Know which hardwood installs are worth an estimate visit
Homeowners specify wood type, square footage, and subfloor condition upfront, and upload photos of the space before your team commits to an estimate visit.
The exact intake your hardwood floor installation leads complete
This is the real 7-question guided intake for Hardwood Floor Installation — the same flow your customers finish before you ever pick up the phone.
What a qualified hardwood floor installation lead should tell you
Installation of new solid or engineered hardwood flooring in a residential property, covering wood type selection, subfloor readiness, and the rooms or square footage being covered.
- Wood Flooring Want Installed
- How Many Square Feet
- Subfloor Already Prepared And
- Would Like Installation Happen
- Property Owner Or Authorized
- Already Have Wood Flooring
- Areas Property New Wood
The questions your team needs answered
Every hardwood floor installation intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of wood flooring do you want installed? | Solid versus engineered hardwood changes material cost and installation method, so your team can prep the right quote before the visit. |
| Approximately how many square feet need flooring installed? | Square footage tier is the primary value driver, with over 800 sq ft weighted highest so larger jobs surface first. |
| Is the subfloor already prepared and free of existing flooring? | Flags whether removal or repair work is needed before hardwood can go down, so the estimate accounts for extra labor and cost. |
| When would you like the installation to happen? | Captures how soon the homeowner wants the install done, letting your team sequence follow-up even though timeline isn't part of the score itself. |
| Are you the property owner or authorized to approve this work? | Confirms whether the person filling out the form can actually authorize the work, since non-owners score far lower than confirmed owners. |
| Do you already have the wood flooring material purchased? | Tells your team whether the homeowner needs help selecting material or just wants installation, shaping how the estimate conversation goes. |
| Which areas of the property need new wood flooring? | Shows whether the job is a single room or a whole-property scope, helping your team size the estimate before arriving. |
How Cliont scores hardwood floor installation leads
Every answer is weighted automatically — no manual review required.
Value signals
- Under 200 sq ft
- 200-800 sq ft
- Over 800 sq ft
- Not sure
- Property Owner Or Authorized: yes
See the lead your team receives
Hardwood Floor Installation Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for hardwood floor installation workflows
| Cliont capability | Hardwood Floor Installation application |
|---|---|
| Branching intake logic | When subfloor condition comes back as 'needs repair' or 'old flooring needs removal,' the lead is flagged for extra prep work before your crew commits to an install date. |
| Photo upload widget | Homeowners upload photos of the existing floor and subfloor so your team can gauge removal or repair work before booking the estimate visit. |
| Automated lead scoring | Square footage tiers (under 200, 200-800, over 800 sq ft) combine with the ownership answer to surface larger, owner-confirmed jobs at the top of your queue. |
| CRM routing | Qualified leads arrive in your CRM with wood type, room selection, and subfloor status already attached, so scheduling doesn't require a scoping call first. |
| Multi-select room picker | Room selection (living room, bedrooms, kitchen, hallway/stairs, whole property) gives your team a scope estimate before anyone steps on-site. |
Common hardwood floor installation lead scenarios
Whole-Home High-Value Install
Homeowner selects over 800 sq ft, whole property, and confirms ownership, pushing the lead into your highest-value tier before you ever call back.
Small Single-Room Job
Under 200 sq ft with material already purchased and a subfloor that's ready to go — a quick, lower-effort install your team can slot in fast.
Uncertain Scope Inquiry
Homeowner marks wood type and square footage as 'Not sure' and flags old flooring needing removal, signaling this lead needs a scoping conversation before an estimate is booked.
Non-Owner Inquiry Flagged
The person filling out the form answers 'No' to the ownership question, which carries a far lower weight so your team can confirm authorization before scheduling.
Subfloor Repair Needed First
Subfloor condition comes back as 'Subfloor needs repair,' flagging that the job may involve extra prep work beyond the hardwood itself before your crew shows up.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More flooring intake templates
Hardwood Floor Installation lead-intake FAQs
What happens if a homeowner doesn't know their square footage yet?
The 'Not sure' option on the square footage question still carries scoring weight, so the lead isn't dropped — it's flagged for your team to confirm real measurements before quoting.
Can the intake tell us if the subfloor needs extra work before we quote?
Yes, the subfloor question captures whether it's ready, needs old flooring removed, or needs repair, so your estimate can account for prep work beyond just laying wood.
What if the person submitting the form isn't the property owner?
The ownership question is weighted heavily toward 'yes,' so a 'no' answer scores much lower and flags the lead for authorization confirmation before you drive out.
Does the form distinguish solid from engineered hardwood?
Yes, homeowners choose between solid hardwood, engineered hardwood, or 'not sure,' which lets your team prepare relevant material and pricing information ahead of the visit.
How does the intake handle homeowners who haven't purchased material yet?
A yes/no question captures whether the wood flooring is already purchased, so your team knows in advance whether the estimate call needs to cover product selection.
Will the intake tell us which rooms need new flooring?
Homeowners select from living room, bedrooms, kitchen, hallway/stairs, whole property, or other, giving your team a sense of job scope before scheduling anything.
Is installation timing factored into the lead score?
Timeline (ASAP, within a month, or planning ahead) is captured and visible in your CRM for sequencing outreach, though it isn't part of the value score for this subservice.
Turn hardwood floor installation visitors into qualified jobs
Give every hardwood floor installation visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.