Know which pool resurfacing leads deserve an estimate
The intake asks about pool material, surface condition, and whether the pool currently holds water, then sends photo-backed, ownership-confirmed leads straight to your CRM.
The exact intake your pool resurfacing leads complete
This is the real 6-question guided intake for Pool Resurfacing — the same flow your customers finish before you ever pick up the phone.
What a qualified pool resurfacing lead should tell you
Repair or replacement of an existing pool's interior surface finish to fix cracks, roughness, staining, or leaks, typically on gunite, fiberglass, or vinyl-liner pools.
- Material Pool Made
- Issue Best Describes Pool
- Pool Able Hold Water
- How Large Pool
- Property Owner Or Authorized
- Would Like Resurfacing Project
The questions your team needs answered
Every pool resurfacing intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What material is your pool currently made of? | Segments the lead so you can route, price, and prioritize it correctly. |
| What issue best describes the pool surface's current condition? | Structural cracks carry the highest weight of the four condition options, distinguishing a full resurfacing job from a simple cosmetic touch-up. |
| Is the pool currently able to hold water without leaking? | A pool that can't hold water is treated as urgent, since leaking pools risk further structural damage the longer they sit unaddressed. |
| Approximately how large is the pool? | Segments the lead so you can route, price, and prioritize it correctly. |
| Are you the property owner or an authorized decision-maker for this project? | Confirming ownership or decision-making authority prevents your team from scheduling an estimate with someone who can't sign off on the project. |
| When would you like the resurfacing project to begin? | Project timeline separates leads ready to book immediately from those just planning ahead, which affects how quickly they should be followed up on. |
How Cliont scores pool resurfacing leads
Every answer is weighted automatically — no manual review required.
Value signals
- Rough or peeling texture
- Stains or discoloration
- Just want a cosmetic update
- Pool Able Hold Water: yes
- Property Owner Or Authorized: yes
Urgency signals
- Cracks or structural damage
- Pool Able Hold Water
See the lead your team receives
Pool Resurfacing Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for pool resurfacing workflows
| Cliont capability | Pool Resurfacing application |
|---|---|
| Conditional scoring logic | Automatically raises priority when a homeowner answers no to the pool holding water without leaking, since that combination signals a structural issue rather than a cosmetic refresh. |
| Photo capture in the intake flow | Collects images of the cracked, peeling, or stained surface described in the condition question so estimators can gauge scope before the site visit. |
| Decision-maker verification | Uses the ownership/authorization question to flag leads submitted by tenants or property managers who can't approve the resurfacing contract. |
| Answer-based lead routing to CRM | Separates ASAP leaks from planning-ahead cosmetic requests so your CRM pipeline reflects real urgency instead of one flat queue. |
Common pool resurfacing lead scenarios
Cracked pool losing water
The homeowner reports structural cracks and answers no to holding water without leaking, which the intake flags as urgent so it reaches the estimator ahead of routine requests.
Cosmetic refresh, no rush
The pool holds water fine and the homeowner just wants a cosmetic update with a timeline of just planning ahead, so the lead is captured but not pushed to the top of the queue.
Not the decision-maker
Someone fills out the form on behalf of a property but answers no to being the owner or authorized decision-maker, prompting a lower-priority flag until ownership is confirmed.
Large pool, visible staining
A large (over 25,000 gallon) pool with staining or discoloration signals a bigger job scope, which the intake surfaces separately from a small cosmetic touch-up.
Unsure of material or size
The homeowner selects not sure for both pool material and size, which the intake still routes through but flags for a discovery call before an on-site estimate is scheduled.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More pools and spas intake templates
Pool Resurfacing lead-intake FAQs
How does the intake prioritize a pool that's losing water?
The yes/no question on whether the pool currently holds water without leaking is one of the urgency signals in the catalog, so a no answer pushes the lead higher in priority than a purely cosmetic request.
What happens if the homeowner picks 'not sure' for material or size?
Not sure answers on pool material and pool size are still captured and scored, but they're a cue to confirm details on the call rather than assume scope before the estimate.
Does the intake check if the person filling it out actually owns the pool?
Yes, the catalog includes a direct question asking if the respondent is the property owner or an authorized decision-maker, and a no answer lowers the lead's weight so your team doesn't drive out to quote someone who can't approve the job.
Can I tell the difference between structural damage and a cosmetic request before I call back?
Yes, the surface condition question separates cracks or structural damage, rough or peeling texture, stains, and purely cosmetic updates, each with a different weight, so you can see job severity before you pick up the phone.
Does the resurfacing intake work for fiberglass, vinyl liner, and gunite pools?
The material question covers gunite/concrete, fiberglass, vinyl liner, or not sure, so the same intake works across pool types and passes that detail to your CRM for scoping.
How is a 'just planning ahead' lead treated differently from an ASAP request?
The project timeline question captures as soon as possible, within 1-3 months, or just planning ahead, letting you route immediate jobs differently from ones you can schedule further out.
Turn pool resurfacing visitors into qualified jobs
Give every pool resurfacing visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.