Turn lawn care enquiries into estimate-ready leads
Ask every homeowner about property type, lawn size, and whether they need one-time cleanup or recurring maintenance, plus yard photos, before you dispatch an estimate.
The exact intake your lawn care leads complete
This is the real 7-question guided intake for Lawn Care — the same flow your customers finish before you ever pick up the phone.
What a qualified lawn care lead should tell you
Recurring or one-time lawn maintenance work such as mowing, fertilizing, aeration, or renovation, qualified by property type, lawn size, service needed, and whether the requester can authorize the work.
- Property Lawn Located On
- Service Lawn
- One-Time Service Or Ongoing
- Soon Lawn Care Service
- Authorized Approve This Service
- How Large Lawn Area
- There Vehicle Or Equipment
The questions your team needs answered
Every lawn care intake asks these — and why each one matters.
| Question | Why it matters |
|---|---|
| What type of property is the lawn located on? | Property type separates single-family, rental, and commercial requests, which typically need different scoping and pricing before an estimate is set. |
| What service do you need for your lawn? | Full lawn renovation is weighted highest among the service options, so leads requesting bigger scope surface above basic mowing requests. |
| Are you looking for a one-time service or ongoing recurring maintenance? | Recurring maintenance is weighted higher than one-time service, signaling a lead with longer-term account value. |
| How soon do you need the lawn care service to start? | Segments the lead so you can route, price, and prioritize it correctly. |
| Are you authorized to approve this service for the property? | The authorization answer carries a steep weight gap between yes and no, catching leads who may need an owner's confirmation before scheduling. |
| Roughly how large is the lawn area needing service? | Lawn size helps estimate crew time and equipment needs before a site visit is scheduled. |
| Is there vehicle or equipment access to the lawn area? | Confirming vehicle or equipment access ahead of time avoids surprises for the crew on arrival at the property. |
How Cliont scores lawn care leads
Every answer is weighted automatically — no manual review required.
Value signals
- Mowing and edging
- Fertilizing or weed control
- Aeration or seeding
- Cleanup or debris removal
- Full lawn renovation
- Other
Disqualifiers
- Not sure yet
See the lead your team receives
Lawn Care Lead
From first click to qualified lead
Follow homeowners and property managers through one smooth, guided flow.
They land & meet you
Your video greeting plays instantly — a real face instead of a blank form.
They explain the job
Smart questions adapt to their job and capture the full scope.
They add photos
Damage photos and details come attached, so you assess before you drive out.
You get a ready lead
Scored and qualified — waiting for you to win it.
Built for lawn care workflows
| Cliont capability | Lawn Care application |
|---|---|
| Weighted multi-select scoring | Because the service-needed question allows multiple selections with different weights, a homeowner requesting fertilizing, aeration, and renovation together scores meaningfully higher than one requesting only mowing. |
| Authorization gate | The yes/no authorization question carries a 10-point weight for 'yes' versus 2 for 'no,' so leads from someone who can't approve the work are visibly deprioritized before your team calls back. |
| Property type tagging | Single-family, multi-family/rental, and commercial answers can be tagged separately in your CRM, so commercial lawn accounts don't get mixed in with one-off residential requests. |
| Access and equipment flag | The vehicle or equipment access question is captured up front, so crews can see potential access issues on a large property before the truck is loaded. |
Common lawn care lead scenarios
Recurring maintenance contract
A single-family homeowner wants ongoing mowing plus fertilizing on a recurring schedule, which combines two of the higher-weighted service selections into a stronger lead.
Renter without authority to approve
Someone at a multi-family or rental property fills out the form but answers 'no' on the authorization question, which carries a much lower weight and should route for ownership follow-up before scheduling.
Storm cleanup, one-time job
A homeowner needs debris removal after a storm and picks 'as soon as possible' with a one-time service, giving crews a clear scope without assuming a recurring account.
Large property, unclear equipment access
A large lawn over 15,000 sq ft is reported with no confirmed vehicle or equipment access, flagging a site-visit or equipment question before the crew is scheduled.
Just comparing lawn care options
A homeowner marks 'not sure yet' on recurring vs one-time and 'just exploring options' on timeline, giving a lower-priority signal worth a slower follow-up rather than an immediate estimate.
Connect Cliont to your workflow
Send leads
HubSpot, HighLevel, Salesforce, JobNimbus
Book jobs
Google Calendar, Outlook Calendar, Calendly
Notify your team
Email, SMS, Slack
Automate follow-up
Zapier, Webhooks, API
Simple, transparent pricing
Choose the plan that works for your business.
Professional
Unlimited intake forms and leads for your growing business.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Advanced analytics dashboard
Pay Per Lead
Only pay when you receive a qualified lead.
- Unlimited intake forms
- Custom video greetings
- AI-powered voice bot
- English + Spanish support
- Automatic lead scoring
- Digital estimates & e-signatures
- Photo, video & file upload
- Charged only for submitted leads
More landscaping and outdoor living intake templates
Lawn Care lead-intake FAQs
How does the intake separate a quick mowing request from a full lawn renovation?
The service-needed question lets homeowners select multiple options, and full lawn renovation carries the highest weight in the catalog, so a lead requesting renovation work scores higher than one asking for a single mow.
What if a tenant fills out the form instead of the property owner?
The authorization question asks directly whether the person can approve the service, and a 'no' answer carries a much lower weight than a 'yes,' so those leads can be flagged for owner confirmation before you schedule an estimate.
Can I tell if someone wants a one-time job or an ongoing account before I call them back?
Yes, the intake asks directly whether they want a one-time service or recurring maintenance, and recurring answers score higher, so you can prioritize leads likely to become standing accounts.
Does the intake capture lawn size so I know what crew or equipment to send?
Yes, homeowners select a size range from under 5,000 sq ft up to over 15,000 sq ft, which you can use to plan crew size and time on site before dispatching.
How are commercial property inquiries handled differently from residential ones?
The property-type question distinguishes single-family, multi-family or rental, and commercial properties, so commercial leads can be tagged and routed differently in your CRM without a separate form.
Will I know about site access problems before I send a crew out?
The intake asks whether there is vehicle or equipment access to the lawn area, so access concerns surface in the lead details instead of being discovered on arrival.
Turn lawn care visitors into qualified jobs
Give every lawn care visitor a guided intake instead of a dead contact form — and get a scored, qualified lead before you drive out.