LinkedIn Ads intake that asks what your team actually needs to know
Cliont's LinkedIn Ads intake asks prospects about their campaign goal, current Company Page status, and launch timeline up front, while collecting account screenshots and creative assets so budget-approved, ready-to-launch leads land in your CRM instantly.
The exact intake your linkedin ads leads complete
This is the real 7-question guided intake for LinkedIn Ads — the same flow your customers finish before you ever pick up the phone.
What a qualified linkedin ads lead should tell you
Paid campaign management on LinkedIn's ad platform (Campaign Manager) to reach professional audiences for lead generation, recruiting, or brand awareness — qualified by campaign goal, account readiness, and who actually controls the ad budget.
- Main Goal Linkedin Advertising
- Already Have Active Linkedin
- Run Paid Ads On
- Target Audience On Linkedin
- Have Active Linkedin Ads
- Would Like Launch Linkedin
- Person Who Can Approve
The questions your team needs answered
Every linkedin ads intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is the main goal of your LinkedIn advertising? | The campaign goal determines whether the lead needs a lead-gen funnel, a recruiting campaign, or a brand-awareness structure, which changes the proposal entirely. |
| Do you already have an active LinkedIn Company Page? | An active Company Page signals baseline brand readiness, while its absence flags setup work that needs to happen before any ads can run. |
| Have you run paid ads on LinkedIn before? | Prior LinkedIn advertising experience tells your team how much platform education the strategy call needs to cover. |
| Who is your target audience on LinkedIn? | The target audience distinguishes a recruiting-style campaign from a decision-maker lead-gen campaign, which changes creative and targeting strategy. |
| Do you have an active LinkedIn Ads (Campaign Manager) account with billing set up? | A billed, active Campaign Manager account means a campaign can launch immediately without account-setup delays. |
| When would you like to launch your LinkedIn ad campaign? | Launch timing signals how urgently the lead needs a strategy call scheduled versus a longer nurture sequence. |
| Are you the person who can approve the advertising budget and campaign decisions? | Budget approval authority confirms whether this person can actually greenlight a proposal, or whether the real decision maker still needs to be identified. |
How Cliont scores linkedin ads leads
Every answer is weighted automatically — no manual review required.
Value signals
- Lead generation
- Brand awareness
- Recruiting/hiring
- Event promotion
- Not sure
- Already Have Active Linkedin: yes
Urgency signals
- Already Have Active Linkedin
- Have Active Linkedin Ads
- Immediately
See the lead your team receives
LinkedIn Ads Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for linkedin ads workflows
| Cliont capability | LinkedIn Ads application |
|---|---|
| Weighted lead scoring | Combines campaign goal, Company Page status, active billed Campaign Manager account, and launch timeline into a single score so sales-ready LinkedIn Ads leads surface above exploratory ones. |
| Conditional question branching | A lead who says they've never run LinkedIn ads before can be shown more setup-focused framing than one who answers 'currently running,' without changing the underlying catalog. |
| CRM routing with tags | Leads confirmed as budget approvers with an active billed ad account can be tagged and routed as launch-ready, separate from leads still missing account infrastructure. |
| Guided video widget | Captures verbal context on the goal (lead gen vs. recruiting vs. brand awareness) before the strategy call so your team preps the right campaign structure, not a generic pitch. |
Common linkedin ads lead scenarios
Ready-to-launch decision maker
Goal is lead generation, the Company Page and billed Campaign Manager account are already active, and the person filling out the form can approve budget — the intake surfaces this as high priority immediately.
Exploring options, no accounts yet
Goal is marked 'Not sure' or brand awareness, there's no active Company Page or Campaign Manager account, and launch timing is 'just exploring' — the intake still scores it but flags the setup gap before you scope a proposal.
Recruiting-focused LinkedIn campaign
Goal is recruiting/hiring with job seekers as the target audience — a distinct campaign structure and creative approach from a lead-gen brief, so the intake routes it differently in your CRM.
Champion without budget authority
The form is filled out by someone who confirms they cannot approve the ad budget — the intake still scores the goal and timeline, but flags that a proposal shouldn't be written until the real approver is identified.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More paid advertising intake templates
LinkedIn Ads lead-intake FAQs
Does the intake check if the lead already has a Campaign Manager account with billing set up?
Yes — that's a direct yes/no question in the catalog, and an active billed account scores higher because it means a campaign can launch without account-setup delays.
How does the intake treat leads who answer 'Not sure' for their advertising goal?
A 'Not sure' answer still carries meaningful weight in the scoring, so these leads aren't discarded — they're routed to your CRM for a discovery conversation rather than a scoped proposal.
Can the intake tell me if a lead is targeting job seekers versus business decision makers?
Yes — the target-audience question is multi-choice and captures options like business decision makers, job seekers, and industry professionals, so recruiting-focused enquiries are visibly different from lead-gen ones in your CRM.
What happens if the person completing the form isn't the budget approver?
The catalog includes a direct question on budget-approval authority, and a 'no' answer pulls the score down without disqualifying the lead — it flags that you should confirm decision-making before investing time in a proposal.
Does the intake distinguish first-time LinkedIn advertisers from experienced ones?
Yes — a single-choice question captures whether the business is currently running ads, has run them before, or has never advertised on LinkedIn, which tells you how much onboarding a strategy call needs to cover.
Can I run a similar intake for Google Ads or Facebook and Instagram Ads leads?
Yes — Cliont builds a dedicated qualification catalog for each paid advertising subservice, including Google Ads Management and Facebook and Instagram Ads, so each channel gets its own scoring logic rather than one generic ads form.
Turn linkedin ads visitors into qualified clients
Give every linkedin ads visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.