Permanent makeup intake that asks what your team actually needs to
Ask whether it's a first-time procedure, touch-up, or correction, confirm the skin in the treatment area is free of irritation, and collect reference photos and allergy history before a chair is ever held.
The exact intake your permanent makeup leads complete
This is the real 6-question guided intake for Permanent Makeup — the same flow your customers finish before you ever pick up the phone.
What a qualified permanent makeup lead should tell you
A cosmetic tattooing procedure that deposits pigment into the skin to define brows, eyeliner, lips, or scalp, requiring intake on treatment area, whether it's a first visit or touch-up, current skin condition, and known allergies.
- Area Interested In Having
- This First-Time Procedure Or
- Skin In Treatment Area
- Soon Would Like Schedule
- Have Any Known Allergies
- Have Reference Photos Or
The questions your team needs answered
Every permanent makeup intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Which area are you interested in having done? | The area selected (brows, eyeliner, lips, or scalp) determines which artist and time slot the lead needs, so it should route accordingly. |
| Is this a first-time procedure or a touch-up on existing permanent makeup? | Whether the request is a first-time procedure, touch-up, or correction carries the heaviest weight in the score and signals how much review the lead needs before booking. |
| Is the skin in the treatment area currently free of any conditions or irritation? | Skin that isn't currently free of conditions or irritation lowers the score and flags a lead that may need a consult before an appointment can be held. |
| How soon would you like to schedule this service? | Segments the lead so you can route, price, and prioritize it correctly. |
| Do you have any known allergies to pigments, numbing agents, or metals? | A reported allergy to pigments, numbing agents, or metals is a detail your team should confirm before proceeding, regardless of how ready the client otherwise seems. |
| Do you have reference photos or examples of the look you want? | Whether the client already has reference photos indicates how clear their expectations are, which affects how much consult time the appointment will need. |
How Cliont scores permanent makeup leads
Every answer is weighted automatically — no manual review required.
Value signals
- First time
- Touch-up from same artist
- Touch-up from a different artist
- Correction of unwanted prior work
- Skin In Treatment Area: yes
See the lead your team receives
Permanent Makeup Lead
From first click to qualified lead
Follow clients and members through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the appointment
Smart questions adapt to their appointment and capture the full scope.
They add reference photos
Inspiration and reference photos come attached, so you prep the right look.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for permanent makeup workflows
| Cliont capability | Permanent Makeup application |
|---|---|
| Conditional branching | When a client selects 'Correction of unwanted prior work' or a touch-up from a different artist, the intake can be structured to prompt for more detail on the existing work before it reaches your CRM. |
| Photo upload widget | Collects reference photos of the desired look and, for touch-ups or corrections, photos of the existing permanent makeup so your team isn't booking blind. |
| Lead scoring engine | Weights the answers to the procedure-type question and the skin-condition question so a first-time client with clear skin scores higher than one needing correction work with irritation present. |
| CRM routing | Sends the completed answer set, including treatment area, procedure type, and allergy disclosure, straight to your CRM instead of leaving it buried in a form inbox. |
Common permanent makeup lead scenarios
First-time brow client, clear skin
A new client wants eyebrows done, reports no skin irritation, and uploads reference photos, giving the intake a clean, high-value profile to prioritize.
Touch-up from a different artist
The client had permanent makeup done elsewhere and wants a touch-up; the intake flags this as a distinct procedure type so your team can review prior work before booking.
Correction of unwanted prior work
A client is seeking correction of another artist's permanent makeup, which the intake treats as its own procedure category since it typically needs a closer look before scheduling.
Known pigment or metal allergy
A client answers yes to having allergies to pigments, numbing agents, or metals, surfacing a detail your team should confirm before confirming the appointment.
Just exploring, no reference photos
A client selects the lowest-urgency timeline option and hasn't provided reference photos, giving your team visibility into leads that need more nurturing before booking.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book appointments
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More skincare and esthetics intake templates
Permanent Makeup lead-intake FAQs
Does the intake tell me if a lead is a new client or a touch-up?
Yes. The intake asks whether the request is a first-time procedure, a touch-up from the same or a different artist, or a correction of prior unwanted work, and each answer carries its own weight in the lead score.
What happens if a client reports an allergy to pigments or numbing agents?
The intake asks directly about allergies to pigments, numbing agents, or metals, so your team can see that detail on the lead before deciding how to proceed with scheduling.
Can clients upload reference photos before their appointment?
Yes, the intake asks whether the client has reference photos or examples of the look they want, so you can review their expectations before the appointment is confirmed.
How does the intake handle a client with skin irritation in the treatment area?
The intake asks whether the skin in the treatment area is currently free of any conditions or irritation, which is one of the stronger signals used to assess whether the lead is ready to book.
Does the intake distinguish between brows, lips, eyeliner, and scalp work?
Yes, clients select which area they're interested in from brows, eyeliner, lips, scalp micropigmentation, or other, so leads route to your team already labeled by procedure area.
Will I know how soon a lead wants to book?
The intake asks whether the client wants to schedule as soon as possible, within a month, within a few months, or is just exploring, so you can see timeline alongside procedure type and skin condition.
Turn permanent makeup visitors into qualified appointments
Give every permanent makeup visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you hold a chair.