Know which Google Ads leads have budget and access ready
Ask prospects for their monthly ad budget, whether they can grant Google Ads account access, and if a landing page is ready, then let Cliont score the lead and send qualified prospects straight to your CRM.
Preview your google ads management intake
Explore 6 questions from the Google Ads Management template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified google ads management lead should tell you
Setup, optimization, and ongoing management of a client's Google Ads account, qualified by budget, campaign goal, and whether account access and a landing page are ready.
- Have Active Google Ads
- Approximate Monthly Advertising Budget
- Main Goal Google Ads
- Have Administrative Access Google
- Have Website Or Landing
- Soon Launch Or Optimize
The questions your team needs answered
Every google ads management intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Do you currently have an active Google Ads account? | Distinguishing a paused account from no account at all shows whether the engagement is a relaunch or a build from scratch. |
| What is your approximate monthly advertising budget? | Budget tier is the strongest value signal, separating small test spends from accounts worth ongoing management fees. |
| What is the main goal for your Google Ads campaigns? | Segments the lead so you can route, price, and prioritize it correctly. |
| Do you have administrative access to your Google Ads account, or can you grant it? | Without grantable account access, no optimization work can begin, making this a practical gate before a strategy call. |
| Do you have a website or landing page ready to send ad traffic to? | No landing page means ad spend has nowhere to convert, so this flags whether the prospect needs a site before ads. |
| How soon are you looking to launch or optimize your campaigns? | An 'Immediately' launch timeline signals urgency worth prioritizing over prospects still planning ahead. |
How Cliont scores google ads management leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- $500-$2,000
- $2,000-$10,000
- Over $10,000
- Have Administrative Access Google: yes
- Have Website Or Landing: yes
Urgency signals
- Yes, but no active campaigns
- Immediately
Disqualifiers
- Not sure yet
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Google Ads Management Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for google ads management workflows
| Cliont capability | Google Ads Management application |
|---|---|
| Weighted scoring | Budget tiers, account access, and landing page readiness carry the highest weights, pushing well-resourced advertisers to the top of your queue. |
| Urgency flagging | Prospects who select 'Yes, but no active campaigns' or 'Immediately' get flagged as urgent so relaunches don't sit unread. |
| Conditional routing | Leads missing admin access or a landing page still reach your CRM but marked as needing a prerequisite step before a proposal. |
| CRM delivery | Qualified Google Ads leads land in your CRM with budget, goal, and access status already attached, no manual re-asking on the call. |
Example google ads management lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Paused account needs a relaunch
Prospect has an existing account with no active campaigns and wants to move immediately, which the intake flags as urgent for faster follow-up.
Established spender, no account yet
A business with an over-$10,000 budget but no Google Ads account signals high value even before access is confirmed, worth a strategy call regardless.
Budget unsure, still exploring
Prospect selects 'Not sure yet' on budget and 'Planning ahead, no rush' on timeline, so the intake routes them as lower urgency without discarding the lead.
No landing page to send traffic to
Prospect wants leads generated but has no site ready, which the intake surfaces so a proposal isn't drafted before that gap is resolved.
Connect Cliont to your workflow
Connect your CRM
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Connect your legal software
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Notify your team
Email, SMS, Slack
Configure other destinations
Google Sheets, configured webhooks, Zapier and API workflows
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More paid advertising intake templates
Google Ads Management lead-intake FAQs
What happens if a prospect has no Google Ads account at all?
The intake still captures their budget, goal, and timeline, so you can see whether it's worth a strategy call for a fresh account build rather than assuming they're a poor fit.
Does the form check if the prospect can grant account access?
Yes, the intake asks directly whether they can grant Google Ads administrative access, since that's a real blocker before any optimization work can start.
How does budget tier affect lead priority?
Monthly budget answers from under $500 up to over $10,000 carry different weights, so bigger accounts surface ahead of smaller ones in your CRM.
Can I tell which leads are ready to launch immediately?
Yes, the timeline question flags 'Immediately' responses as urgent, separate from prospects who are 'Planning ahead, no rush.'
Does the intake distinguish between a paused account and a fresh start?
Yes, it separates 'already running campaigns,' 'no active campaigns,' and 'no account yet,' so you know the real starting point before the strategy call.
What if the prospect doesn't have a landing page ready?
The intake captures that gap so you're not writing a proposal that never lands because the traffic has nowhere to go.
Turn google ads management visitors into qualified clients
Give every google ads management visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.