Turn trade show display enquiries into strategy call-ready leads
Ask prospects what type of display they need, when their event is, and whether they already have print-ready artwork — then collect files and route qualified leads straight to your CRM.
The exact intake your trade show display leads complete
This is the real 7-question guided intake for Trade Show Display — the same flow your customers finish before you ever pick up the phone.
What a qualified trade show display lead should tell you
Production of portable exhibit displays such as pop-up banners, tabletop units, backdrop walls, or full booth packages used at trade shows, with qualification centered on display type, event timeline, and artwork readiness.
- Display
- Already Have Finished Artwork
- Trade Show Or Event
- Reusable Hardware Or One-Time
- Person Who Can Approve
- How Large Display Area
- Shipping Or Delivery Event
The questions your team needs answered
Every trade show display intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of display do you need? | Segments the lead so you can route, price, and prioritize it correctly. |
| Do you already have finished artwork ready for print? | Whether finished artwork already exists changes whether the proposal needs to include design time, and it's weighted directly into the lead score. |
| When is your trade show or event date? | The event date is the single biggest driver of urgency in this catalog, with tighter timelines weighted highest so rush jobs get seen first. |
| Do you need reusable hardware or a one-time disposable display? | Segments the lead so you can route, price, and prioritize it correctly. |
| Are you the person who can approve the design and final order? | Confirming the respondent can approve the design and order prevents a proposal from being written for someone who isn't the final decision maker. |
| Approximately how large is the display area you need to fill? | Segments the lead so you can route, price, and prioritize it correctly. |
| Do you need shipping or delivery to the event venue? | Knowing upfront whether shipping to the venue is needed affects both the timeline and the scope of what needs to be quoted. |
How Cliont scores trade show display leads
Every answer is weighted automatically — no manual review required.
Value signals
- Already Have Finished Artwork: yes
- Within 2 weeks
- 3-6 weeks
- 7-12 weeks
- More than 12 weeks
- No fixed date yet
See the lead your team receives
Trade Show Display Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for trade show display workflows
| Cliont capability | Trade Show Display application |
|---|---|
| Weighted lead scoring | Combines artwork readiness and event-date proximity so a client with a 2-week deadline and no artwork still surfaces as time-sensitive rather than low priority. |
| Conditional question branching | Adjusts follow-up questions based on whether the client picked a pop-up banner, tabletop display, or full booth package, avoiding irrelevant hardware questions. |
| File upload capture | Collects existing artwork or logo files at intake so production can assess print-readiness before the strategy call. |
| CRM routing | Sends leads who confirm they can approve the final order directly to your CRM as sales-ready, separating them from leads still needing internal sign-off. |
Common trade show display lead scenarios
Two-week deadline, no artwork
Prospect selects an event within 2 weeks but doesn't have finished artwork yet, flagging a tight production timeline that needs a same-day callback rather than a queued follow-up.
Full booth package, months out
A prospect requesting a full booth package for an event more than 12 weeks away with finished artwork ready represents a larger, well-planned project worth prioritizing for a strategy call.
Browsing with no fixed date
Someone selecting 'not sure' on display type and 'no fixed date yet' for the event is early-stage research, letting your team route this to nurture instead of a proposal.
Reusable hardware for repeat shows
A client asking for reusable hardware rather than a one-time display signals recurring exhibit needs, a different conversation than a single-event order.
Multi-booth order needing shipping
A large or multi-booth space request combined with a yes to venue shipping points to a bigger logistics job that changes both pricing and scheduling.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More print and signage intake templates
Trade Show Display lead-intake FAQs
How does the intake flag urgent trade show deadlines?
The event-date question weights answers like 'Within 2 weeks' and '3-6 weeks' higher than longer timelines, so leads facing a near-term show surface as higher priority instead of sitting in a general queue.
What happens if a client doesn't have artwork ready yet?
The intake asks directly whether finished artwork is ready for print; a 'no' still qualifies the lead but signals your team should scope design time into the proposal, not just production.
How do you confirm I'm talking to the actual decision maker?
A dedicated yes/no question asks whether the person filling out the form can approve the design and final order, so you're not building a proposal for someone who has to route it internally first.
Can the form capture how big the display space needs to be?
Yes — the intake asks whether the space is a small tabletop, a single 10x10 booth, or a large multi-booth area, which helps size the job before you ever get on a call.
Does the intake ask about shipping the display to the venue?
Yes, there's a yes/no question on whether shipping or delivery to the event venue is needed, which matters for both timeline planning and quoting.
How is this different from your storefront signage intake?
Trade show display intake is built around event dates, portable hardware type, and shipping to a venue, while storefront signage qualification centers on permanent installation and location details instead.
Turn trade show display visitors into qualified clients
Give every trade show display visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.