Know which event publicity leads are worth strategy-call time
Capture the event date, publicity goals, and budget status up front, then let Cliont score decision-making authority before your team drafts anything. Press release drafts and media list status arrive with the lead, already organized in your CRM.
The exact intake your event publicity leads complete
This is the real 7-question guided intake for Event Publicity — the same flow your customers finish before you ever pick up the phone.
What a qualified event publicity lead should tell you
Media outreach and promotional activity designed to build press coverage and public attendance for a specific event, scoped by event type, event timing, and how ready the client's press materials already are.
- Event Publicity
- Event Scheduled Take Place
- Have Decision-Making Authority Over
- Publicity Goals Most Important
- Already Have Press Release
- Geographic Area Should Publicity
- There Budget Already Approved
The questions your team needs answered
Every event publicity intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of event needs publicity? | Segments the lead so you can route, price, and prioritize it correctly. |
| When is the event scheduled to take place? | Event timing carries substantial scoring weight because PR teams need enough lead time to secure media coverage before the event actually happens. |
| Do you have decision-making authority over this event's publicity efforts? | Decision-making authority is one of the two most heavily weighted answers because publicity plans stall when the person submitting the form can't approve the final strategy. |
| Which publicity goals are most important for this event? | Which publicity goals are selected shows whether the client mainly wants press coverage, attendance, or social buzz — each implies a different scope of outreach work. |
| Do you already have a press release or media list prepared? | Whether a press release or media list already exists tells your team if this is a from-scratch engagement or a faster, lighter-touch one. |
| What geographic area should the publicity target? | Segments the lead so you can route, price, and prioritize it correctly. |
| Is there a budget already approved for publicity activities? | Confirmed budget approval signals organizational backing behind the event rather than someone still exploring options. |
How Cliont scores event publicity leads
Every answer is weighted automatically — no manual review required.
Value signals
- Within 2 weeks
- 2 to 4 weeks
- 1 to 3 months
- More than 3 months
- Date not set yet
- Have Decision-Making Authority Over: yes
See the lead your team receives
Event Publicity Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for event publicity workflows
| Cliont capability | Event Publicity application |
|---|---|
| Weighted scoring | Event timing and decision-making authority are the two most heavily weighted answers, so an imminent, authorized event outranks a distant or unconfirmed one automatically. |
| Multi-select goal capture | Publicity goals like media coverage, increased attendance, or sponsor visibility are captured together, so your team knows the engagement's real objective before pitching scope or price. |
| Readiness check | The press release and media list readiness question tells you whether you're starting a build from zero or refining materials the client already has. |
| CRM routing | Leads with confirmed budget and decision-making authority route into your CRM as commercial-ready, while lower-authority or budget-pending leads still arrive but flagged for a confirmation step. |
Common event publicity lead scenarios
Product launch, budget already approved
The client picks product launch, confirms budget approval, and has decision-making authority — a combination that pushes the lead straight into the High Priority band.
Fundraiser with no date locked yet
Someone fills out the intake for a nonprofit event before a date is set; the timing answer still scores, but neither press release nor media list is ready, so the lead is flagged for a discovery call instead of a scoped proposal.
Grand opening from a non-decision-maker
A marketing coordinator submits the form on behalf of a business owner and answers 'no' to decision-making authority — the lead still routes to your CRM, but scored lower so your team knows to confirm approval before proposing.
Community event, social buzz only
The client selects a community event with social media buzz and brand awareness as the only goals, no budget approved yet, and geographic scope limited to local — useful for triaging smaller-scope requests differently from national press pushes.
Conference with press kit already built
The client selects conference, confirms both press release and media list are ready, and wants national media coverage — signaling a lead that can move to pitching faster than one starting from scratch.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More public relations intake templates
Event Publicity lead-intake FAQs
How does the intake decide if an event publicity lead is worth a strategy call?
It combines how soon the event is happening, whether the person answering has decision-making authority over publicity, and whether budget is already approved — the three heaviest-weighted signals in the catalog.
What happens if the client hasn't locked in an event date yet?
The intake still accepts 'Date not set yet' as a valid answer, but it carries the lowest weight of the timing options, so those leads score lower and can be triaged as early-stage rather than urgent.
Does the intake check if a client already has a press release or media list ready?
Yes — one question captures whether both, one, or neither are ready, which tells your team upfront whether the engagement starts from scratch or from existing materials.
How is Event Publicity different from Media Relations or Product Launch PR in the intake?
Event Publicity is scoped around a dated event (conference, fundraiser, grand opening, etc.) with timing-based scoring, while Product Launch PR and Media Relations are separate subservices with their own intake logic for ongoing press relationships or launch-specific campaigns.
What if the person filling out the form isn't the actual decision-maker?
The lead still gets captured and routed to your CRM, but a 'no' on decision-making authority scores lower than a 'yes,' flagging it for a confirmation step before your team invests time in a full proposal.
Can I see which publicity goals matter most to the client before the call?
Yes — the intake captures publicity goals as a multi-select, so you'll see whether the client prioritizes media coverage, attendance, brand awareness, social buzz, or sponsor visibility before you draft anything.
Turn event publicity visitors into qualified clients
Give every event publicity visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.