Kitchen remodel intake that captures scope and timeline up front
Homeowners tell you the remodel scope, whether plumbing or electrical lines need to move, and when they want to start, plus upload design plans or inspiration photos before you ever schedule an estimate.
The exact intake your kitchen remodeling leads complete
This is the real 7-question guided intake for Kitchen Remodeling — the same flow your customers finish before you ever pick up the phone.
What a qualified kitchen remodeling lead should tell you
Renovation of a kitchen's layout, cabinetry, countertops, and finishes, ranging from a cosmetic refresh to a full remodel involving plumbing or electrical relocation.
- Scope Kitchen Remodel
- Project Involve Moving Plumbing
- Property This Kitchen Located
- Property Owner Or Authorized
- Start This Kitchen Remodel
- New Appliances Installed As
- Have Design Plans, Drawings,
The questions your team needs answered
Every kitchen remodeling intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is the scope of the kitchen remodel you need? | The scope answer sets the project's value tier, separating a small cosmetic refresh from a full layout remodel that needs more estimate time. |
| Does the project involve moving plumbing or electrical lines? | Knowing whether plumbing or electrical lines are moving tells you if permits and additional trades will factor into the estimate. |
| What type of property is this kitchen located in? | Property type flags whether the request is coming from a rental or condo, where extra approval steps may apply. |
| Are you the property owner or authorized to approve renovation work? | This is the clearest fit signal in the catalog: a "no" here (weight 2) means the person asking may not be able to approve the work at all. |
| When are you hoping to start this kitchen remodel? | Timeline carries the top weight for "immediately," so it directly drives which leads should get an estimate slot first. |
| Do you need new appliances installed as part of this project? | Appliance needs affect labor coordination and cost, so this answer helps the estimator scope the visit correctly. |
| Do you have design plans, drawings, or inspiration photos ready to share? | Homeowners who already have design plans or inspiration photos let your team prep the estimate before walking in. |
How Cliont scores kitchen remodeling leads
Every answer is weighted automatically — no manual review required.
Value signals
- Cosmetic refresh (paint, hardware, fixtures)
- Cabinet and/or countertop replacement
- Full remodel with layout changes
- Property Owner Or Authorized: yes
- Within 3 months
- 3 to 6 months
Urgency signals
- Immediately
Disqualifiers
- Not sure yet
See the lead your team receives
Full Kitchen Remodel Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for kitchen remodeling workflows
| Cliont capability | Kitchen Remodeling application |
|---|---|
| Conditional branching | Only surfaces plumbing/electrical follow-up detail when the homeowner selects a full remodel or cabinet/countertop scope, keeping cosmetic-refresh leads shorter. |
| Automatic lead scoring | Weights remodel scope, ownership/authorization, and start timeline together so a full remodel with an immediate start ranks above an exploratory cosmetic inquiry. |
| Document and photo upload | Collects design plans, drawings, or inspiration photos alongside current kitchen photos so your estimator arrives with visual context already reviewed. |
| CRM routing | Sends the full answer set, including scope, plumbing/electrical status, and appliance needs, straight to your CRM as a job-ready record instead of a raw form submission. |
Common kitchen remodeling lead scenarios
Full layout remodel, ready now
Homeowner selects a full remodel with layout changes, confirms plumbing or electrical lines will move, and wants to start immediately, so the lead surfaces as a priority for scheduling.
Cosmetic refresh, just browsing
Homeowner picks the cosmetic refresh option and marks the timeline as just exploring, so the intake still records a qualifying scope but flags it for a lighter-touch, longer-cycle follow-up.
Renter without approval authority
The property type comes back as rental or apartment and the authorization question comes back no, so your team knows to confirm landlord sign-off before booking an estimate.
Cabinet and appliance package
Homeowner needs cabinet and countertop replacement plus new appliance installation with no plumbing or electrical moves, giving your estimator a clear scope before the visit.
Design-ready with drawings in hand
Homeowner already has design plans or inspiration photos to share, letting your team review visuals ahead of time instead of discovering scope details on-site.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More general remodeling intake templates
Kitchen Remodeling lead-intake FAQs
Does the intake filter out homeowners who don't know their remodel scope yet?
No. "Not sure yet" is a qualifying answer on the scope question, so undecided homeowners still come through as leads but get flagged for a scoping conversation before an estimate is booked.
Can the intake catch renters or condo owners who can't authorize the work?
Yes. The property type question and the owner/authorization question work together, so a rental property paired with a "no" on authorization signals your team to confirm landlord approval first.
How do I know upfront if plumbing or electrical lines are moving?
The intake asks directly whether the project involves moving plumbing or electrical lines, so you can see complexity and permitting needs before you drive out.
What does the intake collect besides answers to the questions?
Homeowners can upload design plans, drawings, or inspiration photos and current kitchen photos, giving your estimator visual context before the appointment.
How does start timeline affect where a lead lands in my CRM?
"Immediately" carries the highest weight among the timeline options, so homeowners ready to start now are prioritized ahead of those just exploring or planning further out.
Does the intake ask about new appliances?
Yes, a direct yes/no question captures whether appliance installation is part of the project, which helps your estimator scope labor and coordination accurately.
Turn kitchen remodeling visitors into qualified jobs
Give every kitchen remodeling visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.