Know which soft washing leads are worth assessment time
The intake asks property owners which surfaces need soft washing, what's causing the staining or growth, and whether they can approve the work, then routes photo-backed, qualified leads straight to your CRM.
The exact intake your soft washing leads complete
This is the real 6-question guided intake for Soft Washing — the same flow your customers finish before you ever pick up the phone.
What a qualified soft washing lead should tell you
Low-pressure exterior cleaning using specialized chemical solutions to remove algae, mold, mildew, or grime from siding, roofing, fencing, and hardscape surfaces without damaging delicate materials.
- Property Soft Washing
- Surfaces Soft Washing
- Causing Cleaning
- Have Authority Approve This
- Soon Soft Washing Service
- Area Be Cleaned Easily
The questions your team needs answered
Every soft washing intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of property needs soft washing? | Property type determines whether a lead should be routed as a standard residential job, a commercial contract, or an insurance-related claim. |
| Which surfaces need soft washing? | Each selected surface carries its own weight, so a lead requesting siding, roof, and fencing together scores as a larger, more valuable job than a single-surface request. |
| What is causing the need for cleaning? | Whether the buildup is algae or mold versus general grime helps confirm soft washing is the right service rather than a pressure washing job. |
| Do you have authority to approve this cleaning work on the property? | A yes answer scores far higher than a no, since only the person with authority to approve the work can actually greenlight a crew visit. |
| How soon do you need the soft washing service completed? | Segments the lead so you can route, price, and prioritize it correctly. |
| Is the area to be cleaned easily accessible from ground level or a standard ladder? | Ground-level or ladder-accessible jobs score higher than hard-to-reach ones, since the latter usually need extra equipment and change the quote. |
How Cliont scores soft washing leads
Every answer is weighted automatically — no manual review required.
Value signals
- Siding or stucco
- Roof
- Fencing or deck
- Walkways or patio
- Not sure
- Have Authority Approve This: yes
See the lead your team receives
Soft Washing Lead – Siding & Roof Algae
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for soft washing workflows
| Cliont capability | Soft Washing application |
|---|---|
| Multi-surface capture | The surfaces question lets owners select siding, roof, fencing, and walkways together, so you see full job scope and combined value before quoting. |
| Approval-authority verification | Leads without confirmed authority to approve the work score lower and get flagged, keeping crews from being sent to sites where the requester can't sign off. |
| Access flagging | Jobs marked as not reachable from ground level or a standard ladder are highlighted so you can plan for lift equipment before the assessment visit. |
| Property-type routing | Residential, rental, commercial, and insurance-related property selections let you route each lead type into a distinct follow-up path in your CRM. |
Common soft washing lead scenarios
Full exterior algae treatment
Homeowner selects siding, roof, and fencing with algae or mold growth as the cause and confirms approval authority, producing a high-value, high-confidence lead.
Renter without approval
A tenant requests siding cleaning but lacks authority to approve the work, so the intake flags the lead for owner confirmation before an assessment is booked.
Commercial property enquiry
Property type is marked commercial building with walkways and patio selected, routing the job differently from a standard residential quote.
Unsure which surfaces are affected
Owner picks 'Not sure' for both surfaces and cause, so the lead still comes through but is flagged for a quick clarifying call before scheduling.
Hard-to-reach roofline
Property owner indicates the area is not accessible from ground level or a standard ladder, signaling the crew may need lift equipment before quoting.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More exterior cleaning intake templates
Soft Washing lead-intake FAQs
How does the intake tell a soft washing lead apart from a pressure washing lead?
The cause-of-cleaning question separates algae, mold, or mildew growth from general dirt or grime buildup, so leads that need low-pressure chemical treatment are distinguished from ones better suited to pressure washing.
What happens if a renter submits the form without ownership authority?
The approval-authority question carries a lower weight for a 'no' answer, so those leads still reach your CRM but are flagged so you can confirm decision-making authority before rolling a crew.
Can the same intake handle both residential and commercial soft washing requests?
Yes, the property-type question separates residential, rental, commercial, and insurance-related properties so you can route each type into the right follow-up workflow.
Does the intake capture access details before we quote a job?
The intake asks whether the area is reachable from ground level or a standard ladder, flagging jobs that likely need lift equipment before your team schedules an assessment.
What if the property owner doesn't know what's causing the staining?
The cause question includes a 'Not sure' option, so the lead is still captured and delivered, just marked for a clarifying question during the assessment call.
Does the requested timeline change how a lead is prioritized?
Timeline is captured as ASAP, within a month, or planning ahead so you can plan crew scheduling, even though it doesn't carry a numeric qualification weight on its own.
Turn soft washing visitors into qualified jobs
Give every soft washing visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.