Know which summer camp leads are worth intro session time
The intake captures camper age range, headcount, and whether the family needs full-day, half-day, or overnight care, then checks that the person filling it out can actually authorize enrollment before it reaches your CRM.
Preview your summer camp intake
Explore 7 questions from the Summer Camp template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified summer camp lead should tell you
A seasonal camp program for children, teens, or groups that requires matching camper age, headcount, and preferred activities to available sessions before staff can commit space or lifeguards to a start date.
- Enrolling In Summer Camp
- Age Range Campers
- Many Campers Enroll
- Would Like Camp Program
- Camp Experience
- Full-Day Care, Half-Day Care,
- Authorized Make Enrollment Decisions
The questions your team needs answered
Every summer camp intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Who are you enrolling in the summer camp? | Whether someone is enrolling their own child versus a group, team, or employees changes both staffing needs and who ultimately needs to confirm the booking. |
| What age range are the campers? | Camper age range determines which sessions and staff ratios the camp can actually offer, so mismatched ages can be flagged before staff call back. |
| How many campers do you need to enroll? | Headcount is directly weighted, with larger group enrollments scoring higher since they represent more program capacity filled at once. |
| When would you like the camp program to start? | Start timing carries the widest weight spread of any question, separating leads ready to book now from those still just exploring. |
| What type of camp experience are you looking for? | Swimming and water activities is the one activity type flagged as urgent, since it typically requires lifeguard staffing your team needs to confirm fast. |
| Do you need full-day care, half-day care, or overnight camp? | Full-day, half-day, and overnight camp each require different staffing and supervision models, so this answer routes the lead toward the right session type. |
| Are you authorized to make enrollment decisions for the campers? | The weighted yes/no split means leads from someone who can't confirm enrollment are still routed but scored lower than those from a confirmed decision-maker. |
How Cliont scores summer camp leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- One
- Two to five
- Six or more
- As soon as possible
- Within a month
- On specific future dates
Urgency signals
- Swimming and water activities
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Summer Camp Lead
From first click to qualified lead
Follow clients and members through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the appointment
Smart questions adapt to their appointment and capture the full scope.
They add reference photos
Inspiration and reference photos come attached, so you prep the right look.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for summer camp workflows
| Cliont capability | Summer Camp application |
|---|---|
| Weighted lead scoring | Combines the headcount answer (one, two to five, six or more) with start-timing weight (as soon as possible down to just exploring) so larger, sooner-starting enrollments surface first. |
| Multi-select activity capture | Records every activity type a family selects, including swimming and water activities, which is flagged as an urgency signal tied to lifeguard staffing needs. |
| Decision-authority check | The yes/no authorization question is weighted so leads from someone unable to confirm enrollment (weight 3) are distinguishable from an authorized decision-maker (weight 10). |
| Branching intake logic | Care-type selection (full-day, half-day, overnight, not sure) can route the lead toward the specific session type before staff ever open the message. |
Example summer camp lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Last-minute swim camp request
A parent wants a spot starting as soon as possible and selects swimming and water activities, both flagged as high-urgency signals so lifeguard-dependent sessions get staffed correctly.
Multi-child sibling enrollment
A family is enrolling two to five or six or more campers at once, which scores higher on headcount weight than a single-camper inquiry.
Team or organization booking
Someone is enrolling a group or team rather than their own child, so the intake also checks whether they're authorized to make that enrollment decision before staff reach out.
Early-season browsing inquiry
A parent selects 'just exploring options' for start timing, the lowest-weighted timing answer, so the lead still routes but isn't treated as ready to book.
Overnight camp specific request
A family specifically needs overnight care rather than full-day or half-day, which changes staffing and supervision requirements before your team confirms availability.
Connect Cliont to your workflow
Connect your CRM
HubSpot, HighLevel, monday.com
Connect your legal software
Lawmatics, MyCase, Clio Manage and Clio Grow
Notify your team
Email, SMS, Slack
Configure other destinations
Google Sheets, configured webhooks, Zapier and API workflows
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More recreational programs intake templates
Summer Camp lead-intake FAQs
Can the intake tell the difference between a parent enrolling one child and a group booking?
Yes. The first question asks who's being enrolled, with options for a child, the enrollee themselves, a group or team, or employees, so group and team inquiries route differently than an individual parent request.
How does the intake handle families enrolling multiple children?
Headcount is captured directly, with two to five and six or more campers weighted higher than a single enrollment, since larger bookings represent more program capacity.
Does the intake flag swim-specific camp requests differently?
Swimming and water activities is treated as a higher-urgency activity selection, since it typically requires lifeguard staffing and scheduling your team needs to confirm quickly.
What happens when someone is 'just exploring' rather than ready to enroll?
That start-timing answer carries the lowest weight of the options, so those leads still reach your CRM but aren't scored as urgent, letting staff prioritize accordingly.
Does the intake confirm the person can actually authorize enrollment?
Yes, a direct yes/no question checks enrollment authority, which matters most for group, team, or employee bookings where the person filling out the form may not be the final decision-maker.
Can the intake distinguish full-day, half-day, and overnight camp needs?
A dedicated question captures full-day, half-day, overnight, or not sure, so staff know the staffing and supervision model a family needs before booking an intro session.
Turn summer camp visitors into qualified appointments
Give every summer camp visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you hold a chair.