Know which fire damage leads are worth an assessment
Every enquiry captures the property type, which areas were affected by fire, smoke, or soot, and whether an insurance claim is active — plus photos of the damage — so you can prioritize the assessment schedule before rolling a crew.
The exact intake your fire damage cleanup leads complete
This is the real 7-question guided intake for Fire Damage Cleanup — the same flow your customers finish before you ever pick up the phone.
What a qualified fire damage cleanup lead should tell you
Cleanup of soot, smoke residue, and fire-damaged materials at a property following a confirmed fire, scoped by which areas were affected, whether the site is safe to enter, and insurance claim status.
- Fire Already Occurred At
- Property Was Affected By
- Areas Were Impacted By
- Property Safe Enter
- Property Owner, Landlord, Manager,
- Soon Cleanup Work Begin
- Have Active Insurance Claim
The questions your team needs answered
Every fire damage cleanup intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Has a fire already occurred at the property? | A confirmed fire is the strongest baseline value signal — unconfirmed cases score far lower since there's nothing yet to scope. |
| What type of property was affected by the fire? | Segments the lead so you can route, price, and prioritize it correctly. |
| What areas were impacted by fire, smoke, or soot? | The scope of impacted areas, from a single room to the entire structure, is the primary driver of job size and crew requirements. |
| Is the property currently safe to enter? | Entry safety status flags whether a site needs board-up or hazard clearance before an assessment can even happen. |
| Are you the property owner, landlord, manager, or insurer's representative? | Confirming the requester is the owner, landlord, manager, or insurer's representative filters out people who can't authorize the work. |
| How soon do you need cleanup work to begin? | How soon cleanup needs to start separates same-day dispatch requests from leads still weighing their options. |
| Do you have an active insurance claim related to this fire damage? | Active insurance claim status tells your team whether the job runs through insurance billing or direct payment before the assessment. |
How Cliont scores fire damage cleanup leads
Every answer is weighted automatically — no manual review required.
Value signals
- Fire Already Occurred At: yes
- Single room
- Multiple rooms
- Entire structure
- Odor only, no visible damage
- Not sure
Urgency signals
- Declared unsafe by authorities
- Immediately
See the lead your team receives
Fire Damage Cleanup Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for fire damage cleanup workflows
| Cliont capability | Fire Damage Cleanup application |
|---|---|
| Conditional branching | A response of 'Declared unsafe by authorities' on the entry-safety question can route the lead toward board-up coordination before an assessment is even scheduled. |
| Weighted lead scoring | Confirmed fire occurrence and entire-structure damage carry the highest weights, pushing genuine large-loss jobs to the top of your queue over odor-only or unconfirmed inquiries. |
| Role verification | Capturing whether the requester is the owner, landlord, manager, or insurer's representative stops your team from scoping work for someone who can't authorize it. |
| CRM field mapping | Insurance claim status is passed through as a distinct field so your CRM can separate direct-insurance jobs from out-of-pocket work without manual re-entry. |
Common fire damage cleanup lead scenarios
Single-room kitchen fire
Homeowner confirms a fire occurred, damage is contained to one room, and the property is safe to enter. The intake flags this as a straightforward job ready for a fast assessment.
Whole-structure loss, unsafe access
A landlord reports fire damage across the entire structure but the property has been declared unsafe by authorities. The intake surfaces the access restriction so your team can coordinate board-up or hazard clearance before scheduling.
Odor-only, no visible damage
A caller isn't sure a fire even occurred but reports lingering smoke odor with no visible damage. The intake still captures the details but this profile carries a lower value signal than confirmed structural damage.
Multi-family rental, active claim
A property manager reports multiple rooms impacted in a rental unit with an insurance claim already filed. The intake confirms authorization to request work and flags the active claim for your billing workflow.
Commercial loss, still deciding
A commercial business reports entire-structure damage but is still assessing insurance options and timeline. The intake captures scope and urgency separately so you can follow up appropriately instead of treating it as immediate dispatch.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More fire and smoke restoration intake templates
Fire Damage Cleanup lead-intake FAQs
What happens when a caller says the property isn't safe to enter?
The intake records the entry-safety status as its own field, so a site declared unsafe by authorities or limited to supervised access is flagged before your crew shows up unprepared.
Does the intake confirm the caller is actually authorized to request the work?
Yes — it asks whether the requester is the property owner, landlord, manager, or insurer's representative, which filters out inquiries from people who can't sign off on a job.
What if the caller isn't certain a fire actually occurred?
The intake starts with a direct yes/no on whether a fire has occurred. Confirmed fires score significantly higher than uncertain or precautionary inquiries, so your team can tell the difference at a glance.
How does insurance claim status get used?
The intake captures whether a claim is filed, being planned, not applicable, or unclear, giving your team the payment context needed before the assessment instead of discovering it on-site.
Can the intake tell the difference between odor-only calls and real structural fire damage?
Yes — the impacted-areas question distinguishes single room, multiple rooms, entire structure, and odor-only with no visible damage, so smoke-odor calls don't get treated the same as full structural losses.
How is this different from the Smoke Damage Cleanup or Soot Removal intake?
Fire Damage Cleanup assumes an actual fire event and captures affected-area scope, entry safety, and insurance claim status; Smoke Damage Cleanup and Soot Removal are for residue and odor issues that may not involve structural fire loss.
Turn fire damage cleanup visitors into qualified jobs
Give every fire damage cleanup visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.