Stop holding dates on event decor leads that never book
Every event decor enquiry is asked about the decor elements needed, event timing, venue confirmation, and guest count, plus venue photos and inspiration images — so you can see who actually holds the budget before you block a consultation slot.
The exact intake your event decor leads complete
This is the real 6-question guided intake for Event Decor — the same flow your customers finish before you ever pick up the phone.
What a qualified event decor lead should tell you
Planning, sourcing, and on-site installation of decorative elements — florals, lighting, linens, backdrops, and full theme design — for weddings, corporate functions, private parties, and nonprofit events, qualified by which decor elements are needed and who actually approves the design and budget.
- Event Decor
- Decor Elements Help With
- Event Scheduled
- Already Have Venue Confirmed
- How Many Guests Expected
- Person Responsible Approving Decor
The questions your team needs answered
Every event decor intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of event needs decor? | Event type segments enquiries by wedding, corporate, private, or nonprofit so you can prioritize or route by category, even though this answer isn't weighted into the score itself. |
| What decor elements do you need help with? | Full theme design and florals carry the heaviest weights, so a couple wanting an entire look designed scores higher than someone only asking about linens. |
| When is your event scheduled? | An event within 1 month scores highest and a date-not-set answer scores lowest, so you can tell instantly whether this enquiry needs a callback today or a nurture queue. |
| Do you already have a venue confirmed for this event? | A confirmed venue scores nearly double an unconfirmed one, flagging leads who still need to lock logistics before decor planning can really start. |
| Approximately how many guests are expected? | Guest count is captured for context on scale and staffing needs, though it isn't weighted into the score. |
| Are you the person responsible for approving decor decisions and budget? | Whoever answers yes here is the person who can actually approve the design and sign off on budget, weighted heavily so you don't spend a consultation on someone who has to check with a partner or committee first. |
How Cliont scores event decor leads
Every answer is weighted automatically — no manual review required.
Value signals
- Florals and centerpieces
- Lighting and ambiance
- Linens and tableware
- Backdrops and staging
- Full theme design
- Within 1 month
Disqualifiers
- Not sure yet
See the lead your team receives
Event Decor Lead
From first click to qualified lead
Follow hosts and planners through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the event
Smart questions adapt to their event and capture the full scope.
They add inspiration
Inspiration photos and event details come attached, so you can quote fast.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for event decor workflows
| Cliont capability | Event Decor application |
|---|---|
| Weighted scoring engine | Applies the catalog's weights to decor elements selected — full theme design and florals score highest — so multi-element requests surface above single-item enquiries. |
| Decision-maker flag | Uses the budget-approval answer to flag leads where the respondent isn't the person who signs off, so consultation time isn't spent on someone who needs to check with a partner or committee. |
| Timeline urgency scoring | Weights an event within 1 month highest and a date-not-set answer lowest, so you can tell which enquiries need a callback today versus a nurture queue. |
| Venue-status flag | Scores a confirmed venue nearly double an unconfirmed one, separating leads ready to plan installation logistics from those still venue-shopping. |
| Event-type segmentation | Captures wedding, corporate, private, or nonprofit as a filter field so you can route or prioritize the categories of decor work you prefer to book. |
Common event decor lead scenarios
Full-service wedding overhaul
A couple confirms their venue and picks full theme design, florals, and lighting for a 150-300 guest wedding within a few months — the highest-weighted combination the intake surfaces, flagged for a fast consultation.
Corporate event, single element
A planner only needs lighting and backdrops for a company gala, venue already booked — the intake captures the narrower scope so it scores lower than a full-design wedding but still surfaces as a real, venue-confirmed lead.
Not the final decision-maker
An assistant fills out the form on behalf of a couple or executive and answers no to the budget-approval question — the intake flags this so you know to loop in the actual decision-maker before quoting.
Early-stage, no venue yet
Someone selects 'not sure yet' for decor elements, hasn't set a date, and hasn't confirmed a venue — the intake still captures them but weights them lower, so you don't hold a date for an enquiry that's still months from being real.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book events
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More floral and decor intake templates
Event Decor lead-intake FAQs
How does the intake tell a full decor overhaul apart from someone who just wants centerpieces?
The decor elements question lets couples and planners select everything they need — full theme design and florals carry the heaviest weights, so a full-look request scores higher than a single centerpieces-only enquiry.
What happens if the couple hasn't picked a venue yet?
The venue confirmation question is weighted lower for 'no,' so an unconfirmed-venue lead still reaches you but flagged as needing a logistics conversation before you quote installation details.
Can I tell if the person filling out the form is actually the decision-maker?
Yes — one question asks directly whether they approve decor decisions and budget, and it's weighted heavily, so you can spot a lead who still needs to check with a partner or committee.
Does the intake separate weddings from corporate or nonprofit events?
Yes, the event-type question captures wedding, corporate, private, or nonprofit so you can filter or route each category differently, even though it isn't itself weighted into the score.
What if a lead only wants balloon decor or a custom backdrop, not full event decor?
Cliont has separate intakes for Balloon Decor and Custom Backdrop — many event decor enquiries still list backdrops as one of several needed elements, but a lead asking only for balloons is better routed to that sibling intake.
Does guest count affect the lead score?
Guest count is captured as a range for context on scale and staffing, but it isn't weighted into the score the way decor elements, timing, venue status, and budget authority are.
Turn event decor visitors into qualified events
Give every event decor visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you reply with a quote.