Know which press release leads are worth strategy call time
Confirm whether the release is finished, capture its purpose and target geography, and collect the draft copy up front so PR teams stop drafting proposals for enquiries that were never ready to distribute.
Preview your press release distribution intake
Explore 6 questions from the Press Release Distribution template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified press release distribution lead should tell you
Distribution of a finished press release to targeted media outlets, wires, and journalists, qualified by whether the release exists, its purpose, and how far it needs to reach.
- Already Have Finished Press
- Main Purpose This Press
- Geographic Reach Want This
- Industries Or Media Types
- This Press Release Distributed
- Have Authority Approve This
The questions your team needs answered
Every press release distribution intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Do you already have a finished press release ready to distribute? | Whether a finished release already exists determines how much work is needed before distribution can actually happen. |
| What is the main purpose of this press release? | The stated purpose signals both urgency and the type of media angle required, from a routine milestone to a crisis response. |
| What geographic reach do you want for this distribution? | Geographic reach dictates the scope and cost of the distribution network needed to fulfill the request. |
| Which industries or media types are most relevant for coverage? | Naming relevant industries or media types lets the team target the right outlets instead of a generic blast. |
| When do you need this press release distributed? | The requested timeline shows how soon the team must act to avoid missing the window for coverage. |
| Do you have the authority to approve this distribution and its content? | Confirming approval authority identifies whether the requester can actually greenlight content before a proposal gets drafted. |
How Cliont scores press release distribution leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- Already Have Finished Press: yes
- As soon as possible
- This week
- Within the next two weeks
- Flexible or no fixed date
- Have Authority Approve This: yes
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Press Release Distribution Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for press release distribution workflows
| Cliont capability | Press Release Distribution application |
|---|---|
| Lead scoring | Combines whether the release is finished with whether the requester has approval authority, so a ready, sign-off-empowered lead scores higher than one still in draft or awaiting sign-off. |
| Document upload | Collects the draft press release and supporting media assets during intake so your team can review the actual copy before the strategy call instead of chasing it afterward. |
| Routing rules | Uses the geographic reach answer to route local, national, and international requests differently based on the distribution networks each requires. |
| CRM sync | Tags qualified leads in your CRM with their stated purpose — launch, milestone, event, funding, or crisis — so pipeline views reflect the type of PR work involved. |
| Lead notifications | Surfaces the stated timeline immediately so as-soon-as-possible requests reach your inbox ahead of flexible, no-fixed-date enquiries. |
Example press release distribution lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Release ready, tight deadline
The release is finished, the requester has approval authority, and distribution is needed as soon as possible — the intake surfaces this as a high-priority, ready-to-book lead.
Draft still in progress
No finished release exists yet and the purpose is a crisis or issue response, so the intake flags this for a readiness check before any distribution timeline is discussed.
National launch, targeting unclear
A product launch needs national reach but the client isn't sure which industries or media types matter, prompting the intake to capture that gap for the strategy call.
Submitted without sign-off
A marketing coordinator submits the request but can't approve the release content, so the intake routes this toward getting the actual decision-maker on the call instead of a proposal.
International reach, no draft yet
The client wants international coverage but has no finished release, combining a wide-scope request with an early-stage draft that needs different follow-up than a ready-to-send job.
Connect Cliont to your workflow
Connect your CRM
HubSpot, HighLevel, monday.com
Connect your legal software
Lawmatics, MyCase, Clio Manage and Clio Grow
Notify your team
Email, SMS, Slack
Configure other destinations
Google Sheets, configured webhooks, Zapier and API workflows
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More public relations intake templates
Press Release Distribution lead-intake FAQs
How does the intake handle enquiries where the press release isn't finished yet?
The catalog captures whether a finished release already exists, and a 'no' answer carries a lower weight than a 'yes' — these leads still come through but are distinguished from ready-to-distribute requests so you can prioritize accordingly.
Can the form separate local distribution requests from national or international ones?
Yes, geographic reach is a single-choice field with local/regional, national, and international options, so you can see the scope of the request before quoting or scheduling a call.
What happens if the person filling out the form can't approve the release content?
The approval-authority question carries a much lower weight when the answer is no, which flags that the actual decision-maker still needs to sign off before you invest time in a proposal.
Does the intake ask what kind of media coverage the client is hoping for?
Yes, a multi-choice field lets the client indicate relevant industries or media types — business and finance, trade, local, lifestyle, or technology — so your targeting conversation starts with real input.
How is timing captured for a distribution request?
A single-choice timeline question ranges from as soon as possible to flexible with no fixed date, giving you a clear read on how quickly the release needs to go out.
Is this the same intake used for crisis communications or product launch PR?
No — this intake is built around release readiness, purpose, geographic reach, and approval, while crisis communications and product launch PR sit as separate subservices with their own qualification paths.
Turn press release distribution visitors into qualified clients
Give every press release distribution visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.