Know which Microsoft Ads leads deserve a strategy call
Ask prospects about their current ad platform, monthly budget, and decision-making authority before you draft a single proposal. Cliont collects landing page details and campaign goals up front, then scores and routes each lead straight to your CRM.
The exact intake your microsoft ads management leads complete
This is the real 7-question guided intake for Microsoft Ads Management — the same flow your customers finish before you ever pick up the phone.
What a qualified microsoft ads management lead should tell you
Ongoing setup and optimization of Microsoft Advertising (Bing Ads) search campaigns, qualified at intake by current ad platform, live landing pages, budget readiness, and who holds final decision-making authority.
- Run Any Paid Search
- Main Goal This Microsoft
- Have Website Or Landing
- Have Approximate Monthly Advertising
- Will Make Final Decisions
- Soon Would Like Launch
- Industry Or Type Organization
The questions your team needs answered
Every microsoft ads management intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Do you currently run any paid search advertising? | Identifies whether the prospect is migrating from another platform, expanding an existing Microsoft Ads account, or starting from zero, which changes what a proposal needs to cover. |
| What is your main goal for this Microsoft Ads campaign? | Segments the lead so you can route, price, and prioritize it correctly. |
| Do you have a website or landing page ready to send ad traffic to? | A live landing page scores notably higher than none, since it signals the account can go live without a separate web build slowing the engagement. |
| Do you have an approximate monthly advertising budget set aside for this campaign? | Confirmed budget is one of the strongest readiness signals, separating prospects who can start spending now from those still gathering approval. |
| Who will make final decisions on campaign budget and strategy? | Weights drop sharply when the real decision-maker isn't involved yet, warning you that a proposal may sit unanswered until the right stakeholder engages. |
| How soon would you like to launch or improve this campaign? | An 'Immediately' answer is treated as an urgency signal, useful for prioritizing which strategy call gets booked first. |
| Which industry or type of organization does this campaign represent? | Captures the detail in the client’s own words so you’re briefed before the first call. |
How Cliont scores microsoft ads management leads
Every answer is weighted automatically — no manual review required.
Value signals
- Yes, already running Microsoft Ads
- Yes, on another platform like Google Ads
- No, not currently running any paid search ads
- Have Website Or Landing: yes
- Have Approximate Monthly Advertising: yes
- I will decide directly
Urgency signals
- Immediately
Disqualifiers
- Not sure yet
See the lead your team receives
Microsoft Ads Management Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for microsoft ads management workflows
| Cliont capability | Microsoft Ads Management application |
|---|---|
| Weighted lead scoring | Weights budget readiness and decision-making authority heavier than campaign goal, so a lead with confirmed spend and a self-deciding contact scores higher even before you talk to them. |
| Conditional branching | Branches on whether the prospect already runs Microsoft Ads, runs ads on another platform, or has never run paid search, so each path can surface the right follow-up context for your strategy call. |
| CRM delivery with urgency tagging | Passes the 'Immediately' launch-timeline answer through as an urgency flag so same-day leads stand out from prospects who are still exploring options. |
| Free-text field capture | Sends the industry/organization type answer into your CRM as unstructured context, useful for segmenting Microsoft Ads leads by vertical before you write a proposal. |
Common microsoft ads management lead scenarios
Switching from Google Ads
A prospect already runs paid search on another platform, has a live landing page and budget set aside, and wants to launch immediately — the intake flags this as a high-value, urgent lead ready for a strategy call.
New to paid search entirely
A business has never run search ads and is still exploring options with no budget confirmed yet, so the intake routes it as a longer-cycle lead rather than an immediate proposal request.
Committee-based decision pending
The person filling out the form isn't the final decision-maker on budget or strategy, so the lead scores lower on authority even if the campaign goal and timeline look strong.
Budget set, goal unclear
A prospect confirms monthly ad spend is ready but selects 'not sure yet' for the campaign goal, prompting the intake to pass the free-text industry detail along for the strategy call instead of a canned proposal.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More paid advertising intake templates
Microsoft Ads Management lead-intake FAQs
How does the intake separate Microsoft Ads leads from people who actually mean Google Ads?
The current-platform question distinguishes between prospects already running Microsoft Ads, those on another platform like Google Ads, and those running nothing yet, so a lead really asking about Google Ads Management can be identified and routed to that sibling page instead of arriving as a mismatched proposal request.
What happens if a prospect doesn't have a landing page ready?
The landing-page question carries a lower weight when the answer is no, so those leads still reach your CRM but score lower on readiness, flagging that a proposal will need to account for landing page work before ad spend starts.
Does 'not sure yet' on campaign goal disqualify a lead?
No — the campaign-goal question has no scoring weight attached, so it's captured for context rather than used to score the lead, meaning an unclear goal alone won't keep a prospect out of your pipeline.
How is budget readiness reflected in the lead score?
Confirming a monthly ad budget is set aside scores meaningfully higher than not having one, which is one of the clearest signals the intake uses to separate leads worth a strategy call from ones that need more groundwork first.
What if the person filling out the form isn't the final decision-maker?
The decision-maker question scores 'I will decide directly' highest and 'someone else not currently involved' lowest, so those leads still get delivered but flagged for extra follow-up before you invest time in a proposal.
Does an 'immediately' timeline change how the lead is delivered?
Yes — selecting 'Immediately' on the launch-timeline question is treated as an urgency signal, which can push a lead into a higher-priority band alongside its budget and decision-maker answers.
Turn microsoft ads management visitors into qualified clients
Give every microsoft ads management visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.