Know which English learners are ready for an enrollment call
Every enquiry captures the learner's current English level, their main goal — school, work, or citizenship — and how many hours per week they can commit, so your staff know who to call first and who's just browsing.
The exact intake your english as a second language leads complete
This is the real 7-question guided intake for English as a Second Language — the same flow your customers finish before you ever pick up the phone.
What a qualified english as a second language lead should tell you
Structured English-language instruction for K-12 students, adult learners, or employee groups, sorted by current proficiency, the learner's stated goal (school, career, citizenship, or daily life), and how much time they can commit to lessons each week.
- English Instruction
- Learner'S Current English Level
- Main Goal Learning English
- Class Format Prefer
- Person Who Will Make
- Soon Want Lessons Start
- Many Hours Per Week
The questions your team needs answered
Every english as a second language intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Who is the English instruction for? | Distinguishes individual family learners from group or employee enquiries so the right class format and pricing conversation happens on the enrollment call. |
| What is the learner's current English level? | Beginner and no-English answers carry the highest weight because those learners typically need the most structured, ongoing instruction. |
| What is the main goal for learning English? | School success and work/career goals score highest, signaling learners with a concrete deadline or motivation to enroll rather than casually browse. |
| What class format do you prefer? | Segments the lead so you can route, price, and prioritize it correctly. |
| Are you the person who will make the enrollment decision? | Confirms whether the respondent can actually approve enrollment, so staff don't waste an enrollment call on someone who needs to check with a parent or manager first. |
| How soon do you want lessons to start? | Separates learners ready to start immediately from those still exploring, so time-sensitive enquiries get called back first. |
| How many hours per week can the learner commit to lessons? | Weekly hour commitment signals how serious and invested the learner is, helping staff match them to the right class intensity. |
How Cliont scores english as a second language leads
Every answer is weighted automatically — no manual review required.
Value signals
- No English
- Beginner
- Intermediate
- Advanced, needs polishing
- Not sure
- School success
Urgency signals
- Immediately
See the lead your team receives
English as a Second Language Enrollment Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for english as a second language workflows
| Cliont capability | English As A Second Language application |
|---|---|
| Weighted answer scoring | Beginner and no-English answers carry higher weight than 'advanced, needs polishing,' so learners who need the most structured instruction surface first in your CRM. |
| Branching intake logic | Selecting 'group of employees' or 'school or class group' on the learner-type question can route corporate and institutional enquiries separately from individual family leads. |
| Decision-maker detection | The yes/no decision-maker question flags when the person completing the form isn't the one enrolling, so staff know to confirm contact details before booking the enrollment call. |
| CRM sync | Learner level, goal, and preferred class format are sent straight into your CRM record, so the enrollment call can open with context instead of re-asking basic questions. |
Common english as a second language lead scenarios
Parent enrolling a child
A parent fills out the form for a K-12 student aiming at school success, which the intake flags as high-value while confirming the parent is the actual decision-maker.
Adult upskilling for work
A beginner-level adult learner sets a career goal and wants lessons to start immediately, giving your team a clear, time-sensitive lead to book against.
Corporate group training request
An HR contact selects 'group of employees' and a class-format preference on behalf of a team, so the enquiry routes to your commercial pipeline instead of the individual-learner queue.
Citizenship exam prep
An advanced learner who just needs polishing selects citizenship or exam prep as the goal, a combination the intake treats differently than a beginner starting from no English.
Casual browser, no commitment
Someone marks 'just exploring options' for timing and can only commit under two hours a week, giving your team the context to nurture rather than chase for a call.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More language learning intake templates
English as a Second Language lead-intake FAQs
How does the intake treat a corporate group enquiry differently from a family enrolling one child?
The learner-type question separates individual K-12 or adult learners from a group of employees, so a company training request can be routed to a different queue than a single-family enrollment before it reaches your CRM.
What happens when a parent fills out the form instead of the learner?
The intake asks directly whether the person answering is the one who will make the enrollment decision, so if a parent is enrolling a child, staff know the enrollment call should go to the parent, not the student.
Does someone who isn't sure of their English level still get scored?
Yes — 'Not sure' is a valid answer to the level question and still carries weight, since an unclear starting point often means the learner still needs a structured assessment and a real enrollment conversation.
Can the intake tell us how much time a learner can realistically commit each week?
Yes, the weekly-hours question captures whether someone can commit under two hours or more than ten, which helps your team match the enquiry to the right class format and set expectations before the call.
Will someone 'just exploring options' get flagged the same as someone ready to start immediately?
No — the start-timing question separates immediate starters from browsers, so your team can prioritize enrollment calls for learners ready now over those still deciding.
How is this different from your Group Language Classes or Private Language Lessons intake?
The ESL catalog asks specifically about current English level and goals like school success, work, or citizenship, whereas sibling subservices like Business Language Training or Private Language Lessons focus on different learner contexts and formats.
Turn english as a second language visitors into qualified clients
Give every english as a second language visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.