Know which artificial turf leads are worth an estimate
Our artificial turf intake asks about area size, current ground surface, and any drainage or slope issues before your team drives out, then routes qualified installs straight to your CRM with photos attached.
Preview your artificial turf installation intake
Explore 7 questions from the Artificial Turf Installation template. This interactive preview uses illustrative scoring and sample attachments. Open the full survey to try the complete intake.
What a qualified artificial turf installation lead should tell you
Installation of synthetic turf over an existing surface — lawn, dirt, concrete, or old turf — sized and scoped around the ground condition, drainage, and any obstacles on site.
- Primary Area Where Want
- How Large Area Be
- Covering Ground In That
- Own This Property Or
- Start This Project
- Area Have Any Known
- There Any Obstacles Like
The questions your team needs answered
Every artificial turf installation intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What is the primary area where you want turf installed? | The area type separates standard lawn jobs from specialty work like putting greens or commercial areas that need different crews and materials. |
| Approximately how large is the area to be covered? | Square footage directly scales the material and labor estimate, so it's a core input before the job can be priced. |
| What is currently covering the ground in that area? | The current ground surface tells the crew whether prep means removing pavers, clearing dirt, or tearing out old turf before install. |
| Do you own this property or have authorization from the owner to make this change? | Confirmed ownership or authorization carries the highest weight in the catalog because unauthorized requesters can't approve the work. |
| When are you hoping to start this project? | Start timeline is the primary urgency signal, weighted from highest for 'as soon as possible' down to lowest for undated planning inquiries. |
| Does the area have any known drainage issues or standing water? | Known drainage issues or standing water flag jobs that may need base regrading or added drainage work in the scope. |
| Are there any obstacles like trees, slopes, or irrigation lines in the area? | Obstacles like trees, slopes, irrigation lines, or structures signal site complexity that affects install difficulty and cost. |
How Cliont scores artificial turf installation leads
Configured answer weights help your team prioritize follow-up. Your team reviews each submission and decides the next step.
Value signals
- Own This Property Or: yes
- As soon as possible
- Within a month
- 1-3 months
- Still planning, no set date
See an example lead handoff
Illustrative lead details and score show how a submission can reach your team.
Backyard Artificial Turf Installation Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for artificial turf installation workflows
| Cliont capability | Artificial Turf Installation application |
|---|---|
| Conditional question branching | The area-type answer (backyard, pet area, putting green, commercial) can steer follow-up context so a specialty job doesn't get treated the same as a standard lawn install. |
| Weighted lead scoring | Ownership/authorization and start timeline are the two catalog fields with explicit weights, so a confirmed owner ready to start now scores well above an unauthorized, undated inquiry. |
| Photo and document capture | Homeowners can upload photos of the current ground surface, drainage areas, and obstacles like slopes or irrigation lines so your estimator can assess site complexity before driving out. |
| CRM routing of qualified leads | Once ownership is confirmed and a timeline is selected, the lead is pushed to your CRM with area type, size, and surface condition attached instead of sitting in an inbox. |
| Multi-select obstacle tagging | The obstacles question captures multiple site conditions at once, so a yard with trees, slopes, and irrigation lines is flagged as more complex than a clear, flat lot. |
Example artificial turf installation lead scenarios
Illustrative situations explain the intake questions and possible follow-up.
Homeowner ready to start now
Owns the property, picks 'As soon as possible' on start timeline, and has a straightforward backyard lawn — this combination scores highest and should hit the CRM as a priority estimate.
Tenant without authorization
Answers 'no' to property ownership/authorization, which carries a lower weight than a confirmed owner and flags the lead for a quick ownership check before scheduling.
Failing turf needs replacement
Selects 'existing artificial turf to replace' as the current surface, signaling a removal-and-reinstall job rather than a first install, which changes scope and prep time.
Complex site with drainage concerns
Flags standing water or drainage issues plus obstacles like slopes or irrigation lines, giving the crew a heads-up that the site needs grading or drainage work folded into the quote.
Still planning, no set date
Confirms ownership but selects the lowest-weighted timeline option, indicating early-stage research rather than an active buyer ready for an estimate visit.
Connect Cliont to your workflow
Connect your CRM
HubSpot, HighLevel, monday.com
Connect your legal software
Lawmatics, MyCase, Clio Manage and Clio Grow
Notify your team
Email, SMS, Slack
Configure other destinations
Google Sheets, configured webhooks, Zapier and API workflows
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More landscaping and outdoor living intake templates
Artificial Turf Installation lead-intake FAQs
Does the intake confirm property ownership before booking an estimate?
Yes — the intake asks whether the person requesting turf owns the property or has the owner's authorization, and a confirmed owner scores meaningfully higher than someone who isn't authorized to approve the work.
How does the intake handle a putting green or sports area differently from a standard lawn?
The area-type question lets a homeowner select putting green, sports or play area, pet area, rooftop/patio, or commercial property, so your team can see upfront that a job needs specialty turf or infill rather than assuming it's a backyard lawn.
What happens if the homeowner doesn't know the square footage?
They can select 'Not sure' on area size — the lead still comes through, but it's a signal your team may need to confirm dimensions before finalizing an estimate rather than quoting off self-reported measurements.
Can the intake flag drainage problems before we quote the job?
Yes — there's a direct yes/no question about known drainage issues or standing water in the area, so jobs likely needing regrading or added drainage work are visible before your crew goes out.
How does project timeline affect lead priority?
Start timeline is weighted from highest (as soon as possible) down to lowest (still planning, no set date), so leads ready to move now surface ahead of early-stage inquiries in your CRM.
Does the intake capture site obstacles like irrigation lines or slopes?
Yes — homeowners can select multiple obstacles including trees or roots, slopes, irrigation lines, and structures or fences, giving your estimator a preview of site complexity before the first visit.
Turn artificial turf installation visitors into qualified jobs
Give every artificial turf installation visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.