Turn hardwood refinishing enquiries into estimate-ready leads
Ask homeowners whether their floors are solid or engineered hardwood, how many square feet need work, and how worn the surface is — then collect photos before you ever step onsite.
The exact intake your hardwood floor refinishing leads complete
This is the real 7-question guided intake for Hardwood Floor Refinishing — the same flow your customers finish before you ever pick up the phone.
What a qualified hardwood floor refinishing lead should tell you
Sanding and refinishing an existing hardwood floor to restore its surface, which requires knowing the wood type, square footage, and current condition before a crew can be scheduled.
- Floor Made Solid Or
- About How Many Square
- Current Condition Floor
- Property Owner Or Authorized
- Would Like Refinishing Work
- Space Be Empty And
- Know If Floor Has
The questions your team needs answered
Every hardwood floor refinishing intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| Is your floor made of solid or engineered hardwood? | Solid versus engineered hardwood determines how much sanding depth is available and changes both cost and approach, so it carries the widest weight spread in the catalog. |
| About how many square feet of flooring need refinishing? | Square footage tiers give an early read on job size before an estimator ever measures the space in person. |
| What is the current condition of the floor? | Condition indicates whether this is a standard sand-and-finish job or one that may need repair work addressed first. |
| Are you the property owner or authorized to approve this work? | Confirming ownership or authorization prevents a crew from being scheduled for a decision the homeowner can't actually approve. |
| When would you like the refinishing work to begin? | Desired start timing helps sort leads that need a calendar slot soon from those still in the planning stage. |
| Will the space be empty and accessible during the work? | Whether the space will be cleared and accessible affects how the job gets scheduled and how much lead time the homeowner needs to prepare. |
| Do you know if the floor has been refinished before? | Prior refinishing history is a proxy for how much wear layer remains, which matters most on engineered floors with a thin sandable surface. |
How Cliont scores hardwood floor refinishing leads
Every answer is weighted automatically — no manual review required.
Value signals
- Solid hardwood
- Engineered hardwood
- Not sure
- Light wear or scratches
- Moderate damage or fading
- Property Owner Or Authorized: yes
Urgency signals
- Severe damage, warping, or water stains
See the lead your team receives
Hardwood Floor Refinishing Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for hardwood floor refinishing workflows
| Cliont capability | Hardwood Floor Refinishing application |
|---|---|
| Weighted answer scoring | Solid hardwood, engineered hardwood, and 'not sure' answers carry different weights, so jobs on solid floors surface above uncertain material types. |
| Photo capture in the intake flow | Homeowners upload photos of the floor's wear or damage alongside their condition answer, giving your team visual confirmation before the estimate visit. |
| Qualification flag on authorization | Leads where the respondent isn't the property owner or authorized decision-maker are marked separately so estimators can confirm approval before scheduling. |
| CRM routing by job size | Square footage tiers from the intake carry through to the CRM record, helping you separate whole-home refinishes from smaller single-room jobs at a glance. |
Common hardwood floor refinishing lead scenarios
Whole-home solid hardwood job
Solid hardwood, over 1000 sq ft, and an as-soon-as-possible start date signal a large job worth prioritizing on the calendar.
Small touch-up refinish
Under 300 sq ft with light wear and no urgency is still a fit, but the intake flags it as a smaller job so it doesn't compete for the same slot as a whole-home refinish.
Non-owner inquiry
When the person filling out the form isn't the property owner or isn't authorized to approve the work, the intake flags it so the crew doesn't drive out before an owner signs off.
Severe damage or water stains
A floor reported with warping or water stains may need repair or a subfloor check before it's a straightforward refinish, so this answer changes what the estimate conversation covers.
Space not yet cleared
If the homeowner indicates the room won't be empty and accessible, that's noted upfront so scheduling accounts for furniture removal before the crew arrives.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More flooring intake templates
Hardwood Floor Refinishing lead-intake FAQs
Does the intake tell me if I'm dealing with solid or engineered hardwood before I quote?
Yes, homeowners select solid, engineered, not sure, or another material up front, which matters because engineered floors have a thinner wear layer and limited sanding depth compared to solid wood.
How does the form handle uncertain answers about floor condition?
The condition question includes a 'not sure' option alongside light wear, moderate damage, and severe damage or warping, so you still get a usable signal even when the homeowner can't assess it precisely.
Why does the intake ask if the floor has been refinished before?
Knowing whether a floor has already been sanded down previously helps flag jobs where remaining wood thickness could be a concern, especially on engineered hardwood, before you commit to a site visit.
Does square footage affect how leads are prioritized?
Yes, the intake groups jobs into under 300 sq ft, 300-1000 sq ft, and over 1000 sq ft, which lets you distinguish a full-home refinish from a small room touch-up before scheduling an estimate.
What happens if the person filling out the form isn't the property owner?
The ownership and authorization question is weighted so leads without confirmed authority to approve the work are flagged, helping you avoid driving out to a job that can't move forward without owner sign-off.
Does the intake ask about room accessibility for scheduling?
Yes, homeowners confirm whether the space will be empty and accessible during the work, which helps your team plan around furniture removal instead of discovering it on arrival.
Turn hardwood floor refinishing visitors into qualified jobs
Give every hardwood floor refinishing visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.