Know which brick repair leads are worth an estimate
Homeowners describe the type of brick damage, where it's located, and whether there's visible water leakage, then upload photos so you can score the job and skip drives to unqualified sites.
Preview your brick repair intake
Explore 6 questions from the Brick Repair template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified brick repair lead should tell you
Assessment and repair of damaged brick — cracked or broken units, deteriorating mortar joints, staining, or a bulging/leaning wall section — on exterior walls, chimneys, foundations, or hardscape.
- Brick Damage Experiencing
- Affected Brick Located
- About How Large Damaged
- Own Or Manage This
- Soon Would Like Repair
- There Any Visible Water
The questions your team needs answered
Every brick repair intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of brick damage are you experiencing? | A bulging or leaning wall section is weighted highest of all damage types because it signals a structural rather than cosmetic problem. |
| Where is the affected brick located? | Knowing whether the damage is on the chimney, foundation, an exterior wall, or a walkway lets you route the lead to the right crew before you ever call back. |
| About how large is the damaged area? | The size of the damaged area gives an early read on job scope so a small-spot patch isn't queued the same as a full-wall rebuild. |
| Do you own or manage this property on behalf of the owner? | A 'no' answer to owning or managing the property flags leads that need authorization confirmed before you commit an estimate slot. |
| How soon would you like the repair completed? | Segments the lead so you can route, price, and prioritize it correctly. |
| Is there any visible water leakage or moisture near the damaged brick? | Visible water leakage near the damaged brick is scored as an urgency signal on its own, since moisture intrusion can worsen the structure faster than dry brick damage. |
How Cliont scores brick repair leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- Crumbling or missing mortar joints
- White staining or discoloration
- Bulging or leaning wall section
- Not sure
- Own Or Manage This: yes
- There Any Visible Water: yes
Urgency signals
- Cracked or broken bricks
- There Any Visible Water
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Bulging Exterior Wall with Water Leakage
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for brick repair workflows
| Cliont capability | Brick Repair application |
|---|---|
| Automatic lead scoring | A bulging or leaning wall section scores highest of all damage types, so structural risk cases outrank cosmetic staining without you reading every submission. |
| Urgency flagging | A 'yes' to visible water leakage near the damaged brick is treated as its own urgency signal, independent of damage type, so moisture-related jobs get flagged even when the brick damage looks minor. |
| Photo requirement gate | Leads are held from reaching your CRM until the homeowner uploads a photo of the damaged area, a mortar joint close-up, and a wider wall shot — no more driving out to assess damage you couldn't see. |
| Authorization check | The ownership/management question flags leads from tenants or third parties for a confirmation step before you commit an estimate slot. |
Example brick repair lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Bulging wall with water leakage
A homeowner reports a bulging or leaning wall section and visible moisture nearby — the two highest-weighted signals in the catalog combine to push this straight to the top of the queue.
Cosmetic staining, no rush
White staining or discoloration with no water leakage and a timeline of 'just exploring options' scores lower than structural damage, so it lands as a follow-up rather than an urgent job.
Property manager inquiry
Someone answers 'no' to owning or managing the property on the owner's behalf — the intake flags this for authorization follow-up before you schedule an estimate.
Large-area mortar deterioration
Crumbling or missing mortar joints across an entire wall, paired with an ASAP timeline, signals a bigger scope job worth prioritizing over a single-spot repair.
Chimney brick uncertain damage
A homeowner isn't sure what type of damage they have but flags the chimney as the location — the 'not sure' answer still carries weight, so the lead isn't dismissed, just routed for a closer look.
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- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
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- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More concrete and masonry intake templates
Brick Repair lead-intake FAQs
How does the intake tell a cosmetic issue from a structural one?
The damage-type question separates a bulging or leaning wall section from staining or discoloration, and structural answers carry a heavier weight so they surface higher in your CRM than cosmetic ones.
Does the form check whether the person can actually authorize the repair?
Yes — a yes/no question asks if the requester owns or manages the property on the owner's behalf, and a 'no' answer is weighted lower so you know to confirm authorization before booking.
Why does water leakage matter if the homeowner just wants a mortar patch?
Visible moisture near damaged brick is treated as an urgency signal on its own, separate from the damage-type answer, because leaking water can worsen quickly regardless of how minor the visible brick damage looks.
What photos come in with a brick repair lead?
Each lead includes a photo of the damaged area, a close-up of the affected mortar joints, and a wider shot of the wall or structure, so your team can gauge scope before calling back.
Can the intake distinguish a chimney job from a foundation job?
Yes, the location question captures whether the damage is on an exterior wall, chimney, foundation or base, or a walkway/patio, so you can route each lead to the right crew or specialist.
Does the size of the damaged area change how a lead is prioritized?
The intake asks whether the damage is a small spot, a medium section, or a large area or entire wall, giving your team a scope indicator alongside the damage-type and urgency answers.
Turn brick repair visitors into qualified jobs
Give every brick repair visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.