Crisis communications intake that captures spokesperson authority up
Cliont's crisis communications intake asks whether the situation is active, how soon support is needed, and who's authorized to approve statements — while collecting any existing messaging or spokesperson details so you can act immediately.
The exact intake your crisis communications leads complete
This is the real 7-question guided intake for Crisis Communications — the same flow your customers finish before you ever pick up the phone.
What a qualified crisis communications lead should tell you
Rapid-response PR support for organizations facing an active reputational incident, covering situation assessment, spokesperson readiness, and stakeholder messaging before the news cycle moves on.
- There Active Situation Affecting
- Best Describes Nature Situation
- Soon Communications Support
- Any Media Outlet Or
- Authorized Approve Public Statements
- Audiences Most Important Reach
- Have Any Existing Statement,
The questions your team needs answered
Every crisis communications intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Is there an active situation currently affecting your organization's reputation or public image? | A 'yes' signals a live reputational emergency that needs immediate agency attention rather than a routine consultation. |
| What best describes the nature of the situation? | The situation type determines which crisis playbook and spokesperson prep the agency should propose before the call. |
| How soon do you need communications support? | Choosing 'immediately' versus 'preparing ahead' separates true emergencies from proactive planning work with very different urgency. |
| Has any media outlet or journalist already contacted you about this? | Confirmed media contact means the response window is already closing and the lead needs same-day outreach. |
| Are you authorized to approve public statements on behalf of your organization? | Knowing whether the submitter can approve statements shows if the strategy call can move to messaging decisions or needs a decision-maker looped in first. |
| Which audiences are most important to reach with your response? | The stakeholder groups selected shape which channels and message framing the team needs prepared before the call. |
| Do you currently have any existing statement, messaging, or spokesperson identified? | Knowing whether a statement or spokesperson already exists tells the agency how much groundwork is needed before the first conversation. |
How Cliont scores crisis communications leads
Every answer is weighted automatically — no manual review required.
Value signals
- There Active Situation Affecting: yes
- Today or tomorrow
- This week
- Preparing ahead of a potential issue
- Authorized Approve Public Statements: yes
Urgency signals
- There Active Situation Affecting
- Immediately (within hours)
See the lead your team receives
Crisis Communications Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for crisis communications workflows
| Cliont capability | Crisis Communications application |
|---|---|
| Real-time lead scoring | Combines the active-situation answer with the urgency timeframe so an 'active, need help within hours' submission surfaces above a routine planning inquiry instantly. |
| Conditional branching | The situation-type selection (media coverage, social backlash, legal issue, safety incident) can route the client toward different follow-up questions or messaging paths. |
| Authorization gating | Flags whether the submitter is authorized to approve statements, so the agency can request the right decision-maker before booking a strategy call that stalls. |
| Document intake | Collects any existing statement, messaging draft, or spokesperson details upfront, cutting prep time before the first call. |
| Multi-audience tagging | Captures every stakeholder group selected — media, regulators, investors, employees — so the team can prep tailored talking points before speaking with the client. |
Common crisis communications lead scenarios
Journalist already calling
The submitter confirms media has reached out and needs support within hours — the intake flags this as an immediate, same-day priority ahead of anyone still preparing a response.
Proactive crisis planning
No active incident yet, but the client wants messaging in place before a known risk surfaces — timed differently from an active emergency but still routed as a real opportunity.
Submitter can't approve statements
The intake reveals the person filling out the form isn't authorized to sign off on public statements, so the agency knows to loop in a decision-maker before scheduling the strategy call.
Social backlash, no press yet
The situation type selected is social media backlash with no journalist contact reported, pointing to a different response playbook than a legal or safety incident.
Multi-stakeholder incident
The client selects several audiences at once — employees, regulators, and customers — signaling a broader, more coordinated response than a single-audience media issue.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More public relations intake templates
Crisis Communications lead-intake FAQs
How does the intake separate a real emergency from general planning?
It combines whether the situation is currently active with how soon support is needed — a client selecting 'immediately' with an active situation scores far higher than one preparing ahead of a potential issue.
What happens if the person submitting the form can't approve public statements?
That answer is captured directly in the intake and weighted lower than a submitter who has approval authority, so you know before the call whether you're talking to the decision-maker or need to ask for one.
Can the intake tell me if a journalist has already contacted the client?
Yes — there's a direct yes/no question for existing media contact, which is one of the clearest signals that a response window is already closing.
Does the form distinguish between different types of crises?
Clients select the nature of the situation from options like negative media coverage, social media backlash, legal or regulatory issues, or safety incidents, so you know which type of response you're walking into before the call.
What if the client already has a spokesperson or draft statement?
The intake asks directly whether any statement, messaging, or spokesperson is already in place, so you can gauge how much groundwork is needed rather than starting from zero.
How do I know which stakeholders the response needs to address?
The intake lets clients select multiple audiences — customers, employees, media, investors, regulators, or the general public — so you can see the full scope before the strategy call.
Turn crisis communications visitors into qualified clients
Give every crisis communications visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.