Stop estimating waterproofing projects outside your scope
Ask every owner or developer where water is entering, whether it's an active leak right now, and who can actually approve the work — with site photos attached before you ever schedule a walk.
The exact intake your waterproofing leads complete
This is the real 5-question guided intake for Waterproofing — the same flow your customers finish before you ever pick up the phone.
What a qualified waterproofing lead should tell you
Waterproofing intake covers where water is entering (below-grade, plaza, roof-to-wall, parking structure, or interior wet area), whether the leak is active right now, project status, approximate size, and whether the requester can actually approve the work.
- Area Waterproofing
- There Active Water Intrusion
- Current Status This Project
- How Large Area Needing
- Authorized Approve This Project
The questions your team needs answered
Every waterproofing intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What area needs waterproofing? | The area answer tells you whether you're looking at a below-grade foundation crew, a plaza membrane job, or a smaller interior fix, which drives who you assign before the site walk. |
| Is there active water intrusion or visible leaking right now? | An active leak signals possible ongoing structural damage, so this answer is weighted to push the lead toward faster response ahead of non-urgent inquiries. |
| What is the current status of this project? | Knowing whether this is new construction, a repair, a full system failure, or preventive maintenance changes the scope, warranty considerations, and pricing model before you ever quote it. |
| Approximately how large is the area needing waterproofing? | Square footage separates a quick patch from a full-day site walk requiring specialized crew and equipment planning. |
| Are you authorized to approve this project or hire a contractor? | If the requester can't actually approve the contract, the lead needs a decision-maker follow-up rather than an immediate site walk, which this answer flags directly. |
How Cliont scores waterproofing leads
Every answer is weighted automatically — no manual review required.
Value signals
- Below-grade foundation or wall
- Plaza, deck, or balcony
- Roof or roof-to-wall transition
- Parking structure or garage
- Interior wet area (bathroom, mechanical room)
- Not sure
Urgency signals
- There Active Water Intrusion
See the lead your team receives
Waterproofing Lead
From first click to qualified lead
Follow owners and general contractors through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They add photos & plans
Site photos and plans come attached, so you scope before you bid.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for waterproofing workflows
| Cliont capability | Waterproofing application |
|---|---|
| Conditional question logic | The intake can skip or emphasize project-size detail differently depending on whether the area is a small interior wet area or a large parking structure, so owners aren't asked irrelevant scale questions for a bathroom leak. |
| Photo and document upload | Owners attach images of active leaks, staining, or the affected below-grade wall or plaza surface directly to the submission, giving your estimator visual context before the site walk. |
| Lead scoring by urgency and value | Active water intrusion and approval authority are weighted independently, so a live below-grade leak from an authorized owner ranks above a preventive plaza inspection from an unconfirmed contact. |
| CRM routing | Qualified waterproofing leads land in your CRM with area, size, and authorization already logged, so your team isn't re-asking basic scope questions before quoting. |
Common waterproofing lead scenarios
Active below-grade leak
An owner reports water actively coming through a foundation wall right now — the intake flags the active-intrusion answer and below-grade area so this lead surfaces ahead of routine plaza inspections.
Plaza deck preventive maintenance
A developer wants a large plaza or deck evaluated before any leak shows up, with no active water intrusion — the intake still captures full square footage so it's scoped correctly as a bigger, non-urgent job.
Parking structure repair by facilities team
A facilities manager submits a parking garage repair over 10,000 sq ft and confirms they can hire the contractor directly — the size and authorization answers together mark this as a strong commercial lead.
Unauthorized tenant inquiry
A tenant or occupant fills out the form about an interior wet area leak but can't approve any contract — the intake still captures the leak details but flags it for follow-up with the actual decision-maker instead of scheduling a walk immediately.
Unsure new-construction scope
A developer on a new-build project isn't certain yet which area needs waterproofing or how large it is — the 'Not sure' options let the lead through at a lower score for a scoping call rather than getting lost.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More commercial roofing and envelope intake templates
Waterproofing lead-intake FAQs
How does the intake tell an emergency leak apart from a maintenance request?
The active water intrusion question is scored separately from the project status question, so a live leak scores higher for urgency even when the requester also marks it as preventive maintenance.
What happens if the requester doesn't know which area needs waterproofing?
The area question includes a 'Not sure' option that still moves the lead forward with a lower value weight, rather than blocking submission until they can identify the exact location.
Can this intake separate below-grade foundation work from roof-related waterproofing?
Yes — the area question distinguishes below-grade foundations, plazas and decks, roof-to-wall transitions, parking structures, and interior wet areas, so roof-transition leaks can be routed differently than a below-grade repair if you also run Commercial Roof Repair.
How is project size captured for scoping purposes?
The intake asks for an approximate size band from under 1,000 sq ft up to over 10,000 sq ft, which helps you tell a small interior patch job from a major plaza or garage project before the site walk.
What if the person submitting the form can't approve the contract?
The authorization question is weighted separately, so leads from tenants or staff without approval authority still come through but score lower, letting you decide whether to nurture the lead or ask for the decision-maker directly.
Does this overlap with intake for Building Envelope Repair or Facade Restoration?
Waterproofing intake focuses specifically on water intrusion and below-grade or wet-area systems; if a lead is really about cracked facade panels or cladding, you'd route that through Building Envelope Repair or Facade Restoration instead.
Turn waterproofing visitors into qualified projects
Give every waterproofing visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you send an estimator.