Know which facade restoration leads are worth a site walk
Ask every caller what facade material the building has, what issue they're seeing—cracking, water infiltration, or loose material—and whether an engineer has flagged safety concerns, then collect photos of the affected area before anyone books a site walk.
The exact intake your facade restoration leads complete
This is the real 6-question guided intake for Facade Restoration — the same flow your customers finish before you ever pick up the phone.
What a qualified facade restoration lead should tell you
Assessment and repair of exterior building facades—masonry, precast concrete, metal panel, glass curtain wall, or stucco/EIFS—covering issues like cracking, water infiltration, loose material, and sealant failure that need to be understood before a site walk can be scheduled.
- Facade Material Building Have
- Issue Observing With Facade
- Engineer Or Inspector Identified
- Approximate Size Affected Facade
- Authorized Approve This Project
- This Facade Restoration Work
The questions your team needs answered
Every facade restoration intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of facade material does the building have? | Facade material determines which trades and materials your estimator needs to plan for before the site walk. |
| What issue are you observing with the facade? | Loose or falling material and water infiltration carry the heaviest weights, pushing safety-critical leads ahead of cosmetic-only enquiries. |
| Has an engineer or inspector identified any safety concerns with the facade? | An engineer-confirmed safety concern is weighted well above no known issue, signaling a lead that likely needs a faster response than a routine inspection request. |
| What is the approximate size of the affected facade area? | The size of the affected area, from small spots to the entire envelope, tells you whether this is a spot repair or a full restoration project before you allocate estimating time. |
| Are you authorized to approve this project on behalf of the property? | A yes answer scores meaningfully higher than a no, distinguishing a decision-maker from someone gathering information on behalf of the property. |
| When do you need this facade restoration work to begin? | Only an immediate timeline is treated as urgent, so this answer separates active problems from projects still in the planning stage. |
How Cliont scores facade restoration leads
Every answer is weighted automatically — no manual review required.
Value signals
- Cracking or spalling
- Loose or falling material
- Staining or efflorescence
- Sealant or joint failure
- Cosmetic appearance only
- Engineer Or Inspector Identified: yes
Urgency signals
- Water infiltration or leaks
- Immediately
See the lead your team receives
Facade Restoration Lead
From first click to qualified lead
Follow owners and general contractors through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They add photos & plans
Site photos and plans come attached, so you scope before you bid.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for facade restoration workflows
| Cliont capability | Facade Restoration application |
|---|---|
| Weighted lead scoring | Automatically ranks leads reporting loose or falling material and engineer-flagged safety concerns above those describing cosmetic staining or appearance-only issues. |
| Photo and document capture | Collects images of cracking, spalling, or water infiltration at the specific facade elevation before your team commits to a site walk. |
| CRM routing with priority flags | Sends leads that combine an immediate timeline with a safety flag straight into your CRM marked for faster follow-up than planning-stage enquiries. |
| Authorization capture | Records whether the submitter can approve the project so your team knows to confirm a decision-maker before preparing an estimate. |
Common facade restoration lead scenarios
Loose material flagged as safety risk
Caller reports loose or falling material and an engineer has already flagged a safety concern, with work needed immediately—this scores as top priority and should reach the CRM ahead of anything else in the queue.
Cosmetic staining, no urgency
Owner mentions staining or efflorescence only, is still in the planning stage, and isn't sure of the facade material—this lead still qualifies but carries a lower score and can wait for a scheduled site walk instead of a rushed response.
Property manager without approval authority
A property manager fills out the intake but answers no to being authorized to approve the project, signaling the lead needs a decision-maker looped in before an estimate is worth preparing.
Full envelope, multiple elevations
The affected area spans multiple elevations or the entire building envelope with active water infiltration—this is a larger-scope project that should be routed and staffed differently than a single localized spot repair.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More commercial roofing and envelope intake templates
Facade Restoration lead-intake FAQs
How does this intake tell a facade restoration lead apart from a building envelope repair or waterproofing lead?
The facade material question and issue-type checklist (cracking, water infiltration, loose material, staining, sealant failure) are specific to exterior cladding and finish systems, so leads describing roof membrane leaks or below-grade waterproofing needs can be routed toward Building Envelope Repair or Waterproofing instead.
What happens if a caller reports loose or falling material?
Loose or falling material carries the highest weight in the issue-type question, and combined with an engineer-flagged safety concern, that lead is scored to stand out from cosmetic-only enquiries so your team can respond before scheduling a routine site walk.
Does the intake distinguish urgent structural issues from cosmetic requests?
Yes—issue types like water infiltration and loose material are weighted well above cosmetic appearance only, and the timeline question separately captures whether the caller needs work to begin immediately or is still in the planning stage.
What if the person submitting the intake isn't authorized to approve the project?
The authorization question is answered yes or no, and a no answer scores lower than a yes—the lead still comes through, but it flags that you may need to confirm the actual decision-maker before investing estimating time.
Why does the intake ask about the size of the affected facade area?
Answers ranging from small localized spots to the entire building envelope help you gauge scope before the site walk, so a single-elevation repair and a full-envelope restoration aren't treated as the same size job in your CRM.
What if the caller doesn't know what facade material the building has?
The facade material question includes a not sure option, so those leads still come through—your team can note it needs verification during the site walk rather than losing the lead over an unanswered field.
Turn facade restoration visitors into qualified projects
Give every facade restoration visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you send an estimator.