/no on whether a budget range is established helps your team prioritize which addition leads to call first. |
| Free-text routing | Structural or site constraint notes, like sloped land or limited access, are passed into the CRM record so estimators aren't surprised on arrival. |
Common home additions lead scenarios
Just Exploring Ideas
The homeowner selects the earliest project stage option with no plans or permits yet, so the intake flags the lead for nurturing rather than an immediate estimate slot.
Permits Approved, Ready to Build
Owner confirms decision authority, has permits in process or approved, and has set a budget range, so the intake scores the lead as high priority for a fast estimate.
Non-Owner Inquiry
A tenant or unauthorized manager submits the request, which pulls the lower no-weight response on the ownership question and signals the office to verify approval authority before booking.
Large Second-Story Addition
Homeowner selects over 1000 sq ft with a second-story addition and notes sloped land or limited access in the free-text field, prompting a more detailed pre-visit review.
Budget Not Yet Set
The homeowner hasn't established a budget range, so the intake still routes the lead but with a different weight than budget-confirmed submissions, helping the team prioritize calls.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More general remodeling intake templates
Home Additions lead-intake FAQs
How does the intake treat homeowners who are just exploring ideas versus ready to build?
The project stage question separates early-idea browsers from homeowners with plans, permits, or approvals already in place, and each stage carries its own weight so ready-to-build leads surface ahead of research-phase enquiries.
Why does the intake ask if the person submitting the request is the property owner?
Home additions require owner or authorized manager sign-off on permits and contracts, so confirming approval authority upfront prevents a wasted estimate visit with someone who can't move the project forward.
What happens if a homeowner hasn't set a budget yet?
The intake still captures the lead, but the budget question carries a lower weight when no range is set, giving your team a way to distinguish budget-ready homeowners from those still deciding.
Does the intake capture site conditions like sloped lots or tight access?
Yes, a free-text field lets homeowners note structural or site constraints such as sloped land or limited access, which passes directly to your CRM notes so estimators can prepare before the visit.
Can the intake tell a small room addition apart from a second-story or garage conversion?
The addition type question captures whether it's a new room, second story, garage conversion, sunroom, or in-law suite, so your team can route the lead to the right estimator or crew.
What does the intake ask about project size?
Homeowners select an approximate square footage range for the planned addition, giving your team a rough scope size before scheduling a site visit.
Turn home additions visitors into qualified jobs
Give every home additions visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.