Know which launch PR enquiries deserve a strategy call
The intake asks what stage the launch is in, which PR support areas matter most, and whether the client can approve spend — plus collects existing marketing materials before your team drafts anything.
The exact intake your product launch pr leads complete
This is the real 6-question guided intake for Product Launch PR — the same flow your customers finish before you ever pick up the phone.
What a qualified product launch pr lead should tell you
PR support scoped to a specific product launch, spanning media outreach, press release writing, influencer or partner relations, and launch event planning, matched to how far along the launch already is.
- Stage Product Launch In
- Organization Launching This Product
- Pr Support Areas Interested
- Have Authority Approve Pr
- Already Have Marketing Materials
- Geographic Markets Should This
The questions your team needs answered
Every product launch pr intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What stage is your product launch currently in? | A launch happening within weeks needs a faster response than a concept-stage enquiry, so this answer drives how urgently the lead should be worked. |
| What type of organization is launching this product? | Knowing whether the submitter is the business itself or a marketing team representing a client changes who needs to be on the strategy call. |
| Which PR support areas are you interested in for this launch? | The specific mix of media outreach, press release writing, influencer relations, and event planning selected determines the scope and staffing a proposal would require. |
| Do you have the authority to approve PR spending for this launch? | Confirmed spending authority is the strongest signal that a proposal will actually get a decision, versus a lead who still needs to loop in a budget holder. |
| Do you already have marketing materials such as photos or product descriptions ready? | Whether materials like photos or product descriptions already exist affects how much prep work falls on your team before pitching media. |
| What geographic markets should this PR effort target? | The target markets named here indicate whether the outreach needs local, national, or multi-region media relationships you can actually deliver. |
How Cliont scores product launch pr leads
Every answer is weighted automatically — no manual review required.
Value signals
- Media outreach and pitching
- Press release writing
- Influencer or partner relations
- Launch event planning
- Have Authority Approve Pr: yes
Disqualifiers
- Not sure yet
See the lead your team receives
Product Launch PR Lead
From first click to qualified lead
Follow prospects and clients through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the project
Smart questions adapt to their project and capture the full scope.
They share the details
The scope and any documents come attached, so you can scope before the first call.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for product launch pr workflows
| Cliont capability | Product Launch PR application |
|---|---|
| Weighted multi-choice scoring | Media outreach, press release writing, influencer relations, and event planning carry different weights on q003, so a client requesting several high-weight services scores higher than one who only wants a single press release. |
| Budget-authority flagging | The yes/no spending-approval question (q004) is weighted 9 for yes versus 3 for no, so leads without a confirmed budget holder are visibly deprioritized from ones ready to move forward. |
| Stage-based routing | Launch-stage answers (concept, pre-launch, launching within weeks, already launched) let you route near-term launches for faster follow-up than early-concept enquiries. |
| Upload collection on intake | Clients can attach existing marketing materials referenced in q005 directly to the submission, so your team isn't chasing photos or product descriptions after the call is booked. |
Common product launch pr lead scenarios
Launching within weeks, full scope
A client selects media outreach, press release writing, and event planning while confirming they hold spending authority — the intake scores this as high priority given the tight timeline and breadth of support needed.
Concept-stage, unsure what they need
A founder in the concept or planning stage selects 'Not sure yet' for support areas — the intake still captures this as a real lead but flags it for a scoping conversation rather than a proposal.
Marketing team, no budget authority
Someone representing a client answers no to spending approval on q004 — the intake routes this as a lead that needs a second contact confirmed before a proposal is worth writing.
Already launched, post-launch push
A business selects 'Already launched' on launch stage but still wants media outreach and influencer relations — the intake distinguishes this from a pre-launch campaign so the strategy call is framed correctly.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book projects
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More public relations intake templates
Product Launch PR lead-intake FAQs
What happens when a lead selects 'Not sure yet' for PR support areas?
That answer is still captured and scored as a real lead rather than discarded — it signals the client needs a scoping conversation before you can quote a specific scope of work.
How does the intake handle leads without budget authority?
The spending-authority question is weighted so a 'no' answer scores lower than a confirmed 'yes,' letting you decide whether to still take the call or ask who the actual approver is first.
Can the intake tell the difference between a business owner and a marketing team submitting on a client's behalf?
Yes — the organization-type question separates businesses, nonprofits, professional practices, and marketing teams representing a client, so you know upfront who you're actually talking to.
Does the intake ask which markets the launch is targeting?
Yes, a free-text field lets the client specify the geographic markets for the launch, which helps you judge whether the outreach scope matches your media network before the call.
What if the product has already launched by the time someone fills out the form?
The launch-stage question includes an 'Already launched' option, so those leads are flagged differently from pre-launch enquiries and you can frame the strategy call around post-launch coverage instead.
Does the intake collect existing marketing materials before the call?
It asks whether photos or product descriptions already exist, and required uploads let the client attach them directly, so you're not starting the strategy call from zero.
Turn product launch pr visitors into qualified clients
Give every product launch pr visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you take the first call.