Know which soot removal leads are worth an assessment
Ask what caused the soot, which surfaces or systems it reached, and whether smoke odor still lingers, then collect photos so HVAC and structural jobs surface before you schedule an assessment.
The exact intake your soot removal leads complete
This is the real 7-question guided intake for Soot Removal — the same flow your customers finish before you ever pick up the phone.
What a qualified soot removal lead should tell you
Removal of soot residue left on walls, ceilings, HVAC systems, structural elements, and belongings after a fire or smoke event, distinct from odor treatment or structural fire repair.
- Caused Soot In Property
- Areas Affected By Soot
- There Persistent Smoke Odor
- Soon Soot Removal Service
- Property Owner Or Authorized
- Fire Department Or Restoration
- There Active Insurance Claim
The questions your team needs answered
Every soot removal intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What caused the soot in your property? | The cause of the soot (structural fire vs. candle residue, for example) tells the crew what scope and equipment to prepare before the assessment. |
| Which areas are affected by soot? | Soot reaching HVAC systems or structural framing is weighted well above surface-only walls or furniture because it usually requires specialty containment and equipment. |
| Is there a persistent smoke odor in the affected area? | A persistent smoke odor often signals soot has penetrated beyond visible surfaces, so it raises the lead's score. |
| How soon do you need soot removal service? | How soon the owner needs service directly determines whether this lead should be scheduled ahead of others in the queue. |
| Are you the property owner or authorized to approve this service? | Confirming the submitter can approve the work prevents a crew from being dispatched to a site where no one is authorized to sign off. |
| Has a fire department or restoration company already inspected the damage? | Knowing whether a prior inspection already happened helps the team decide what documentation to request instead of duplicating an assessment. |
| Is there an active insurance claim for this damage? | Insurance claim status shapes what paperwork and billing path the job follows once it reaches the CRM. |
How Cliont scores soot removal leads
Every answer is weighted automatically — no manual review required.
Value signals
- Walls or ceilings
- Furniture or belongings
- HVAC system or ductwork
- Not sure
- There Persistent Smoke Odor: yes
- Within a week
Urgency signals
- Structural fire
- Structural elements (beams, framing)
- Immediately
See the lead your team receives
Soot Removal Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for soot removal workflows
| Cliont capability | Soot Removal application |
|---|---|
| Automated lead scoring | Weighs soot in HVAC/ductwork or structural framing above surface-only walls or furniture, so jobs needing specialty containment surface ahead of simple wipe-downs. |
| Conditional branching | Insurance claim status changes what follow-up documentation is requested, so leads with an open claim carry different notes into the CRM than self-pay jobs. |
| Photo and video upload widget | Captures soot-affected walls, HVAC vents, and belongings before the assessment so crews know equipment needs before arrival. |
| CRM routing | Leads confirmed as owner-authorized route straight to scheduling, while leads where authorization is unclear are flagged for a verification step first. |
Common soot removal lead scenarios
Structural fire, HVAC contamination
A structural fire has pushed soot into ductwork and framing with an immediate need, so the intake flags this for priority scheduling ahead of surface-only jobs.
Tenant reports damage, not owner
Someone other than the property owner submits the form, so authorization to approve service isn't yet confirmed and the lead is flagged for verification before a crew is dispatched.
Lingering odor, unclear scope
Persistent smoke odor is reported after a nearby wildfire but the caller isn't sure which surfaces are affected, signaling the assessment needs to define scope rather than just quote a cleanup.
Open insurance claim, kitchen fire
A kitchen fire has damaged walls and ceilings and a claim is already open, so the intake carries that documentation context into the CRM for the estimator.
Just researching after smoke exposure
No active damage areas selected, no claim involved, and the timeline is 'just researching,' so this routes as a lower-priority lead instead of triggering a same-day dispatch.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More fire and smoke restoration intake templates
Soot Removal lead-intake FAQs
How does the intake decide which soot removal leads are highest priority?
Leads that report soot in HVAC systems, ductwork, or structural elements score higher than surface-only reports on walls or furniture, and a persistent smoke odor adds further weight since it often signals deeper penetration.
What happens if the person filling out the form isn't the property owner?
The intake asks whether the submitter is the owner or authorized to approve service; if not, the lead still comes through but is flagged so your team can confirm authorization before scheduling a crew.
Can the form tell me if there's already an active insurance claim?
Yes, the intake asks whether a claim is open, being planned, not involved, or unclear, and that status is passed to your CRM so estimators know what documentation to expect.
Does the intake check if the fire department or another company already inspected the property?
Yes, this is a direct yes/no question in the catalog, and a prior inspection is useful context for scoping the assessment and requesting any existing reports.
What photos should property owners submit before an assessment?
The intake is built to collect close-up photos of soot on affected surfaces and HVAC vents plus damaged belongings, giving your crew a sense of scope before they roll a truck.
How is this different from the intake for Odor Removal or Smoke Damage Cleanup?
Soot Removal intake centers on the cause of the fire and which surfaces or systems carry visible residue, while Odor Removal and Smoke Damage Cleanup are separate sibling subservices with their own qualification paths so leads route to the right crew.
Turn soot removal visitors into qualified jobs
Give every soot removal visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.